Strategic Management: A Case Study of Unilever

Running head: PART 1: UNILEVER
Strategic Management
[Assignment 2 (Part 1): A Case Study of Unilever]
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1
PART 1: UNILEVER
Table of Contents
Question 1: Using ALL SEVEN criteria in preparing long-term objectives for Unilever............................2
Question 2: Based on the knowledge of the principles and practices of operations, recommending
FIVE operational strategies to Paul Polman..................................................................................................3
Question 3: Based on the knowledge of the principles and practices of management
accounting, recommending FIVE strategies to Paul Polman.........................................................................4
Question 4: Based on the knowledge of the principles and practices of sales and marketing,
recommending FIVE strategies to Paul Polman............................................................................................5
Question 5: Based on the knowledge of the principles and practices of human resources and
risk management, recommending FOUR strategies to Paul Polman.............................................................5
References......................................................................................................................................................7

2
PART 1: UNILEVER
Question 1: Using ALL SEVEN criteria in preparing long-term objectives for
Unilever
Two Grand Strategies
In context of the identified needs, two grand strategies such as Vertical Integration and
Innovation will be highly recommended to Unilever.
Vertical Integration: It is an arrangement in which the company has its full control on its supply
chain operation. It means that different works in the supply chain will be taken care by different bodies;
however, they will share common needs. This is the most important part of this arrangement as there will
be fewer doubts about the full control on the operation. The system indeed looks possible and quite
realistic as well.
Innovation: It is a continued process in which firms use the different technologies and the
strategies to create the difference with it. There is no limitation or any time period set for using the
innovative approaches. In fact, it is very important for a sustained business. According to the case study
report on Unilever, the company was not listed in the Fortune’s list of 2008 of most desired companies to
work with (Johnson, Whittington, Scholes, Angwin and Regner, 2017).
Checking the feasibility with qualities of long term objective
1. Acceptable: Managers can make the difference. There is a need for employee friendly
environment, so that, it becomes attractive to fresh talents. Fresh talents can be very vital for encouraging
innovative approaches in the company.
2. Flexible: Employee recruitment can be improved with effective utilisation of latest
technologies. Supply chain operation can be taken under full control as the company had the history to
undergo major changes or restructuring. One of the examples of restructuring had happened in 2000
(Icmrindia.org, 2018).
3. Measurable: The supply chain operation will get improve. Unilever will be able to have a full
control on the operation. Fresh and skilled employees will be attracted to work for the company.
Objectives should be attained by the end of five years of time.
4. Motivating: The grand strategies should be motivating for the company and also for the
employees. A transition to a much-friendly work environment should be motivating for employees.