Business Strategy Report for Unilever: SWOT, PESTLE, McKinsey's 7S Model and Ansoff Matrix

Business strategy report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Strategic context analysis for Unilever........................................................................................3
SWOT analysis for Unilever........................................................................................................4
Impact and influence which the macro environment has on an organization-............................5
Organization’s internal environment and capabilities-................................................................7
Analysing the major strategies for Unilever along with the application of appropriate models,
theories and concept.....................................................................................................................8
Recommendation.......................................................................................................................11
Strategic management plan........................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
For successful running of the business any organisation adopts and uses effective
business strategies to analyses the needs of the customers and type of products that is required by
them by adopting and implementing set of effective policies and goals to anticipate the future
market trends (Shayb and Muşetescu, 2020). This helps the organisations to compete with the
stiff competitors in the market. Unilever is a multinational company dealing with selling
consumer goods such as beauty products and food refreshments with almost 400 brands and the
stores are situated in 190 countries. The company almost deals with 3.4 billion people by selling
its products globally (Unilever, 2022). The report will elaborate the various business strategies
such as hybrid strategy and diversification along with illustrating the SWOT and PESTLE
analysis for Unilever company along with doing the Porter five forces to examine the demands
of customers and power of supplier chain. The report will further highlight the basis of
competition by Mckinsey’s 7S model with business strategies adopted by the organisation
followed by recommendations.
MAIN BODY
Strategic context analysis for Unilever
Unilever is globally operating company with almost 400 brands and providing its services
in 190 countries. The company has adopted generic strategy to meet the needs and demands of
the consumers along with fighting the stiff competition with the competitors. With the adoption
of this business strategy the company focuses on improving the quality of the products by
conducting regular research programmes which will help in the growth and development of the
company. The intensive growth strategies adopted by the Unilever company helps in
development of products according the consumers need (Inigo, Ritala and Albareda, 2020).
Unilever focuses on long term growth of the company by integrating sustainable development
within the lives of the consumers which helps in business growth with the mission to supply the
customers with their needs of nutritional and personal care products which adds vitality to their
lives.
Missions, visions and objectives-
The company's main objective is to help the customers with best services which helps in overall
development of the customers which includes mental health and well-being of the customers
(Mañosca, Poyaoan and Vitug, 2022). Strategy involves set of actions and policies and adopted

by the organization to meet the set business goals. There are various types strategic planning
techniques such as action planning, tactical planning, operational planning and contingency
planning. All these techniques helps in effective planning by the organisation to break the
various tasks in to small parts to increase the market profits which increases the motivation of
employs with total support from the organisation.
SWOT analysis for Unilever
Organizational audit: SWOT analysis
SWOT for Unilever helps in identifying various strengths, weaknesses, opportunities and
threats that helps the company in identifying its weaknesses and strengths which helps in
effective planning for long term growth and development of the company.
Strength : since Unilever operates globally with 400 brands and stores located in 190 countries
it helps the company to fight the stiff competition in the business world. The company integrates
some of the strongest brands of consumer goods which creates a large portfolio for the company
and this helps the company to easily penetrate in the market following the latest market trends
(Premec and Guzovski, 2021). The company offers its customers a wide range of products with
flexible prices which has helped the company in attracting many customers with preferable price
range of the products. With deep analysis of research and development of products the company
has been able to meet the needs of the consumers on time.
Weaknesses : despite being the biggest organisation and acquiring successful market position
there are various weaknesses of the Unilever such the substitutes used by the company for its
products can be easily imitated and replaced by other firms at much lower prices (Masroor and
Asim, 2019). The company has weak interaction with the customers as it focuses mainly on
dealing with the retailers whom the company considers as the key elements to attract the
customers. There is very limited diversification of business other than the consumers products.
Opportunities : there are various opportunities for Unilever when it comes to diversification of
the business outside the consumer related goods. The company can bring innovative changes in
the product development by improving the quality of the products and make them more attractive
to the health conscious customers (Hinterhuber, Vescovi and Checchinato, 2021). This will help
the company in increasing its market revenue and can enter the business. Also, the company can
make its products and services more sustainable that helps in attracting more customers who are
more environmental friendly and are focused on maintaining sustainability in the environment.