Unilever's Structure, Functions & Digital Tech in Global Expansion

This report analyses how Unilever's organisational structures and functions facilitate international expansion, focusing on key components such as business division, financial structure, legal framework, marketing, accounting, import/export, payment methods, foreign investment, and strategic partnerships. It also explores the impact of digital technology, including online payment systems, digital marketing, and modern production methods, on Unilever's international growth. The report concludes that a robust organisational structure and the adoption of digital technologies are crucial for success in the global market. Desklib provides students access to past papers and solved assignments.

Human resource management

Table of contents
 Introduction
 Analyses how organisational structures and functions of the Unilever facilitates
expansion
 Impact of digital technology on the international expansion of
the business

Introduction
International expansion is the most important aspect
for any organisation for the growth of their business.
There are many organisations are present in the
market which expand their business in international
market and earns huge revenue. It is not easy for any
organisation to go international proper organisational
structure

About the company
Unilever is a British multinational
organisation which deals in a retail
industry of United kingdom . The
major decision of the company are
taken in their headquarter which is
located in the London, United
kingdom. Unilever deals in multiple
product range such as home care
products, skin care and health care
products.

Analyses how organisational structures and
functions of the Unilever facilitates expansion
International expansion is not the easy task
for any organisation because it requires
superior organisational structure to be
followed in organisation and the brief
discussion related to the organisational
structure in Unilever are given below.

Different components of the company
One of the most important factor of the
organisational structure of the Unilever is
their division of all the business in different
components which facilitates them in
expansion of their business in international
market. Unilever is a retail company which
deals in multiple product range such as
home care products, skin care products,
daily use products and many more.

financial structure
One of the most important factor which decides the
success and failure of the company in the
international market is finance. International
expansion demands large amount of funds present
with the company because of large number of
activities present in international market which
requires huge investment such as permission and
resource. There are many source of funds are present
with the company such as short term and long term
bank loans, shares, debentures, loan from private
finances, angel investors and crowd funding

legal framework
There are large number of countries are present in the
world and all countries are having different rules and
regulations related to business and commerce. These rules
and regulations are developed by the government of the
respected country for the protection of their local
companies, environment and for the economic stability. All
the business organisation working in the country followed
these rules and regulation in their business to conduct their
business operations without any problem.

Marketing framework
Marketing is related to aware the customer of the
company about the merits of the product and services to
stimulate the demand of the product with the help of
marketing techniques. It is one of the most important
factor which decides the success and failure of the
organisation in the market. There is a cut throat
competition in the market and many companies are
present in the same industry which leads to price war in
industry which minimise the profit margins of the
company.

Effective accounting framework
Accounting is one of the important part of the
organisation because it enables the
organisation to record their business
transaction in systematic and summarised
manner. It is important for the organisation to
prepare accounting statement to analyse the
financial condition of the company
effectively. The accounting of the company
are conduct on the basis of some principles
and accounting standards which the company
has to follow in their accounting process.

Import and export
Import is related to the take the goods and
services from the international country to the
national country and export is related to
deliver the goods and services from the local
company to the international country. Both the
concepts are very important for the
organisation which want to become
international.

Payment method
It is the responsibility of the managers of the organisation
to develops effective payment method which the
customer used tom make the payment of the goods and
services from the company. It is very important for the
management of the organisation to analyse the different
payment method used in the international market choose
the affordable payment methods for the customers. This
payment method also helps the company to make their
own payments such as bills, salaries and many more.

Foreign investment
It is one of the important factor for the
company which the management of the
company considers if they want to become
international that they have foreign
investment in their business the requirement
of the funds in international expansion is
very high and only the foreign investors
fulfils this requirement.

Strategic partnership and joint
ventures
It is very important for the management of
the organisation to develop strategic
partnerships and joint ventures with the
international companies because it enables
the organisation to organise the resources
for the business with the help of these
partners. These partnerships also helps the
company to develops the marketing and
distribution channels easily and efficiently.

Impact of digital technology on
the international expansion of
the business
There are many changes are seen in the international
markets and business environment due to the changes
in the technology background of the world. The
preference of the customers are shifted towards the
technology and it helps the business organisations to
gain customer loyalty. The impact of digital technology
are proved by some factors which are subscribed below:

Online payment systems
It is one of the most popular factor of digital
technology which impact the business of the
organisation positively. At the time of covid pandemic
most of the people used online payment system which
provides great hike to this methods. There are many
online payment application are present in the
international market such as Pay pall which the
company used in their financial transactions with the
customers. The management of Unilever uses
different payment method in according to the country.

Digital marketing
Digital marketing is related to the advertisement of
product and services of the company with the help
of digital tools such as social media and many
more. The popularity social media is increasing day
by day which maximise the reach of public on these
social media site. This huge people reach at these
sites helps the business organisation to increases
the demand of their product and services. Unilever
performs many digital advertisement of their
products through social media websites.

Modern technology in production
With the evolution of technology the
process of production are also develop
day by day. There are many modern
methods of production are there which
makes effective all the processes due to
the development in the technology. These
technologies enables the organisation to
optimum utilisation of resources and
large scale production which minimise
the cost and increases the profit margins
of the company.

CONCLUSION
It is concluded from this this report that the
structure of the organisation plays an important
role in the success and failure of the organisation
in international market and also the growth of the
organisation. There are many factors are covered
in the organisational structure of the organisation
such as financial structure, accounting structure,
legal structure and marketing structure are
concluded in this report.

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