Unilever And Its Environment

Introduction
Business environment refers to the environment which
affects the operation of a business organisation. There are
two types of environment which are considered in
business environment that are internal as well as external
environment. Internal environment is the environment
which can be controlled by an organisation whereas
external environment is an environment which cannot be e
controlled by an organisation. Unilever is a multinational
company which teams in consumer goods and have its
headquarter in London, England. This poster contains
internal as well as external factors which effects the
business operations of Unilever. It also contains various
impacts of external factors on the business of Unilever.
Unilever And Its Environment
Name of the Student
External Environment
External environment is the environment of a business which are
affected by external factors. External factors are those factors which
cannot be controlled by any business and it is beneficial for every
business to make their decision according to these factors. There
are various external environment factors which are essential to be
accessed by Unilever in order to successfully run their business.
Pestle analysis is a great tool to ascertain those external
environments which affects the business of Unilever. Pestle analysis
of Unilever is given below
Weakness: The weakness of the Unilever company is that its
product can be easily replaced with any substitute in the market for
example Africa and Asia as well as in rural market which can easily
be used by traditional and naturally alternative of the product in the
Unilever market
Opportunity: The opportunity which is available for Unilever
company is to expand its operation beyond consumer goods. The
organization can promote in the Western lifestyle in Asia and Africa
that gives them advantage to be the successful brand which will
further help local to join the best westerner. On the other hand, it
provided the golden chance to company to take leverage of this
consumer base and try the consumerism in the west. Now in the year
2020, it is currently working for microbes laboratories portend to
create mouth washes.
Threat: Threat indicates to the harm of an organisation just like a
germs harm the crops in the field so organisation can be harm by the
other organisation in the business field. In case of Unilever, the
company also have various threats which can affect the operations of
business. The biggest threat for the company is that they have so
much competitors in the market which can affect the sales of the
organisation.
Internal Factors
Internal factors are those factors which can be controlled
by an organisation in order to grow their business. To
assess the internal factors which affect the growth of a
company SWOT analysis can be used. In order to assess
the internal factors of Unilever SWOT analysis of
Unilever has been given below:
Strengths : Unilever operate at Deep and broad portfolio
of brand in nearly 190 countries all over the world.
Unilever has a distinct competitive advantage over its
nearest competitors because of its best channel up and
down pricing and distribution channel to reach the corner
of the globe. The biggest strength is to grow its leveraging
economic upscale arising from its synergies between many
manufacturing facilities which are in total 270 locations all
over the world. It helps the company to win the hearts and
mind of consumer who would like to use its product.
Political factor: There are various political factors which
affects the performance as well as business of Unilever.
Political factors are those factors which put an impact
of government decision on any business. As Unilever is
a large organisation it operates in so many countries
and political stability of most of the countries is an
opportunity for Unilever to grow their business in more
countries. It has been observed that there are several
political issues in European Union which is a threat for
the company because the company has its main market
in Europe.
With the increasing political stability there is growth in
free trade relations between various countries which is
an opportunity for Unilever to expand their business.
So political factors are the factors which affects the
business either in positive form or in negative manner.
Economic factors: Economic main performance can be
done around the world So the you never is also perform
on inflexion rate saving rate interest rate foreign
exchange rate and economic cycle investment
economic cooperation can be rate the unemployment
dictionary income education level workforce in the
personal product or in the interest rate it can show all
the competition is ready for fight in the US market.
Social Factors: Social can be increase all time in the
nation Unilever are likely to change the structure in the
business according to the upcoming demand by the
government proportion like Man Woman and Child by
the best and high result Unilever offer product to
increase in the demand regarding on the goods impact
on Unilever product portfolio Unilever also sale on net
margin brand as well as in free fall according to the
facts.