Unilever And Its Environment

Introduction
The term business environment is defined as the sum
collection of the individual, business entities all the
internal and external forces present in the business
environment which has direct influence on the
profitability and operations of the business organisation.
All these factors may or may not be in under the control of
the business organisation, so in order to enhance their
perfo9rmance and gain competitive advantage in the
marketplace, it becomes essential for the business
organisation to regularly scan and evaluate their business
environment
Unilever And Its Environment
External Environment
Political factor: Any kind of political instability will create
unfavourable environment for the business, any change in the
political rules and regulation will influence the favourable
environment of the business. In case of Unilever, company operates
globally, any change in the political factor will influence the
functioning of the business.
Economic factors: The economic factors are the any change in the
inflation rate, interest rate and consumer spending which directly
influence the profitability of the business. Company working in the
developed economy will move towards continuous growth and
success and vice versa. The chosen company needs to ensure that
they are working the well developed economy.
Technology factors: The another factor is the technology factors, it
includes any kind of changes or any advancement in the technology
will directly influence the functioning of the business. In context to
the chosen company adopting to new and advance technology will
help company to gain competitive advantage in the marketplace and
also enhance their profitability, so this factors needs to be analysed
effectively and efficiently.
How the company impact its
context External Environment
• In order to grow and develop in the competitive
environment the chosen company needs to regularly
scan the business environment and should ensure that
they are working in the political stable and under
developed economy effectively.
• The healthy and safe working environment should be
promoted at the work place also the in order to grow
the diverse culture should be promoted by the chosen
company, this will helps them to deal with any kind
of cultural changes in the organisation.
• The chosen company should update their technology
as per the requirement, as it will help them to
enhance their performance in the marketplace and
gain competitive advantage effectively.
Internal Factors
Organisational structure: The most essential factor that
directly influence the functioning of the business is the
organisational structure, having direct and systematic
structure allows the business organisation allows the
business organisation to work effectively and have clarity
of roles and responsibility. In context to the Unilever, the
having improper structure will directly influenced the
functioning of the business.
Organisational culture: The culture of the organisation is
the driving force behind the success and growth of the
business, the healthy and smooth working culture helps in
motivating employees towards achieving desired goals
and objectives. In context to the Unilever, company needs
to promote the diverse culture and should ensure healthy
culture in the organisation
References
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pp.1-17.

Introduction
Identifying and implementing the most efficient means of
functioning in order to achieve the company's goals is
part of business practise. The strategy entails maintaining
up to date on the latest organisational trends in well-
known firms and comparing them to their personal
methods of managing all of these activities. Unilever is a
global consumer products corporation based in London,
UK. Unilever is a well-known consumer goods corporation
with a global reach that was founded in 1929.
Unilever And Its Environment
Name of the Student
External Environment
P: The European Commission's FDA legal rules (Food and Drug
Administration)
E: Developing countries such as India and China have a lot of
opportunity for expansion
S: The great majority of their advertisements are available in a
variety of languages
T: Considerable money can be invested in research and
development for new innovations
L: In order to deceive clients, malevolent firms use other firms'
intellectual property rights as marketing features
E: Minimize the use of plastic in unit packaging
How the company impact
its context External
Environment
To deal with developments, the company must
constantly study the outside world, assess alterations
and adopt appropriate responses. To effectively handle
with technological advancements, the firm's
technology must be regularly maintained. Furthermore,
a company must ensure that it functions in a well-
developed marketplace with a favorable political
environment, which will all support in its expansion and
development.
Internal Factors
S: work all around the world
W: Competitive environment
O: A large and diverse client base in Western nations
T: COVID 19 pandemic
References
Bock, A. J. and George, G., 2017. The Business Model Book: Design,
build and adapt business ideas that drive business growth. Pearson
UK.
Daou and et. al., 2020. The Ecocanvas as a business model canvas
for a circular economy. Journal of Cleaner Production, 258,
p.120938.
Galea, C. ed., 2017. Teaching Business Sustainability Vol. 2: Cases,
Simulations and Experiential Approaches. Routledge.
CONCLUSION
Based on the content in this poster, it is feasible to
deduce that internal and external environmental factors
have an influence on the firm. This poster addresses the
firm's internal and external factors, as well as an
assessment of the firm's influence on the external
environment.