Unilever: Analysis of Business and Business Environment

Business and Business
Environment

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
External environment analysis (macro).......................................................................................3
Internal business environment ( Micro analysis).........................................................................5
Critically reflecting of the finding evaluating the influence on decision-making processes.......7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The business environment is mainly defined as the process which helps in analysing the
factors impacting the business while operating in the dynamic surroundings. Unilever is
recognized as the global consumers products company established for serving wide range of
product while operating in the business environment. It is mainly organized for serving the food
and refreshments, personal care and the beauty products. The internal and external factors
pertaining in the environment manly influences the need and wants of the consumers for
purchasing the products. This report provides details about the Macro and micro business
environment of the Unilever the British multinational company.
MAIN BODY
External environment analysis (macro)
The external environment of the business mainly aims in defining about the factors which
is impacting the business internal operations. As by using PESTLE framework helps in analysing
this environment.
Political factors
Political business environment mainly aims in defining about the rules and regulations
imposed on the business and must be followed by the companies as to obtain the competitiveness
while operating in the dynamic business environment. Unilever is mainly recognized as for
operating and serving wide range of product portfolio among the consumers. It is mainly selling
the home care products, beauty care with the personal care (Unilever PESTLE Analysis, 2022).
Due to the changing rules and regulations by the government this impact the company and its
operations. With this complying with all the rules and regulations in the business aims in
cooperating and conducting all the business for sustaining in the dynamic business environment.
Economic factors
The country economy is also impacting the business and its operations, as the economy
of the country mainly impacts the consumers buying power for purchasing the products. Further