Implementing Strategies for Plastic Reduction at Unilever

This presentation discusses the issue of heavy plastic usage in packaging at Unilever and recommends strategies for reducing plastic waste. It includes an environmental analysis, risk register, and implementation plan. The presentation also provides an overview of the company, existing strategic statements, and a value chain analysis.

IMPLEMENTING
STRATEGIES
(UNILEVER)

TABLE OF CONTENTS
 INTRODUCTION
 OVERVIEW OF THE COMPANY
 EXISTING STRATEGIC STATEMENTS
 ENVIRONMENTAL ANALYSIS
 PLASTIC REDUCTION STRATEGY
 STRATEGIC RISKS
 ORGANISATIONAL RESOURCES AND CAPABILITIES
 IMPLEMENTATION OF STRATEGY
 CONCLUSION
 REFERENCES

INTRODUCTION
Business environment is basically referred to sum or
aggregate of factors that result in impacting upon
operations and activities carried out by business
entities operating in the same. Unilever is a leading
multinational manufacturer of a large variety of Food
products and beverages. Furthermore, respective
business organisation operates with global presence
in almost every economic nation in order to serve
every customer in the entire world. This presentation
will present issues associated with respective business
organisation with use of immense amount of plastic
in their operations.

OVERVIEW OF UNILEVER
Unilever is one of the largest Public limited company
engaged in manufacturing and supplying Food
products and beverages to their customers in market.
For instance, respective organisation has been
headquartered in London, United Kingdom. In addition
to that, it was founded in the year 1929, by Georg
Schicht, Samuel van den Bergh, and Antonius Johannes
Jurgens. The respective business organisation has been
engaged in providing employment to more than
150,000 employees all around the world.

Existing Strategic Statements
Vision: - “ To make sustainable living commonplace ”. Long-term vision of Unilever lies in belief towards
consideration of most suitable way of growth and success of business.
Mission: - To fulfil responsibility of contributing values towards consumers in society as well environment. To
enhance nutrition of people in society by providing them with healthy and nutritious food and beverages.
Objectives:
 To support 1 billion people in society in improvising and enhancing their health by providing them with
quality products in duration of two year.
 To enhance and boost livelihood of thousands of people engaged in supply chain of respective organisation
within one year.
 To reduce and minimise environmental footprint of organisation's products in upcoming 10 years.

ENVIRONMENTAL ANALYSIS
STRENGTHS
• Large portfolio of products
• Broad and huge retail network
WEAKNESSES
• Imitable products
• Heavy usage of plastic
OPPORTUNITIES
• Heavily funded R&D department
• Increasing awareness towards
environmental sustainability
THREATS
• Market Competition
• Changing consumer preferences

PESTEL Analysis
Political Factors
 Political issues in UK
 Increasing awareness for sustainability
Economical Factors
 Trade Barriers
 Emerging economic nations
Social Factors
 Environmentalist behaviour
 Rising demand for quality products

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Technological Factors
 Technology advancement
 Integrated supply chain
Environmental Factors
 Awareness for Eco-friendly products
 Climate change
Legal Factors
 Changes in legislation
 Strengthening of consumer rights

STRATEGIES FOR MINIMISING THE
USE OF PLASTIC
 Recyclable and reusable plastic for
packaging
 Considering use of paper packaging
up-to maximum possible extent
 Introduction of programs for
returning plastic waste of products
offered by Unilever.

PLASTIC REDUCTION STRATEGY
In order to reduce plastic wastage and consumption,
respective organisation is recommended to use hard paper
and cardboard for packaging purpose and eliminating
plastic for the same. For instance, majority of Food
products and beverages offered by respective business
organisation are packed with the use plastic containers. In
addition to that, hard paper and cardboard could be
replaced with the same which facilitates in packaging
purposes. Furthermore, it will facilitate Unilever in
contributing additional efforts towards sustainability in
environment.

STRATEGIC RISKS
RISK FACTOR IMPACT OF RISK MITIGATION STRATEGY
FINANCIAL RISK In order to implement changes in respective business
organisation, there is a need for huge investment. For
instance, requirement and need for this huge investment
could lead to become a risk or barrier in
implementation of strategies.
Financial requirement is one of the major and primary
need of respective business organisation in
implementation of desired change in carrying out
business operations and activities. For instance,
Unilever could raise sufficient amount of funds through
various available sources including venture capital,
bank loan, equity, etc. which will support respective
organisation in fuelling up their operations and
activities.
LACK OF RESOURCES Availability of hard paper and cardboard in sufficient
amount is required in respective organisation in order to
implement changes in packaging of products. In
addition to that, unavailability or lack of these resources
could lead to a barrier in effective implementation of
determined strategy. Furthermore, it could result in
being the major reason behind inability of respective
organisation in implementing determined changes.
In order to prevent lack of resources, respective
organisation need to look out for suppliers which could
provide required resource in sufficient quantity. For
instance, approaching these suppliers and considering
most beneficial out of all the suppliers will facilitate in
access to sufficient amount of resources in carrying out
operations and activities with desired changes.
Therefore, it will allow Unilever to replace the use of
plastic with hard paper and cardboard in their
packaging function.

STRATEGIC RISKS
RISK FACTOR IMPACT OF RISK MITIGATION STRATEGY
IN-SUFFICIENT TECHNOLOGY Technology plays a major role in a workplace in carrying
out operations and activities. In order to perform a
specific task or activity in a workplace, there is a need
for suitable and appropriate technology or technological
element. Furthermore, this aspect has been considered as
major risk associated with implementation of new
strategies in workplace.
Unilever need to implement suitable and appropriate
technology in workplace in order to ensure effective
implementation of determined strategies. For instance, it
will further facilitate in regulating and managing desired
changes in workplace in an efficient manner. Therefore,
it will also contribute additional efforts towards
fulfilment of company's social and environmental
responsibilities in an upright manner.
HUMAN RESOURCE Employees engaged in a workplace are assigned with
specific and particular tasks and activities. For instance,
it requires suitable and specific skills and techniques in
order to carry out operations and activities in an efficient
manner.
In order to prevent this particular risk, management
representatives of Unilever need to organise effective
workshops and training programs in order to provide
employees with appropriate and suitable skills. In
addition to that, it will facilitate employees with
information and knowledge regarding implementing and
regulating desired changes in workplace.

Value Chain Analysis of Unilever
Value Chain Analysis is determined as framework undertaken by business organisations
in order to evaluate their operations and activities in workplace. For instance, it includes two
classifications of activities including primary activities and supporting activities. Primary activities
directly deal with manufacturing and sales of product whereas supporting activities further
influences sales of these products offered by respective business organisation.
PRIMARY ACTIVITIES SUPPORTIVE ACTIVITIES
• Operations and production
• Marketing and Sales
• Customer service
• Inbound and outbound logistics
• Technological development
• Human resource development
• Infrastructure
• Procurement

IMPLEMENTATION OF STRATEGY
STRATEGIC GOALS ACTION STEPS WHO'S RESPONSIBLE TIME-FRAME RESOURCES IMPACT ON
ORGANISATION
REPLACEMENT OF
PLASTIC PACKAGING
MATERIAL WITH
HARD PAPER AND
CARDBOARD
• Sourcing suppliers of
required additional
resources.
• Investing in training
and development
programs to train
workforce.
• Investment in
implementation of new
packaging machinery
and equipment's.
• Operations manager
• Employees engaged in
operational unit
• Suppliers of required
resources
• A duration of 3 months
in complete
implementation of
desired changes.
• Sufficient amount of
hard paper and
cardboard.
• Head of operations
• Higher official of
Human resource
• Lesser amount of
plastic waste
• Facilitated with
contribution of
additional values
towards society and
sustainability in
environment.
• Improvisation and
enhancement of brand
image among
customers in society.

CONCLUSION
From the above report assessment, it could be concluded that business organisations need to look
after well-being of society as well as sustainability in environment while carrying out business
operations and activities. For instance, heavy usage of plastic in packaging of products offered by
respective organisation is determined as primary issues associated with Unilever. In addition to that,
with access to information of environmental analysis, suitable strategies have been recommended in
order to prevent the determined issue or challenge. Furthermore, risk register have been presented
further in order to analyse risk associated with implementation of strategic changes in workplace.
Moreover, VRIO analysis has been performed in order to analyse resources and capabilities of
respective organisation which will facilitate in implementation of determined strategic changes.

REFERENCES
 Adam, M., Okasha, M.E., Tawfeeq, O.M., Margan, M.A. and Nasreldeen, B., 2018, August. Waste
management system using iot. In 2018 International conference on computer, control, electrical, and
electronics engineering (ICCCEEE) (pp. 1-4). IEEE.
 Akbarpour, N., Salehi-Amiri, A., Hajiaghaei-Keshteli, M. and Oliva, D., 2021. An innovative waste
management system in a smart city under stochastic optimization using vehicle routing problem. Soft
Computing, 25(8), pp.6707-6727.
 Boggia, A., Massei, G., Paolotti, L., Rocchi, L. and Schiavi, F., 2018. A model for measuring the
environmental sustainability of events. Journal of environmental management, 206, pp.836-845.
 Das, S., Lee, S.H., Kumar, P., Kim, K.H., Lee, S.S. and Bhattacharya, S.S., 2019. Solid waste management:
Scope and the challenge of sustainability. Journal of cleaner production, 228, pp.658-678.
 Farley, H.M. and Smith, Z.A., 2020. Sustainability: if it's everything, is it nothing?. Routledge.
 Global Platform for Sustainable Cities, 2018. Urban sustainability framework. World Bank.

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