Marketing Plan for Unilever: Strategies for Sustainable Living

C04544
Marketing Planning

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Executive Summary ....................................................................................................................1
Festival Schedule ........................................................................................................................1
Mission of the greats festival ......................................................................................................1
Goals and Objectives ..................................................................................................................1
SWOT Analysis ..........................................................................................................................1
Porters Five Forces Analysis ......................................................................................................1
Segmentation, Target and Positioning ........................................................................................1
Marketing Mix ............................................................................................................................1
Schedule and marketing budget ..................................................................................................1
CONCLUSION ...............................................................................................................................1
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing Plan is a document which upholds the strategies which the company needs to
apply for its advertising campaigns, successful execution of the strategies helps the organisation
to achieves its predetermined goals and objectives and create its brand value. Marketing plan
successfully helps the organisations to reach n number of audience and target the specific ones
which helps brand like Unilever to penetrate the market.
MAIN BODY
Executive Summary
Unilever primarily made its presence in London and is recognised as a consumer goods
company which operates in the Fast moving consumer goods sector. The company is focusing on
building a strong and cordial relationship with its customers by provide the wide range of the
products along with the value of money, which is highly appreciated by the customers. As the
FMCG sector is highly competitive, Unilever too faces a lot of competition from the well
established brands, on contrary the organisation do not need to worry about the new entrants in
the sector as it is not a piece if cake to provide the quality along with the value of money like
Unilever do.
Festival Schedule
The festival schedule of Unilever had a primary focus to inspire the marketers through
which they will be able to transform the brand image along with their career growth. The event
hosted by Unilever lasted for 3 days which gave a big welcome to the year 2022.
Mission of the greats festival
The mission of the greats festival of Unilever was to expand the brand horizon along with
the company focused on being real for its customers and solve real problems that people are
facing which needs the highest priority (Musah,and Tul 2018). The another objective was to
make the brand unmissable which meant to expand the company’s accessibility and feasibility.
1