This report critically analyses Unilever's success in influencing consumer behaviour using Schiffman's consumer model and key influencing factors such as extended decision-making, brand and company loyalty, and variety seeking. Unilever has prioritised consumer satisfaction and has effectively used social media to communicate with customers. The report concludes that Unilever is effectively using its understanding of consumer behaviour to influence buying patterns.

Summative Assignment 1 for MN5006QA

How Unilever’s Brands Connect with Consumers

Unilever's success in influencing consumer behaviour analyzed using Schiffman's model and key factors.

Unilever's Success in Influencing Consumer Behaviour: A Critical Analysis

Influencing Consumer Behaviour: A Critical Analysis of Unilever's Success

This report analyzes Unilever's success in applying its understanding of factors influencing consumer behaviour to market its products. The Schiffman Consumer Decision Making Model is applied to understand consumer behaviour. The report also describes the factors of consumer behaviour to market the products.

Unilever's Understanding of Consumer Behaviour for Product Marketing

Customers in Global Markets - PDF

This essay discusses the concept of influencer marketing and its impact on customer behavior. It covers the area of influencer marketing, analysis of two influencers, and the future of influencers. The essay highlights the importance of influencers in promoting products and services and how they impact customer purchasing power.

Influencer Marketing: Understanding Customers and Future of Influencers

This report discusses the impact of brand communities, hedonism and ethical consumption on consumer behaviour in Japan. It explains how different brands influence consumer behaviour and the importance of sustainability. The report also explores the sociological issues in consumer behaviour in Japan.

Impact of Brand Communities, Hedonism and Ethical Consumption on Consumer Behaviour in Japan

Data Science and Big Data

Research Project Assignment - Impact of Social Media on Customers Buying Behaviour

This report discusses how Unilever understands and applies factors that influence consumer behavior to market its products. It includes an analysis of the Engel, Kollet, Blackwell model and the different factors that affect consumer behavior such as psychological, personal, and social factors.

Influencing Consumer Behaviour: A Critical Analysis of Unilever's Success

End of preview

Unilever's Understanding of Consumer Behaviour for Product Marketinglg...

Customers in Global Markets - PDFlg...

Influencer Marketing: Understanding Customers and Future of Influencerslg...

Impact of Brand Communities, Hedonism and Ethical Consumption on Consumer Behaviour in Japanlg...

Research Project Assignment - Impact of Social Media on Customers Buying Behaviourlg...