Applied Corporate Strategy Evaluation Through SAF Test

MANAGEMENT 18 MANAGEMENT Applied Corporate Strategy Author Note: Introduction: 2 Question 1: External Analysis 2 PESTEL Analysis: 2 Porter’s Five Forces 5 Question 2: Internal Analysis 6 Resources and Capabilities: 6 Unique Capabilities Linking to Competitive Advantage through VRIO Framework. Question 1: External Analysis PESTEL Analysis: Political Factors: European Union (EU) represents one of the biggest export market of UK in terms of clothing and textile (Eckhardt and Poletti 2016).