Project Management for Uniqlo Smart T-shirt Launch in Orchard Central Singapore

This project management report focuses on launching a 1-day event in order to launch a t-shirt of Uniqlo, which will be helpful in automatically keeping heat in cold environment, and generally releases of heat in hot weather. The report includes project scope statement, work breakdown structure, cost estimation, critical success factors and key learning points.

Running head: PROJECT MANAGEMENT
Project- Product launching event for new Uniqlo smart T-shirt in Orchard Central Singapore
Name of the Student
Name of the University
Author’s Note

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PROJECT MANAGEMENT
Table of Contents
1. Introduction............................................................................................................................2
1.1 Company background......................................................................................................2
1.2 Project summary...............................................................................................................2
1.3 Key challenges of the chosen project...............................................................................2
2. Project scope statement..........................................................................................................3
2.1 Project objectives.............................................................................................................3
2.2 Deliverables......................................................................................................................3
2.3 Milestones........................................................................................................................3
2.4 Technical requirements....................................................................................................3
2.5 Limits and exclusions..................................................................................................4
2.6 Customer review..........................................................................................................4
3. Project priority.......................................................................................................................4
3.1 Matrix table......................................................................................................................5
3.2 Justification......................................................................................................................5
4. Work breakdown Structure....................................................................................................6
4.1 WBS diagram..............................................................................................................6
4.2 Details of work packages.............................................................................................7
5. Responsible matrix.................................................................................................................8
6. Cost estimation.................................................................................................................10
6.1 Cost table........................................................................................................................11
6.2 Time phased budget...................................................................................................12
7. Critical success factors.........................................................................................................13
8. Key leaning points................................................................................................................13
References................................................................................................................................15

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1. Introduction
1.1 Company background
UNIQLO is a clothing apparel organization that was originally founded in the year
1949 in Japan. Currently the organization is considered as one of the global brand with more
than 1000 stores all over the world (Uniqlo.com 2018). The main aim of the organization is
to focus on the quality and textiles. The company wants to launch its new product, which is a
t-shirt that automatically keep heat within a cold environment and then helps in releasing heat
in hot weather. The product will be launched in Orchard Central Singapore.
1.2 Project summary
The paper mainly focuses on launching a 1-day event in order to launch a t-shirt of
Uiqlo, which will be helpful in automatically keeping heat in cold environment, and generally
releases of heat in hot weather (Uniqlo.com 2018). It is found that the arrangement for the
event launch will be completed in 1 month by utilizing budget of around $17,920. The
launching of the product is quite helpful as it is providing customers an opportunity to
experience the new products.
1.3 Key challenges of the chosen project
The key challenges of the project include:
Challenges in marketing the launch: The Company can face lot of issues in
marketing the launch as it generally involves right platform for reaching the audience
(Kerzner 2017).
Challenges in brand messaging: The Company can face issues when launching a
new product due to the problem that is associated with brand messaging as well as product
positioning in the market.

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Challenges in targeting audience: It is identified that it is quite difficult to target the
right audience without proper research in the project (Heldman 2018).
2. Project scope statement
2.1 Project objectives
The objectives of the project include:
 To provide proper customer service while providing them the opportunity to
experience the products
 To provide opportunity of trying new products for getting customer feedback
 To make sure that public customers must join the event as possible
2.2 Deliverables
The deliverables of the project include:
 Selection of venue for the event which can easily accommodate 200 people
 Designing invitation cards for inviting managers
 Giving the facility of parking
 Launching the product
2.3 Milestones
The project milestones are provided in the table below:
Task Name Completion date
Milestone 1: Completion of project planning phase Mon 18-06-18
Milestone 2: Completion of execution phase Mon 02-07-18
Milestone 3: Completion of final phase Thu 12-07-18
2.4 Technical requirements
The technical requirements include:

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 Permission is required for organizing the event of product launch
 Making arrangement for the facility of fire extinguishers for safety
 Providing the facility of parking to the people who are invited
2.5 Limits and exclusions
The limits and exclusions include:
 The food will be served for limited time
 The air-conditioners present are less in number
 Limited number of people are invited
2.6 Customer review
The review that is collected include:
Review 1:
Participant (Abrahm Quershi): The product that was launched automatically keep
heat in cold environment and the product is up to the mark.
Review 2:
CEO (John Watson): The product that was launched is quite good for winter days
and it is within budget.
3. Project priority
Project priority matrix is considered as one of the one of the tool of project planning
that is mainly utilized during brainstorming for evaluating number of issues and challenges
that is mainly dependent on certain criteria (Kerzner and Kerzner 2017). It is found that
project priority matrix is quite advantageous for the project as it generally helps in identifying
the criteria that is constrained, enhanced and which one will be accepted.

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3.1 Matrix table
Time Scope Cost Remarks
Constrain The event
managers are
asked to finish the
entire project
within the time
that is assumed in
the initial stage.
Enhance It is quite
necessary to
enhance the
quality of the
project.
Accept In order to
maintain the time
as well as quality
of the project, the
changes in the
budget is
acceptable but not
desirable.

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3.2 Justification
The project priority matrix was created for the project “Product launching event for
new Uniqlo smart T-shirt in Orchard Central Singapore”. It is found that in order to launch
the t-shirt, the project managers are generally asked to finish the entire event within the
estimated time by not compromising the quality of the event. However, in doing so if the
budget of the project changes then it is acceptable but not desirable.
4. Work breakdown Structure
Work breakdown structure is considered as one of the project deliverable that generally
assists in organizing the work of the team into manageable sections (Fitzpatrick 2016). As per
the PMBOK, it is one of the deliverable oriented hierarchical decomposition of the work that
is mainly executed by the project team.

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4.1 WBS diagram
Figure 1: WBS
(Source: Created by Author)
4.2 Details of work packages
Work
package
number
Work package Title Work package explanation
1.1 Selection of venue Venue is selected for the event
1.2 Getting approval
Approval is taken for higher authorities
of the company
1.3 Identification of audience The audiences are identified

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1.4 Providing invitation
The managers of the company are
invited
1.5 Decorations for the event Proper decoration is done for the event
1.6 Project sponsorship
The project is sponsored for making
arrangement for the event
2.1 Proper set up for the event
All the requirements as well as needs
are set up
2.2
Providing lightning as well as audio
visual facility
Proper facility of lightening and audio-
visual facility is done
2.3 Rental project equipment
Proper arrangement for the required
equipment’s are done
2.4 Parking facility Proper facility of parking is done
3.1 Organizing mini games
Minigames like lucky draw are
arranged
3.2 Stage set up Proper set up for the stage is done
3.3 Launching product The T-shirt is launched
3.4.1 Selection of menu
Proper menu is selected for the
participants
3.4.2 Preparation of food Food is prepared for the participants
3.4.3 Cleaning up
Proper cleaning up is done after the
event
3.4.4 Proper evaluation
Proper evaluation is required for
providing prizes to the team members.

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3.4.5 Project sign off Sign off the entire project
5. Responsible matrix
The responsibility matrix is provided below:
A- Accountable
R-Responsible
C-consulted
I-Informed
Task Project
manager
Event
manager
Business
consultant
Food
manager
Decorator Project
sponsor
Selection
of venue
C A, R I
Getting
approval
C I A, R
Identifica
tion of
audience
C I A, R
Providin
g invitation
C A, R
Decorati
ons for the
event
I C A, R

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Project
sponsorship
I C A, R
Proper
set up for
the event
I C A, R
Providin
g lightning
as well as
audio visual
facility
I C A, R
Rental
project
equipment
I C A, R
Parking
facility
I A, R C
Organizi
ng mini
games
I A, R C
Stage
set up
I C A, R
Launching
the product
I C A, R
Menu
selection
I A, R C
Food
preparation
I A, R C

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PROJECT MANAGEMENT
Project sign
off
C A, R
6. Cost estimation
Cost estimation is defined as an approximation of the cost that is related with
program, project as well as operation. It is found that cost estimate is considered as the
product of the cost estimating procedure (Aksenov et al. 2015). The main purpose of
forecasting the cost is to finish the project within the defined scope. It is identified that cost
estimation is divided into the following:
Top down approach: Top down approach generally starts with identification of
major aspects of the project. It generally needs history as well as knowledge about the pricing
of the project quite accurately (Tichavska and Tovar 2015).
Bottom up approach: In bottom up estimation, the project managers engage in
tallying their costs upwards, which generally initiate at the bottom and accounting for each of
the cost (Kayaci et al. 2014). It is considered as one of the basis method of estimation. This
process is generally utilized in estimating the project cost due to its accuracy.
It is found that bottom up estimation is mainly utilized in order to estimate the cost for
the project “Product launching event for new Uniqlo smart T-shirt in Orchard Central
Singapore”. This is because by utilizing bottom up estimation, the estimation of cost for the
project can be done accurately. As reining in costs as well as keeping to the estimated budget
is most important for the project and thus bottom up estimation is very much useful.
6.1 Cost table
The cost that is associated with each activities of the project is reflected with the help
of the WBS that is provided below:

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Figure 2: Cost table
(Source: Created by Author)
6.2 Time phased budget
03 June
2018
10 June
2018
17 June
2018
24 June
2018
01 July
2018
08 July
2018
$0.00
$2,000.00
$4,000.00
$6,000.00
$8,000.00
$10,000.00
$12,000.00
$14,000.00
$16,000.00
$18,000.00
$20,000.00
Time phase budget
Cumulative Cost

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Figure 3: Time-phase budget
(Source: Created by Author)
Disbursement table
Week Item Cost Cumulative
Week 1 Venue selection,
getting approval, and
targeting audience
$952.00 $952.00
Week 2 Providing
sponsorship,
invitation and
decoration
$592.00 $1544.00
Week 3 Event set up and
providing facility of
lightening and audio
visual facility
$4760.00 $6304.00
Week 4 Rental project
equipment and
parking facility
$1648.00 $7952.00
Week 5 Organizing mini
games, stage set up,
launching product
$4944.00 $12896.00
Week 6 Menu selection, food
preparation and
project sign off
$5312.00 $17920.00

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7. Critical success factors
The critical success factors of the project include:
Maintaining quality: If the organization focus on quality then the sales of the t-shirt
will increase which will be profitable for the organization?
Maintaining customer service: Due to proper customer service, the number of
customers will increase which will be helpful in enhancing revenue of the company.
8. Key leaning points
The key learning points include:
Proper management: Proper management is quite necessary for finishing the event
successfully.
Proper scheduling: Proper scheduling is needed in order to organize the event within
the expected time and budget.
Focus on quality: Focussing on quality will be one of the significant advantages for
targeting customers.

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References
Aksenov, V. V., Walter, A. V., Gordeyev, A. A., & Kosovets, A. V. (2015). Classification of
geokhod units and systems based on product cost analysis and estimation for a prototype
model production. In IOP Conference Series: Materials Science and Engineering (Vol. 91,
No. 1, p. 012088). IOP Publishing.
Fitzpatrick, B. J. (2016). Determining the Optimal Work Breakdown Structure for Defense
Acquisition Contracts. Air Force Institute of Technology WPAFB United States.
Heldman, K., 2018. PMP: project management professional exam study guide. John Wiley &
Sons.
Kayaci, F., Vempati, S., Donmez, I., Biyikli, N., & Uyar, T. (2014). Role of zinc interstitials
and oxygen vacancies of ZnO in photocatalysis: a bottom-up approach to control defect
density. Nanoscale, 6(17), 10224-10234.
Kerzner, H., & Kerzner, H. R. (2017). Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Kerzner, H., 2017. Project management metrics, KPIs, and dashboards: a guide to
measuring and monitoring project performance. John Wiley & Sons
Mir, F.A. and Pinnington, A.H., 2014. Exploring the value of project management: linking
project management performance and project success. International journal of project
management, 32(2), pp.202-217.
Tichavska, M., & Tovar, B. (2015). Port-city exhaust emission model: An application to
cruise and ferry operations in Las Palmas Port. Transportation Research Part A: Policy and
Practice, 78, 347-360.

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Uniqlo.com. (2018). About Uniqlo | UNIQLO. [online] Available at:
https://www.uniqlo.com/eu/en/company/ [Accessed 6 Jun. 2018].