Project Management for Uniqlo Smart T-shirt Launch in Orchard Central Singapore

Running head: PROJECT MANAGEMENT
Project- Product launching event for new Uniqlo smart T-shirt in Orchard Central Singapore
Name of the Student
Name of the University
Author’s Note

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PROJECT MANAGEMENT
Table of Contents
1. Introduction............................................................................................................................2
1.1 Company background......................................................................................................2
1.2 Project summary...............................................................................................................2
1.3 Key challenges of the chosen project...............................................................................2
2. Project scope statement..........................................................................................................3
2.1 Project objectives.............................................................................................................3
2.2 Deliverables......................................................................................................................3
2.3 Milestones........................................................................................................................3
2.4 Technical requirements....................................................................................................3
2.5 Limits and exclusions..................................................................................................4
2.6 Customer review..........................................................................................................4
3. Project priority.......................................................................................................................4
3.1 Matrix table......................................................................................................................5
3.2 Justification......................................................................................................................5
4. Work breakdown Structure....................................................................................................6
4.1 WBS diagram..............................................................................................................6
4.2 Details of work packages.............................................................................................7
5. Responsible matrix.................................................................................................................8
6. Cost estimation.................................................................................................................10
6.1 Cost table........................................................................................................................11
6.2 Time phased budget...................................................................................................12
7. Critical success factors.........................................................................................................13
8. Key leaning points................................................................................................................13
References................................................................................................................................15

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PROJECT MANAGEMENT
1. Introduction
1.1 Company background
UNIQLO is a clothing apparel organization that was originally founded in the year
1949 in Japan. Currently the organization is considered as one of the global brand with more
than 1000 stores all over the world (Uniqlo.com 2018). The main aim of the organization is
to focus on the quality and textiles. The company wants to launch its new product, which is a
t-shirt that automatically keep heat within a cold environment and then helps in releasing heat
in hot weather. The product will be launched in Orchard Central Singapore.
1.2 Project summary
The paper mainly focuses on launching a 1-day event in order to launch a t-shirt of
Uiqlo, which will be helpful in automatically keeping heat in cold environment, and generally
releases of heat in hot weather (Uniqlo.com 2018). It is found that the arrangement for the
event launch will be completed in 1 month by utilizing budget of around $17,920. The
launching of the product is quite helpful as it is providing customers an opportunity to
experience the new products.
1.3 Key challenges of the chosen project
The key challenges of the project include:
Challenges in marketing the launch: The Company can face lot of issues in
marketing the launch as it generally involves right platform for reaching the audience
(Kerzner 2017).
Challenges in brand messaging: The Company can face issues when launching a
new product due to the problem that is associated with brand messaging as well as product
positioning in the market.

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PROJECT MANAGEMENT
Challenges in targeting audience: It is identified that it is quite difficult to target the
right audience without proper research in the project (Heldman 2018).
2. Project scope statement
2.1 Project objectives
The objectives of the project include:
 To provide proper customer service while providing them the opportunity to
experience the products
 To provide opportunity of trying new products for getting customer feedback
 To make sure that public customers must join the event as possible
2.2 Deliverables
The deliverables of the project include:
 Selection of venue for the event which can easily accommodate 200 people
 Designing invitation cards for inviting managers
 Giving the facility of parking
 Launching the product
2.3 Milestones
The project milestones are provided in the table below:
Task Name Completion date
Milestone 1: Completion of project planning phase Mon 18-06-18
Milestone 2: Completion of execution phase Mon 02-07-18
Milestone 3: Completion of final phase Thu 12-07-18
2.4 Technical requirements
The technical requirements include: