Unilever's Business Environment: Key Internal, External Factors

This report provides an overview of Unilever's business environment, examining both internal and external factors that influence the company's operations and decision-making. External factors discussed include customer demands, the impact of laws and regulations, and technological advancements such as integrated supply chains and automation. Internal factors highlighted are human resources, emphasizing the importance of employee motivation, skills, and knowledge. The report also touches on the challenges posed by regulatory approvals and the need for Unilever to adapt to the evolving business landscape. Desklib provides access to this and other solved assignments for students.

Introduction
Business environment is defined as the
collection of all internal as well as external factors like
customer demands, employees and so on. It creates an
impact on the functioning of company. The report is based
on Unilever. It is a British consumer goods company that
deals in products like food, cosmetics and so on.
Unilever And Its Environment
External Environment
External factors refers to those influences and situations which are
not under the control of Unilever and can affect business decisions.
Customer demands: - In order to remain in the marketplace for long
period of time, it is important for Unilever to achieve all needs and
wants of audiences.
Laws: - The government rules and regulations plays a major role in
the development of company as it determines their success.
How the company impact
its context External
Environment
Technological factors: - It is creating an impact on
Unilever in the form of establishing integrated supply
chain with the help of ultra logistic (Yiu, Yeung and
Cheng, 2021).. Besides this, it also has high level of
automation.
Legal factors: - It is creating the impact due to the
changes in laws and regulations and the regulatory
approvals makes a delay in the process of decision
making.
Internal Factors
Internal factors refers to those elements which are within
the business organisation and can be controlled by the
company. In context with Unilever, it is being explained
below: -
Human resource: - It is involved with the quality of
workers that Unilever appoints (Kabrilyants and et. Al,
2021). The success of chosen company depends on the
level of motivation, skills and knowledge of employees
towards their work.
References
Kabrilyants, R.,and et. Al, 2021. The role of
organizational capabilities on e-business
successful implementation. International
Journal of Data and Network Science, 5(3),
pp.417-432.