Business and Business Environment: Unilever Pestle and Swot Analysis

UNIT 1 - BUSINESS AND
BUSINESS ENVIRONMENT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Part 1:...............................................................................................................................................3
Part 2:...............................................................................................................................................3
Pestle analysis of the firm “Unilever”:........................................................................................3
Swot analysation of the firm “Unilever plc.”:.............................................................................5
Reflection related to the key findings and how it will be influencing the decision-making
process for the organization:........................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Business environment is the process of collection of all the required factors of
consideration that count under the internal as well as the external business environment. The
purpose is to analyse and investigate different types of business firms, their size and
classifications on the basis of their organizational structure, etc. All these even include the
competitive advantage and position of firms in the global market and chances of their survival in
the long run. The brief will contain two parts, one of which will include the portfolio of fact
sheets with an organizational chart that will depict an overview of business environment of three
different types of organization namely, Unilever, Tesco, and Morrisons.Given all these
business firms are of great impact on the business environment because of their global business
activities and competitor analysis. This will help in the depiction of interrelationships between
various functions in an organization and how do they link with their organizational structure. The
second part will be composed of a report that will analyse the impact of macro and micro
environment on Unilever, a multinational organization. It will also be highlighted that how these
factors can influence the overall decision-making process.
MAIN BODY
Part 1:
In poster
Part 2:
Pestle analysis of the firm “Unilever”:
The pestle analysis helps in studying about the external factors like political, economical,
sociological, technological, legal and the environmental factors that influences the organization.
It is used in different range of the scenarios and helps individual in making the strategic decision-
making. Further, analysation of the pestle factors are as follows under:
Political factor: the firm operates by having the huge range of products which likely includes
the beauty and personal care products, home care and food as well as refreshments. The firm
generates its all over revenue from the fast moving consumer goods (Sivakumar, 2021). In
accordance to this the company is abided by the regulations established by the food and drug

Introduction
This report is focus on huge business
environmental factors which affects their
working and creates hurdles in profitability and
productivity. This will be analyse through Pestle
and Swot analysis on Unilever.
Internal and external factors
External factors
Pestle analysis:
political: The Unilever and whole of retail industry is
affected with taxation policy and Brexit impact on
exporting through EU.
Environmental: This retail industry need to focused on
environmental protection to maintain a positive image
into market. Unilever operate use of recycle material and
establish polluted free machinery for production.
Social: Unilever has it is the main aim to provide products
as per consumer requirements theretofore, they have wide
and quality range which is a positive factor for company.
Technological: the company enable operations through
social platforms and acquire new and advance machine
which provide effective production.
Legal: Unilever ascertain each and every legal laws
regarding consumer right and employee equity act.
Economical: The company contribute in economic GDP
and maintain demand and supply in economy.
CONCLUSION
It has concluded that there are some negative and
positive impact on organisation of these factors
which must be overcome by analysing every
factor.
Internal factor that affects business
Swot analysis:
Strength: Unilever has global brand name and
various range of products which enhance
profitability.
Weaknesses: The company came under many
allegations in sugar products which affects health
of people.
Opportunity: due to having global presence and
strong financial position, technology is the major
opportunity for company.
Threat: the company has threat of competition
and changing environment
References
Kantrowitz-Gordon, I., 2018. Factor structure
and external validity of the five facet
mindfulness questionnaire in
pregnancy. Mindfulness, 9(1), pp.243-257.
Babakhanova, N.U. and Rakhmatov, Z.N., 2019.
EXTERNAL AND INTERNAL FACTORS OF
FINANCIAL WELL-BEING OF THE
RAILWAY COMPANY JSC «ЎТЙ».
In СОВРЕМЕННАЯ НАУКА: АКТУАЛЬНЫЕ
ВОПРОСЫ, ДОСТИЖЕНИЯ И