Marketing Mix of Unilever: A Comprehensive Analysis

Contemporary
Issues in Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Marketing mix of Unilever..........................................................................................................3
Recommendation.........................................................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is related to those activity which is conducted by the management of organisation to
promoter their product and services in the market. Marketing is the most important aspect of
modern day business because it stimulate the demand of product and services in the market. It is
very important for the management of organisation that they develop effective marketing
strategies so that the organisation can be able to deal with the competition in the market. There is
a cut throat competition in the market and many companies are working in the same industry
which has created price war in the market. Marketing is the only option which protects the
company from the extensive competition of the market. There are different tools and techniques
are present in the market which has used by companies to conduct a marketing of their product
and services such as advertising, sales promotion, publicity, social media and many more. The
organisation which is chosen here to demonstrate this report is Unilever plc which is well known
and multinational organisation of United Kingdom. This report states brief discussion related
marketing mix and other key theories of marketing.
TASK
Marketing mix of Unilever
It is related to those framework which is used by the management of organisation for the
promotion of their product and services. There are seven factors are present in this framework
such as Product, price, place, promotion, people, place, process and physical evidence. All these
factors plays a important role in the success of marketing strategies so it is the duty of the
managers of organisation that they effectively develop their strategies on the basis of these
factors. The management of Unilever are the most dynamic management of the world which has
developed effective strategies and the brief discussion related to the same are given below.
Product
It refers to those factor of the organisation which is provided to the customers I exchange of the
price or amount. Product is one of the most important and valuable aspect of the company and
the success and failure of the organisation are depend upon their product and services. The
management of Unilever has conducted their business in consumer goods industry of the market
offer multiple range of products and services in the market. Unilever has huge range of products
which came under the heads such as food, refreshments, home care and personal care. There are

different type of personal care products are offered by the company such as mayonnaise, breads
and many, the personal care product of the company includes range of soaps, toothpaste and
many more.
Price
It is related to amount of money which the management of company has charges from their
customers in exchange of their product and services from the market. The pricing strategy of the
company are one of the most important and critical process of the company which has great role
on the success of the product in the market. The management of Unilever has used three pricing
strategies in their business which are Market oriented pricing strategy, premium pricing strategy
and product bundle pricing strategy. The market oriented pricing strategy helps the management
to deal with the competitors in the market because company offer their product in the market at
competitive prices. The premium pricing strategy of the company helps them to earn huge
revenue and product bundle pricing strategies helps the company to sell their product in whole
sale quantity. It is very important for the managers that they regularly evaluates the changes in
the market and make considerable changes in their marketing
Place
This factor of the marketing mix is related to the physical market and area where the business
organisation has operated their business. The management of Unilever has operate their business
in many countries of the world which makes huge revenue from their operations. The
management of the Unilever has developed effective strategies for analysing the target markets
from the world. The development of effective distribution channels in the market are also the
part of this factor. The management of the organisation has developed effective distribution
channels in the market so that they can provide right product at right time. The management of
Unilever has developed three point of distribution in the market soi that it becomes easy for them
to provide their product to their customers.
Promotion
It is related to those factor of the company which is used by them to promote their product and
services in the market. It is very important for the management of the organisation that they
develop effective promotional strategies so that they become able to pursue their effective and
efficient marketing in the organisation. There are different types of tools and techniques are
present in the market which can be used by the management of Unilever such as advertising,