Greeting Card Research and Recommendations

This assignment involves analyzing the results of quantitative and qualitative research related to greeting cards. The research explores various aspects such as the major importance of greeting cards, basic occasions for their use, and whether they are the best way to keep in touch with loved ones. Based on the findings, recommendations are provided to a project team, including suggestions to add customize greeting cards and create handmade greetings for different occasions.

Qualification Unit number and title
Unit 06: Managing
a
Successful
Business
Project
Learni
ng
Outco
me
Learning Outcome
Assessme
nt Criteria
In this assessment you will have the opportunity
to present evidence that shows you are able to:
Task
no.
Evidence
(Page no)
L O1
LO2
LO3
LO4
Learner declaration
I certify that the work submitted for this assignment my own and research sources are fully acknowledged.

Managing a Successful Business Project

P1.Devise project aims and objectives for a chosen project.
The aim of project is to design an online greeting cards in format available for Android an Apple
devices. The application will be available to the global market via Google Play and i Tunes. The
globalisation is the process of integration that connects people, capital, ideas, goods, services and
trade.
Conduct market research to identify the strengths, weaknesses, and opportunities for my
greeting cards business. Find a market for cards using, for example ,the Artist’s and Graphic
Designer’s Marketplace website. Use the resources provided by the Business website to structure
your company ,state and local taxes. Download a free template, use an example from a free
website or develop your own format. Include an executive summary, company description, card
designs you intend to produce, marketing analysis and financial data.
The objectives of the app development are:
1.Identifly and appointment a suitable and sufficient and cost effective It engineering company
which is offering and having previous experience.
2.Identifle Artist’s and Graphic Designer’s Marketplace website. The Greeting card association
provides additional resources for writers and artists, including tips ,events and publications.
3.Scoping the project-clearly define a detailed structure of different duties and responsibility,
management, final product date.
5.Conduct a qualitative and quantitative research.
P2. Produce a project management plan that covers aspects
of cost, scope, time,
quality, communication, risk and resources.
The scope of this projects is clear definition of deliverables.
Use skills in photography ,design, and inspirational writing to creating cards that attract new
customers.
The financing of the application US.
IT company United Kigdom.
1.Cross platform application so it can be available and compatible with Android and Apple device.
3.Graphic design of the application-colours, icons, down
4.Additional application details

-Organisational access-management report and to date information.
-Client access-recent project reports, meetings.
Scope of the project:
Organisational structure:
1.Project manager.
2.Project coordinator.
3.Operations manager.
4.Graphic designer
Resources Cost Time
App programmer 1500£ 2 month
Computers 1500£ 2 month
Project manager 10 000£ 2 month
Project coordinator 15 000£ 2 month
Operations manager 10 000£ 2 month
Employee representative 2500 £ 2 month
Meetings 500£ 2 weeks
Graphic designer 6000£ 2 month
Researcher 700£ 2 weeks
P3.Produce a work break-down structure a Gantt chart to
provide time frames and stages for competition.
Gantt chart will help us to see how the project tasks will be finished on the specific time.

Gantt Chart – It is the tool which utilised for management of project and Gantt chart
is the most popular as well as famous way showing events against time. On the left side of
the chart activities are listed whereas, right sides have their suitable time scale for finishing
work. In this, each activity are presented by bars where length of the bars shows their starting
date, duration as well as ending date of the activity. In simple term it can be said that, gantt
Chart reflect what has to be done and when it has to be. Now a days, it is utilise mainly for
tracking schedule of the project or any activity.

 Resources Start date Duration
 App
programmer 5.01.2019
Meetings 5.01.2019
 Project
coordinator 5.01.2019
 Operations
manager 5.01.2019
 Employee
representative 5.01.2019
 Researcher 25.01.2019
 Computers 25.01.2019
 Graphic
designer 25.01.2019

P4.Carry out small –scale research by applying qualitative and quantitative
research methods appropriate for meeting project aims and objectives.
What is a qualitative research method: Printing companies have a lot of experience in designing and
printing greeting card of all kinds. They can advise on a wide range of issues that may come up, such
as paper quality and what to include in the card.
What is a quantitative research method: The quantitative research methods is receive the cards are
like to think fondly of the company that sent it and might be more likely to be inclined to do business
with them over someone who never contacts them.
Methodology:
Aim of the research: The aim of the research for the project is greeting cards.
Rationale/justification: The important of the research is to discover if the customers will be
interested of buying greeting cards and how this will increase my potential success of the project.
Population:
1.Targeting a people who are interesting of greeting cards.
2.Targeting a people who are doing wedding or birthday cards.
3.Targeting both males and females.
Sample size: The amount of people which we managed to get for qualitative research are 3. The
amount of people for quantitative research are 30.
Ethics: The qualitative research and quantitative research were done and were debriefed about
the purposes of the research. The participants were informed that the interview and the survey will
be collected confidentially and securely .
Method: The quantitative research is a questionnaire data from which we are going to collect how
many percent are for buying the greeting cards and hoe many are not interested of buying the
greeting cards.

The qualitative research is going to be under interview form. We are going to interview 3 people
who wants to buy greeting cards.
Literature review:
Article: https://www.stealthsecrets.com/greeting-card-panel-review-a-legit-opportunity-to-make-
money-answering-surveys-or-a-scam/
1.What article is about? –The article is explaining why greeting cards is the best choice to someone
how love or marriage, or birthday.
2.Who wrote it?- The name of the web site is “Greeting cards”
3.How is relates to your research? The article is relates to the research, because it is giving us a
clear explanation of why should have a greeting cards.
4.Why information in article is important? The information in the article is important because the
buyers of the greeting cards are investing in their greeting cards and the article is giving them
clear answer why they will spend more time and money.
5.Can we trust this information?-Yes, we can trust the information in the article because the
“Greeting cards “company is a company which is also producing and selling a nice greeting cards.
Survey (Quantitative data):
1.Can you please tell us if you are interested of buying a greeting cards?
- Yes: 7
- No: 3
2. Gender?
- Male: 3
- Female: 5
- Other: 2
3. Age?
- 15- 25; 5
-26 -45: 3
- 46-60; 2

- 60+; 0
4.Would you like:
Qualitative (interview )- 3 questions
1. When do you like to purchase greeting cards?
2. On which occasion you give greeting cards to friends and family members?
3. do you like simple or customize greeting cards?
Quantitative (survey)- 10 questions:
1. Are you aware with the concept of greeting card
 Yes
 No
2. What are the different types of greeting cards
 Standard
 Photo
 Personalized
 Musical
3. Do you think greeting cards are given on special occasion
 Agree
 Disagree
4. Does greetings card help in expressing feeling towards others?
 Yes
 No
5.Does greeting card are available in different shape and size?
 Yes
 No
6. What is the major importance of greeting card?

 Conveys message
 Expressing emotions
 Building relationship
7. What are the basic occasion on which greetings card are preferred?
 Business meetings
 Birthday party
 Anniversary
8. Are greetings card best way to keep in touch with loved?
 Yes
 No
9. According to you opinion are handmade cards made attractive in expressing our
thoughts?
 Yes
 No
10. According to you greeting cards are the best method of sharing feelings with others?
 Yes
 No

P5.analyse research and data using appropriate tools and
techniques.
Quantitative (survey )analysis
Q1 Do you like greeting cards?
Theme 1: Aware with the concept of greeting card
Are you aware with the concept of greeting card Frequency
Yes 25
No 5
Interpretation – From the above graphical presentation it has been identified that out of 30 people
25 are aware about the concept of greeting cards. Whereas, remaining 5 don't have knowledge
about it.
Theme 2: Type of greeting card liked by you
Which type of greeting card liked by you Frequency
Standard 5
Photo 10
Personalized 10
25
5
Yes
No

Musical 5

Interpretation – From this graph it has been analysed that most of the people like personalized and
photo greeting cards as well as out of 30, 20 are in the favour of this. Whereas, remaining 10 like
standard and musical.
Theme 3: Greeting cards are given on special occasion
Do you think greeting cards are given on special
occasion
Frequency
Agree 5
Disagree 25
Interpretation – From the above graphical presentation it has been analysed that people like to give
greeting cards without occasion also because 25 people are in the favour of this out of 30.
Theme 4: Greetings card help in expressing feeling towards others
5
10 10
5
Standard
Photo
Personalized
Musical
5
25
Agree
Disagree

Does greetings card help in expressing
feeling towards others?
Frequency
Yes 25
No 5
Interpretation – From the above graphical diagram it has been identified that, out of 30
respondents 25 are in the favour that individual can express their feelings through greeting
cards.
Theme 5: Greeting card are available in different shape and size
Does greeting card are available in
different shape and size?
Frequency
Yes 25
No 5
25
5
Yes
No

Interpretation – As per the above graphical presentation it has been identified that
greeting cards are available in different shape and size. Out of 30 respondents 25 are in
the favour of this whereas, remaining are saying not it don't available in different shape
and size.
Theme 6: The major importance of greeting card
What is the major importance of greeting
card?
Frequency
Conveys message 10
Expressing emotions 10
Building relationship 10
Interpretation – From the respective graph it has been determine that greeting card use
for several things such as conveying message, expressing emotion and building
relationship.
25
5
Yes
No
10
10
10
Conveys message
Expressing emotions
Building relationship

Theme 7: The basic occasion on which greetings card are preferred
What are the basic occasion on which
greetings card are preferred?
Frequency
Business meetings 10
Birthday party 10
Anniversary 10
Interpretation – Greeting can be used for several purpose such as for inviting business meeting,
birthday parties or anniversary. There are several use of greeting cards.
Theme 8 Greetings card best way to keep in touch with loved
Are greetings card best way to keep in
touch with loved?
Frequency
Yes 5
No 25
10
10
10
Business meetings
Birthday party
Anniversary

Interpretation – From the above graphical presentation it has been analysed that no
greeting card is not best way of keeping in touch with loved one and out of 30 peoples 25
are in the favour of it.
5
25
Yes
No

Theme 9: Opinion are handmade cards made attractive in expressing our thoughts
According to you opinion are handmade cards
made attractive in expressing our thoughts?
Frequency
 Yes 20
 No 10
Interpretation- From the above graphical diagram it has been identified that, out of 30
respondents 20 are in favour to want attractive handmade cards.
Yes
No

Theme 10: Greeting cards are the best method of sharing feelings with others
According to you greeting cards are the best
method of sharing feelings with others?
Frequency
 Yes 20
 No 10
Interpretation- From the above graphical diagram it has been identified that, out of 30
respondents 20 are in the favour of this , that greetings cards are the best way to express their
feelings with others.
P6.Communicate appropriate recommendations because of
research and data analysis to draw valid and meaningful
conclusions.
1.What can you recommend to the project team based on the quantitative research results?
20
10
Yes
No

On the basis of quantitative research to greeting making company it has been recommended
that, respective association have to add some customize greeting cards in their offerings because
now a days people like to purchase such things which make feel special their friends and family
members.
2.What can you recommend to the project team based on the qualitative research?
On the basis of qualitative research it has been recommended that Greeting
company have to make every occasion greeting cards because mainly youngsters like to give
these to their family members as well as friends on every occasions. Along with this, they
can use handmade greeting also along with the printing.