Building and Marketing in High Performing Organization: A Case Study of Unilever

Building and
Marketing in High
Performing
Organization

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Describing the application of EFQM business model to identify the strengths and areas of
improvement of Unilever.......................................................................................................1
Explain the relationship of the Unilever with its partners and suppliers ...............................4
Explain the main process used by the Unilever to provide its value to the market................4
Explain how Unilever develops its new products with the use of technology.......................4
Explain a supply chain management strategy which directly helps Unilever to achieve
excellence ..............................................................................................................................5
Recommendations:-................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
Marketing is a function or activities a firm perform to promote its products and
services to the customers and the market. Marketing helps in advertising the buying and
selling of goods and services (Bass and Kuzmyk, 2020). Marketing is important as it
helps in growth and development of the company by attracting more and more new
customers to buy their products. For this study Unilever is taken into consideration,
Unilever plc is a British multinational customer products brand with headquarters in
London, England. Unilever provide products in foods, beauty, cleaning and personal
care. This study is going to cover the EFQM business model along with the relationship
of Unilever with its partners and suppliers along with this it also consist of process
needed to provide the value to the market in their products. This study also includes the
different strategies taken by the company along with RADAR framework.
MAIN BODY
Describing the application of EFQM business model to identify the strengths and
areas of improvement of Unilever
The EFQM stands for European foundation for quality management excellence
model, this model provides the measuring of the areas of improvement where a firm
needs to focus to to overcome their weakness and improve themselves in order to grab
the opportunity present in the market (Deepak and Jeyakumar, 2019). This model
shows the strengths of the firm by which they can build their plan and decision making
so that they can utilize their strengths and achieve their goals and objective easily. This
model focus on what an organisation can perform to support their customer and
increase customer satisfaction. The EFQM model in context to Unilever which shows 9
criteria divided into 2 parts the enablers and results. The enablers is concentrate on how
the Unilever present itself, how it manages its employees and resources, how its
strategy can be planned and how it monitors and reviews its processes. The enablers
are listed below:-
1. Leadership:- it is the process which helps in growth and development of values,
vision and mission of the Unilever to reach toward its target and achieve its
1