Undertake Marketing Activities - Project Portfolio for Desklib

BSBMKG433 Undertake marketing activities
Project Portfolio
BSBMKG433 Undertake marketing activities – Project Portfolio Last Updated: April 2021, V. No. 1.1
Page 1 of 12

Contents
Section 1: Preparing for marketing activities 3
Section 2: Coordinate marketing activities 11
Section 3: Review marketing activities 12
Student name:
Assessor:
Date:
Business this
assessment is based on:
The product or service:
Provide a description of the
product or service you are
planning a marketing activity
for.
BSBMKG433 Undertake marketing activities – Project Portfolio Last Updated: April 2021, V. No. 1.1
Page 2 of 12

BSBMKG433 Undertake marketing activities – Project
Portfolio
Last Updated: April 2021, V. No. 1.1
Page 3 of 12
Section 1: Preparing for marketing activities
Identify the task requirements
Complete this section before developing your Marketing Activity Action Plan.
Review policies
and procedures
.
The various key policies and procedures which must be adhered
to include the following.
 Privacy policy which respects every employee’s personal
life and space including those displayed in marketing
collaterals
 All the marketing requirements must be published and
available in physical condition
 Ethical considerations behind every marketing activity
and no offensive procedures to be included in marketing
activities
Marketing objectives The two marketing objectives which I have identified after going
through business documents are listed herein.
 $1000 increase in monthly sales post marketing activity
implementation
 More than double increase in average footfall to the store
and traffic on the website post activity implementation

BSBMKG433 Undertake marketing activities – Project
Portfolio
Last Updated: April 2021, V. No. 1.1
Page 4 of 12
Review current marketing
activities
The current marketing activities which are being taken by the
business are listed herein.
 Digital marketing which is being done through
Facebook page posting
 Media collaborations with the help of personal
interviews with the CEO
 Pairing the supplier’s personal story alongside the
products and keeping them in open display to
maximize sustainability in the eyes of the customer
Research industry trends The business industry within which the business of my client
resides is the Australian women fashion industry and the key
trends in this market have been identified below.
 The rise in environmentally cautious fashion
 Women are looking for locally sources products
which are sourced in an ethical manner
 Floral prints and layered clothing is the current
customer preference