Event Management: Sustainability Policy, Implementation at Unilever

This report provides an overview of Unilever's sustainability policies within the context of event management. It details the scope and specific policies aimed at minimizing environmental impact and promoting sustainable practices. The report highlights Unilever's commitment to reducing its environmental footprint, engaging stakeholders, and integrating sustainability into its core business operations. It further discusses the implementation of these policies, including building awareness among suppliers and employees, reducing plastic usage, and making infrastructural changes. The report concludes with a review of the outcomes, noting the successful implementation of various initiatives such as reducing water consumption, waste, and salt usage in products, as well as sustainable sourcing of raw materials. The analysis also points out ongoing efforts to engage with small farmers and distributors, showcasing Unilever's dedication to environmental sustainability and social empowerment. Desklib offers a range of similar documents and study resources for students.

Running head: EVENT MANAGEMMENT
Event management
Name of the Student
Name of the University
Author note

1EVENT MANAGEMENT
Part A
Section 1
Scope of the sustainability policy
One of the major objectives of the management of Unilever’s management is to satisfy
the requirements of the consumers in a sustainable way that is environmentally sound through
incessant improvement regarding the environmental performance through all the organizational
activities. Thus the scopes of making sustainability policies are:
 To make sure that the organization’s products and the style of operation is safe for the
environment.
 Reducing the environmental footprint from various brands of the business organization.
 Exercising the same regard for environment in the operational areas of the business
organization.
Policies
 The management should make sure that business organization complies with the
legislation regarding the environmental sustainability.
 The management should evaluate all the environmental impacts of their mode of
operations in every step that can range from raw material sourcing to the steps where the
goods are delivered to the consumers.
 A designated team of the business organization should audit the compliance with
standards of Unilever and the legislation; and then inspect the environmental safety
incidents to avoid the recurrence.

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 The management of Unilever should use the standards related to impact assessment that
are scientifically sound and robust when at the same time the management can work
collaborating with others to improve the mode of operations.
 The management of the business organization should operate an independent process of
approval to ensure the environmental safety for the products of the organization and the
operations of Unilever.
 The managing body of Unilever should prepare a management system for environmental
issues and the mode of operation to improve the environmental performance of the
company.
 The management can set standards or targets regarding the incessant development via
various environmental sustainability programs for the general workforce of the
organization.
 The management can arrange meetings with the suppliers of the organization with an
objective to improve the mode of operations of them for the best interests of the
environment.
 The management of the organization should encourage the farmers not to use any
harmful chemicals in the field to maximize the production and rather they should be
encouraged to grow crops in an organic manner.
 The management of the organization should lower the usage of plastics in the packaging
of their products to promote the sustainability program.
 The management of the organization should arrange yearly meetings with all the external
and internal stakeholders of the business organization so that they can promote the
actions regarding environmental sustainability from the grass root level.

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 The management should also control the usage of salt in the products for maintaining the
health of the consumers.
 The management should also reduce the use of sweet in the products such as soft drinks
and ready to drink coffee and tea.
Section 2
Report
It is a matter of fact that Unilever has an objective of making the world a sustainable
living place for all and the management of the business organization believes that promoting
global sustainability is the appropriate way to make a long-term value for all the internal and
external stakeholders of the organization (Epstein and Buhovac 2014).
It has been observed that the purpose of the organization actually encourages the vision
of the managerial body of the company. The aim of the organization is to decrease the
environmental footprint and to enhance the positive social impact of the company. The
management of Unilever certainly wants the organization to grow and develop further but not at
the cost of sustainability of the environment. Thus, it can be said that the motto of the
management of Unilever is to enhance the growth and development of the organization in a
manner that suits the sustainability of the environment (Carroll and Buchholtz 2014). The annual
report of Unilever depicts that the management of the organization has continued to develop in a
steady, competitive, responsible and environmentally sustainable manner that has helped the
organization to inspire the innovation and purpose of the brand and also to manage various risk
factors.

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During the financial year of 2016-17, the employees of Unilever have been at the focus of a
significant organizational change that can be referred to as Connected 4 growths (C4G), which is
one of the biggest and major initiatives regarding changes undertaken by the management of
Unilever. Through the programs of C4G the management of the business organization wants the
stakeholders of the organization to behave and think properly that would make them more
empowered (Schermerhorn et al. 2014). The main objective in this regard is to establish a
business organization that is more competitive in the global and local market that is more agile
and can grow faster.
By the year of 2020, the vision of the business organization is to see 60% of the workforce to
be Millennials and the management will be requiring new employment strategies that that would
reflect in their changing attitude to work and the rapidly changing global market in which the
management expects their employees to work at and perform well. The management’s motive is
to put sustainable living at the center of the brands to encourage the customers to become loyal
towards the organization and that can effectively enhance the sales charts (Blok et al. 2015). The
managerial body of Unilever wants to integrate the sustainability into the method the
management wants to engage, train and develop along with rewarding the employees.
It has been observed that top 40 brands qualified as Sustainable Living Brands which rose
from 12 to 18. These included top 6 brands of Unilever which are Knorr, Dirt is Good, Dove,
Lipton, Hellmann’s and Rexona. In the year of 2016, Unilever’s sustainable living brands
developed almost 50% faster than the rest of the brands of the company (Bowles et al. 2016).
The management of the business organization believes that if they want to effect change at scale
the management will be able to attain that by making successful, large and category-defining
brands that make to environmental and social issues and also the disparities those brands

5EVENT MANAGEMENT
themselves can via their preferences of shopping (Epstein and Buhovac 2014). This theory has
been fueled by the rapid development of the social media and the opportunities it gives to the
customers to experience a closer bond with the specified brands of Unilever. This operation, in
return develops an increasing requirements of the brands to generate content that resonates with
the values of the consumers. Brands that support the sustainable living conditions help them to
do that.
Part B
Communication plan
Stakeholder Information Mode of information When
 Suppliers  Encouraging
not to use any
harmful
chemicals and
pesticides in the
irrigation
process.
 The process of
irrigation
should be
organic.
 The suppliers
should be
 Meeting and
conferences.
 Email and
phone calls
 Half yearly

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encouraged to
deliver goods
with the quality
that would
support the
organization’s
support for
environmental
sustainability.
 Operational
managers
 The managers
should be
checking all the
level of
business
operations to
ensure that the
mode of
operation is
complying with
the standards
set by the
management
 Meeting
 Emails and
phone calls
 Monthly

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regarding
environmental
sustainability.
 Floor
managers
 The floor
managers
should ensure
that while
packaging
goods, the
containers are
made of
products that
support the
standards set by
the
management
regarding
environmental
sustainability.
 The floor
managers
should
 Meetings and
conference
 Emails
 Monthly

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encourage all
the employees
to abide by the
legislations
regarding
environmental
sustainability.
 General
employees
 The
management of
Unilever should
encourage their
general
employees to
abide by the
rules and
regulations set
by the
management
regarding the
environmental
sustainability
and also to try
and identify the
 Meeting
 Emails
 Phone calls
 Monthly

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issues that can
affect the vision
of the
organization.
 Consumers  The
management of
Unilever should
let the
customers know
regarding their
initiatives
regarding the
environmental
sustainability so
that they can
become more
loyal towards
the organization
and to
especially the
brands of
Unilever that
directly
 Television
advertising
 Newspaper
advertising
 Hoardings and
banners
 Repetitive
(weekly or
monthly)

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supports the
environmental
sustainability.
 Increased
awareness
regarding
global
sustainability
and to support
that might
affect the
pricing of the
products and
that should be
informed to the
customers of
the organization
to avoid any
confusion.

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Section C
Implementation of the proposed policies
Policies Implementation
Building
awareness among
the suppliers
regarding
environmental
sustainability
 The management of the organization should encourage the farmers
not to use any kind of harmful chemicals in the irrigation process.
 The management of the organization will give proper training and
resources so that the farmers can irrigate in a hydroponic way to
lower the deforestation that is affecting the global sustainability
immensely.
Building
awareness among
the employees
 The management of the organization should provide proper
training and guidance to the employees of the organization so that
they can comply to the legislations set by the management
regarding promoting the environmental sustainability.
Lowering the
usage of plastic
 The management of the business organization is aiming to cut
down the usage of plastic in packaging of the goods to support the
environment sustainability. Thus the management has decided to
use hard papers as a tool for packaging the goods and they are also
trying to cut short the usage of plastic where they have no other
option of using any other materials.
Infrastructural
changes
 The management of the business organization needs to make some
necessary changes in the infrastructure to lower the emission of
gasses those are harmful to the environment and can effectively
lower the reputation of the organization.