Motivational Theories and Strategies for Leadership and Management at Unilever

This presentation covers motivational theories and strategies for leadership and management at Unilever. It explores Maslow's Hierarchy of Needs, Vroom's Expectancy Theory, and the Feedback, Praise, and Rewards strategy. It also discusses performance management approaches like the Balanced Scorecard and Management by Objectives. The presentation assesses the leadership and management approaches and theories used by Unilever and provides recommendations for effective leadership and decision-making.

Leadership and Management

An introduction to motivational theories
Maslow's Hierarchical of needs: This theory contains 5 different
needs that an individual require to satisfy in order to stay motivated.
Vroom’s expectancy theory of motivation
According to this theory of motivation the individuals of the
organisation behaves in certain manner on the basis of their
expectation from the organisation that the particular action will be
followed by the valence (desired reward) till the actions are finished
(instrumentality).

Motivational strategy
The motivational strategy developed for the Unilever is Feedback,
Praise, and Rewards strategy. Thai strategy of Unilever has huge
potential in motivating employees by providing them transparency
with immediate feedbacks that so help in training and development,

Performance management approaches
• Performance management is one of the most effective
management tools that help the managers of the Unilever to
monitor and evaluate the performance of the employees
through their work.
• Purpose of the approaches of the performance management
is to create an organisational environment where the
employees can perform to their best capabilities thereby
producing the highest quality work.
• Balance scorecard
• Management by objectives

Assessment of leadership and
management approaches and theories
•Unilever has opted different leadership and management
approaches and theories within an organisation of
transformational leadership style of the leaders of the Unilever
is highly supportive for the motivational strategy of the
organisation.
•By analysing the different management theories of the
Unilever, the Chaos theory of Management used by the
managers of the Unilever aims on the changes that are revealed
in the market in order to respond effectively they were gaining
the high-performance within the organisation.
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Recommendations
After analysing the above motivational theories it is recommended to
the Unilever to opt the best motivational theories to support the
motivational strategy of the company.
After evaluating the leadership styles and theories it is suggested to
the Unilever to opt more than one leadership style at one time in order
to have effective leadership and decision making this also helps in
nurturing the skills and capabilities of different employees.
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Conclusion
From the above report it is concluded that for the employees the motivation is
highly essential in order to stay focused towards the organisational goals and also
to feel part of the organisation.
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References
Books & Journals
• Schunk, D.H. and DiBenedetto, M.K., 2020. Motivation and social cognitive
theory. Contemporary Educational Psychology, 60, p.101832.
• Ryan, R.M. and Deci, E.L., 2020. Intrinsic and extrinsic motivation from a self-
determination theory perspective: Definitions, theory, practices, and future
directions. Contemporary Educational Psychology, 61, p.101860.
• Wigfield, A., Muenks, K. and Eccles, J.S., 2021. Achievement Motivation: What We
Know and Where We Are Going. Annual Review of Developmental Psychology, 3.
• Nolen, S.B., 2020. A situative turn in the conversation on motivation
theories. Contemporary Educational Psychology, 61, p.101866.
• Armstrong, M., 2021. Performance management.

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