Undertake Marketing Activities

UNDERTAKE
MARKETING ACTIVITIES

INTRODUCTION
Marketing activities are those kinds of activities that deal upon various factors relates
over processes existing within market. These activities help an organization in performing
management and other activities in more effective manner. Marketing activities helps in making
an organization attain stability within its process. Marketing is one of the most important factors
that help an organization to grow itself. Scope or marketing activities is wider in nature as it
provides about those factors which makes various kinds of activities related to business covered
within it. Nature is dynamic as it has tendency to affect working of an organization. The
organization taken in this file is Tesco plc that is a retail organization selling all kinds of product
that is of daily use. The file covers about marketing process, seven Ps and concept of marketing.
In the end the file covers about communication channels within an organization.
MAIN BODY
ACTIVITY1A
Research concept of marketing as it applies to the organisation
Marketing is the process by which an organization helps in gaining sustainability within
market. This process makes an organization develop itself with the help of advertising, selling
and makes delivering products in order to make customers developed within business. Also
marketing is with the help of certain elements that is promotion, price, place and people.
Marketing involves those kind of things which helps in boosting an organization upon delivering
of product and services. In order to understand the concept of marketing 7 P’s model is been
used that helps i developing of those element used for marketing in better and effective manner.
Also organization like Tesco plc is being helped from getting marketing done with the helsp of
these factors. Such factors helps in developing and organizations within its market in more
effective manner.
ACTIVITY1 A
Identify and analyse organisation's marketing plan and relevant policies and procedures
PESTLE analysis on Tesco plc
PESTLE analysis is that kind of framework that has been formed in order to make sure
that macro-environmental factors used within an organization are been analyzed in proper a more
effective manner. This analysis helps in developing strategies in relation to management of
external factors and its impact upon an organization. Also this analysis covers about various kind
of factors like political, economic, social, technology, legal and environment factor. Further the
analysis is done over Tesc plc.