Assignment of Unilever Casestudy

Running head: UNILEVER CASESTUDY
UNILEVER CASESTUDY
Name of the Student
Name of the University
Author Note

UNILEVER CASESTUDY1
Table of Contents
Introduction................................................................................................................................2
Evaluation of situation...............................................................................................................2
Need for change.........................................................................................................................4
Impact on culture........................................................................................................................5
Conclusion..................................................................................................................................9
Reference..................................................................................................................................10

UNILEVER CASESTUDY2
Introduction
In this report, the analysis and systematic evaluation of change in Unilever Company
is projected. The company’s situation and need for change with impact on culture and its
effectiveness of the leadership styles is described. The case study of Unilever uses various
techniques that is used by team leaders for effective change in culture (Barth, 2013). It
determines the change that occurred in the organisation and implements various strategies
that can help the company to be more productive and increase the competitive advantage. The
context for change can be analysed in the organisation with the help of the change
kaleidoscope and force field analysis. The purpose of this paper is to analyse the problems
related to death by planning, behavioural compliance, broken agreements and violation of
trust, disconnectedness, loss of focus and misreading scrutiny and resistance. This is to
implement different leadership style according to the situation.
Evaluation of situation
This case study focuses on the Paul Polman changes that initiated in Unilever
Company. This change was to bring better performance in the company as it was when Paul
Polman was not the CEO of Unilever. The challenges that Unilever Company faced was to
maintain a progression and improve on solving for economic pressures. The strategy that
Unilever was focusing upon was leading positions and to be in high growth market world
(Bradley, 2016). The company was segmented into four groups such as personal care,
refreshments, foods and home care. The business level situation of Unilever delivers value
and continuous development of brand across various countries to address customer needs. It
focuses on innovations and brand concepts in the global world. The strategy that lowers the
cost of sourcing, manufacturing and distribution process ensuring quality product. Polman’s

UNILEVER CASESTUDY3
new strategy states that the activity results in high performance organisation. Unilever faced a
decline in turnover rate which phased an underlying growth, disinvestments and acquisition.
Polman focused on the importance of profitable volume growth. It is observed that the input
of cost inflation and disposals for various non- core business have same turnover rate for
years. Polman’s new approach was known as the compass strategy which focuses on winning
of company in leading market. The company would win in brands and innovation,
widespread appeal and better and faster innovation (Doppelt, 2017). It will win in the
marketplace by leading market development and can win with winning customers. It can win
through continuous improvement in fast and flexible and increase in competition for best
return on brand and customer investment.
The objective of case analysis are-
 Increase the understanding of what managers should do to guide the business
for success.
 To build effective skills to improve the company’s resource strengths and
minimize the weaknesses by practicing strategic analysis in various industries
and analyse competitive situations.
 To determine practices in identifying strategic issues that need to be
addressed, to evaluate alternative strategic practices, and formulate in work
plans with effective action.
 To enhance analytical skills for handling critical situations.
 To gain in-depth exposure for different companies by acquiring innovative
strategies for effective business experience.