Cinnamon Spices Australia Project Report 2022

BSBPMG522 Undertake project work Website Design Brief template
Cinnamon Spices Australia
Website Design Brief
The scope of the project is to design and develop a website for Cinnamon Spices, Australia.
At the initiation of the design process it is important that the website requirements and content
is understood clearly by the project team and developers. In order to create the website
design brief and make sure that all useful information are included the components that are to
be added include name of the company, operations done by the company, history and
changes to be incorporated, operation of the staffs, annual turnover and their long term
business goals and objectives. The best quote selected for the website development project
is $6,000 and within the timeframe of 12 weeks approximately.
The new website must include the goal, event calendar interactive ma and blog to increase
the brand awareness and promote herbal products. It will generate sales rate and raise the
brand throughout Australia including Japan, Singapore and Hong Kong.
Background Information
The new official website of the Cinnamon Spice will not replace the new website it will
improve the existing official website. As no replacement will take place therefore the domain
will not change. The company does not have online selling opportunities. The change is
motivated because the numbers of customers were increasing frequently and company was
unable to meet their desired expectation due to business inefficiency. The successful design
of the website will allow 24 hours purchasing opportunity to their customers.
Goals
 To earn maximum profit from the competitive market in coming three years
 To increase brand awareness and promote the herbal products throughout Japan,
Singapore and Hong Kong
 To earn
Target Audience
The target customers are mostly who are health conscious and belongs to the age group
of 35 and 65. The website will hold ideal customer profiles where premium customer
details will be shows and authorized developers can access useful information whenever
required. The website is comprises of four pages home page, about us, contact us and
product details It will also include customer review, feedback and blogs to attract
customers.
Content
The Cinnamon Spic, organic food product manufacturing company manufactured herbal
tea, herbs, spices, fruit jam and conserves. The company was established in the year of
2010 and sales their products though supermarkets and healthcare stores. The company
has a basic website comprises of four pages and the new website will also contain the
three pages but with huge modifications and improvement. The company mainly targets
customers who enjoy gourmet food products with an affordable price range. Contents like
photos, videos and diagrams are available in the website. In order to write the website
content the company will appoint experienced content writers. This will be done with the
help of search engine optimization.
Call to Action
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