Unilever Business Consulting Report: Problems and Solutions

BM 561 BUSINESS
CONSULTING

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
A brief about the client and problem face by the client...............................................................3
Research on company, and analysis their competitors, market and target customers.................4
Top three problems or issue face by the company.......................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business consultant is a profession where consultant advices, provide insight,
recommendations and information to help clients to reach their objective and solve their problem
(Newton., 2019). Unilever plc is a multinational company that deals in retail sector, located in
London UK and in this report the client company is Unilever. The report will include the
company problems which they are facing and by using the research the business consultant got
the information of the client company like their competitors, market and target audience and
some external environmental factor. Moreover, this report highlights the discussion on major
three issue that the company is currently facing.
MAIN BODY
A brief about the client and problem face by the client
Unilever is a British multinational company situated in United Kingdom. The company
offers a wider range of the products such as food, minerals & supplements, coffee, tea, personal
and beauty products, ice creams, soap etc. The company purpose is to create a sustainable living
common place. Unilever's motto is to look good, feel good and get more out of the life. Unilever
is the one of the largest consumer goods company in the world. Company's mission is to add
vitality to the life. Unilever value proposition is their branding as a provider of good quality
products and services at low or reasonable price. Their flexible pricing strategy and expertise in
distribution channels that manage and handle the nook and the corner of globe. Unilever operates
in 190 plus countries around the world, and they use digital marketing tools to reach customers
in more effective ways. There are many problems such as employees retention, human resources,
innovation, technology adaptation, supply chain management and other workplace issue faced by
the company.
Innovation: Unilever is face problem to create more innovative culture (Tidd, and Bessant.,
2018). Company struggling with innovation and innovation process is a top of the agenda for the
management but the idea of innovative culture look too frightening to company. Company have
fear of change, but in the current scenario, the customers want more and more innovative
products, or they attract by the innovative products.
Employees retention: the company face problem in retain its talented and valuable employees.
In company there are many workers and employees who left jobs due to dissatisfaction, no job