Uniqueness Of Apples Iphone

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Added on 2020-01-21

Uniqueness Of Apples Iphone

Added on 2020-01-21

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MARKETING DESIGN ANDINNOVATION

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1The benefits and value derived by the clients or customers or recipients..............................1Uniqueness of its design elements–shape, color, design, imagination, relevance & Usefulness................................................................................................................................................4Its brand appeal in relation to competitors in contemporary markets....................................6Task 2 Self Reflection .....................................................................................................................9CONCLUSION .............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONMarketing design and innovations are very important business activities that help toachieve organization objectives. Market design is the rules through which the market participantsinteract with each other. It plays a significant role in promoting innovations, in the present age ofcompetition all the businesses are essentially require to create an effective market design andinnovations. Apple has made a great achievement by evolving from IPhone 4 to IPhone 6. Withthe evolution of new technologies and innovative ideas of the company they made a successfulposition in the minds of customers as well as in the market. Startlingly, iPhone 1 was presentedby Steve Jobs the phone had three functions in one: an iPod, a groundbreaking portable handset,and a web browser. Then came, iPhone 3G it was having a feature of 3G as in internetconnectivity. Further, the company brought iphone 4 with new feature of touch screen, face timeand a great camera quality with high resolution. Next in race came the Iphone 5 s its body wassleek and with IOS 8.4. The best innovation that took place till now was iphone 6 s. In thepresent report the iphone 6s is selected. The study shows the benefit and value derived by thecustomers, such as live wallpapers now people can set the live wallpapers as their photo.Because the live pictures and the moments can be save. They come up with the unique feature ofSIRI. That has also elaborated below. The uniqueness of Apple's iphone and the brand appeal inrelation to its competitors. The report will helps us in determining the benefits of the product forthe customers. Moreover, the study shows my learning outcomes. As the customers needinnovative product to enable and enhance the social status to assist in leading the comfortablelife. The product evolved dynamically from an ipod to Iphone 6s. The specification of Iphone 6sis defined as the marketing tool of Apple to build up the strong image in the market place.Iphone 6s has built up the strong brand name in order to deliver the best services to thecustomers through which strong image of the product can be created within the market place.TASK 1The benefits and value derived by the clients or customers or recipientsMaslow's Need Hierarchy1| P a g e

Figure 1 Maslow's Need HierarchyThe product selected is Iphone 6s. The customers get full satisfaction regarding theproduct as it is one of the leading brands in the world as the customer value is related to theproduct that is delivered to them is analyzed with the Maslow's Need Hierarchy to benefit thecustomers and add on value to the status that is describe.The core benefits and the value given to its customers are: The basic need in today’sword is having a phone so that one can get in touch with their loved ones iPhone 6 covers it.Next comes Safety structures of iPhone 6 is revised as an excellent facilities such as pass code, PINcode, device lock the phone contains the icloud facility which automatically take the past data.Further comes belonging needs, One of the most important benefit for the customers of iPhone 6is that it has provided improved camera features facilities with live photos so that the customerscan capture the memories and can later play and see it. Next in line is self-esteem need. For thisthe company fulfills the need by using its brand name. iPhone has become a style statement in itgives a bright light min the customer’s mind will purchasing it. Lastly, self-actualization needs asper the self-actualization need the innovative attributes and features are introduced like otherphone brands do not have this face time feature (Mootee, 2013). Therefore customers can takebetter quality of pictures and capture their special or memorable events through using suchproduct. 2| P a g e

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