Strategic Decisions of Unilever

Running head: STRATEGIC DECISIONS OF UNILEVER
Section 1:
Strategic Decisions of Unilever
Name of the Student
Name of the University
Author note

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STRATEGIC DECISIONS OF UNILEVER
Section 2: Executive Summary:
The report shows that strategic decisions have positive impacts on the companies and
stakeholders. The companies should consider these factors while taking decisions. The strategies
though profitable and would definitely lead to strengthening the market position of Unilever, the
company should form an action plans which would consist of strategies stretching over years to
allow the management take effective decisions at each step.

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STRATEGIC DECISIONS OF UNILEVER
Section 3:
Table of Contents
Section 1:.........................................................................................................................................0
Section 2: Executive Summary:.......................................................................................................1
Section 3:.........................................................................................................................................2
Section 4: Introduction:...................................................................................................................3
Section 5: Aim:................................................................................................................................3
Section 6: Discussion:......................................................................................................................4
Three strategic influences of the strategic decisions:..................................................................4
Strategic influence 1: Re-establishing the market position of Unilever in the global market:....4
Strategic influence 2: Increased brand value and sustainability:.................................................6
Strategic influence 3: Empowerment of subsidiaries:.................................................................6
Strategic course of action of Unilever:............................................................................................7
Section 7: Conclusion:.....................................................................................................................9
Section 8: Recommendations:.........................................................................................................9
Section 9: References:...................................................................................................................10
Section 10: Appendices:................................................................................................................12

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STRATEGIC DECISIONS OF UNILEVER
Section 4: Introduction:
Strategic decisions taken in boardrooms in order to strengthen market position globally or
to adapt to macroeconomic changes have strong influences on the operations of multinational
companies. The moves have rippling effects on multiple stakeholders ranging from investors,
customers, the management of the companies concerned and even their competitors. The paper
would delve into the three articles reporting three strategic decisions taken by the apex
management of the British-Dutch multinational company, Unilever. The first article would be
from the English daily, The Guardian titled ‘How Unilever foiled Kraft Heinz's £115bn
takeover bid’ shows how Unilever resisted a takeover deal by its American competitor, Krafts,
once again exhibiting formidable market position globally (Davies, 2018). The second article has
been sourced from the English Daily, The Independent titled, ‘Marmite owner to make all
plastic packaging fully reusable or recyclable by 2025’ which points of the sustainable
product line strategy of the British-Dutch consumer goods giant (Rodionova, 2018). The third
articled reported by international news channel CNBC titled ‘UPDATE 3-Unilever in pole
position to swallow GSK's Indian Horlicks business – sources’ reports Unilever’s acquisition
and merger prowess combined with its marketing prowess can even give stronger rivals Nestle
and Coca Cola a run for market position. Unilever emerged as the top of GSK India’s bid to
divest in its Horlicks business in India leaving Nestle, the largest food company in the world
behind (Wu & Gruber, 2018). The paper would explore the outcomes of these strategies of
Unilever on its business operations.
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