Analyzing Macro and Internal Environment of Unilever Plc

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
P1. Analyzing the influence and impact of macro environment.................................................4
M1. Critically analyze the macro environment...........................................................................5
P2. Examine the internal environment and capabilities of ASDA organization.........................5
M2. Critically evaluate the internal environment of business.....................................................8
P3. Evaluating the competitive forces by Porter's five force model...........................................9
M3. Devise relevant strategies to enhance competitive edge and market position...................10
P4. Applying different theories, models and concepts..............................................................11
M4. Create a strategic management plan that has tactical and tangible strategic objectives and
priorities....................................................................................................................................12
D1. Critique and interpret data and information applying competitive and environmental
analysis to create a set of valid strategic objectives directions and strategic and actions.........13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
Books and journals:...................................................................................................................15
Online:.......................................................................................................................................16

INTRODUCTION
Business strategy is very significant for any organization seeking to expand its business
in a strategic way. Business strategy is meant by a set of competitive actions and moves that an
organization uses to compete successfully, attract consumers, strengthening performance,
attaining business goals. It enables how an organization should be carried out to accomplish its
long term objectives. It is the backbone of any organization. Nowadays, it is very important to
develop an effective and result oriented strategies for the business. This assignment is based on
the Unilever Plc i.e. multinational consumer goods organization in British Administration. The
headquarter of company is in London, England (Amini, Bienstock and Narcum, 2018). It offers
broad range of products include wellbeing vitamins, condiments, food, minerals and
supplements, ice cream, coffee, breakfast cereal, tea, pet food, cleaning agents, air and water
purifiers, beauty products, toothpaste as well as personal care. This company is very famous for
producing soap in the entire world. It has allocated their operations of business in more than 190
countries. Additionally, it owns over 400 brands, with a turnover of 51 billion Euros in 2020. The
assignment will discuss various theories and models in order to analyze internal and external
environment of business organization. The competitive environment of a company is analyzed
through porter's five force model. There are many types of strategic decisions are available for
the company. A plan for strategic management is also produced with goals strategies and tactics.
TASK
P1. Analyzing the influence and impact of macro environment.
Pestle analysis is a proven framework that examines the company on its business
strategies. There are several factors involved in the analysis such as political, environment,
economic, social, technological and legal. In context of Unilever, this framework is significant
for the company as it assists to understand the market dynamics and enhance its business
continuously. The Pestle analysis of the Unilever is mentioned underneath:
 Political factors: The chosen company has a broad product portfolio majorly working in
the three divisions such as food and refreshment, beauty and personal care, home care, air
and water purifier. The company created their most revenues from the fast moving
consumer goods. That is why, Unilever requires to abide by the rules and regulations set
by the food and drug administration (Bhattacharyya and Verma, 2019). Moreover, in
foreign countries, where they allocated their business, requires to abide by the local laws.
The political factors in UK are stable which offers Unilever a great opportunity to grow.
 Economic factors: The more booming economy offers more revenues and profits for the
business. There is an increase chance for growth and development in developing nations
such as China and India. Also, there are some kind of risks involved with this. Whereas,
developed nations delivers an ease to carrying out the activities. Employment is also a
vital factor in deciding the prospects of company in a nation. If the country has huge
amount of unemployed people then it can support in costs reduction. While, it can also
mean that there will be less amount of customers to buy the products.