Business and Business Environment. Introduction to different types and purposes of organisations

.11 Task 412 P5 Conduct internal and external analysis of specific organisations in orderto identify strengths and weaknesses .12 P6: Explain how strengths and weaknesses interrelate with external macro factors 14 M4: Apply appropriately SWOT/TOWS analysis and justify how they influence decision-making.15 D2. The topics are covers about different types of organisation and growth where including of better product and services supply where their vision, mission and business related legal structure and other information about related within stakeholder (

Hotel Industry:
Business and
Business
Environment.

Table of Contents
INTRODUCTION................................................................................................1
MAIN BODY......................................................................................................1
TASK 1.............................................................................................................1
P1. Explain different types and purposes of organisations: public, private
and voluntary sector. ..................................................................................1
M1. Analyse how the structure where size and scope of different
organisation link product and services. .....................................................5
Task 2..............................................................................................................5
P3. Explain relationship between different organisational functions and
how they link between organisation objectives and structure.....................5
M2. Analyse the advantages and disadvantages of interrelationship
between organisation functions impact can organisation structure............7
D1. Provide critical analysis complexities types of business........................8
Task 3..............................................................................................................9
P4. Positive and negative impact the macro environment has upon
business operation, supported by specific examples. ................................9
M3. Apply the appropriate Pestle analysation where it is appropriate
manner towards detailed analysis of macro environment in organisation.
...................................................................................................................11
Task 4............................................................................................................12
P5 Conduct internal and external analysis of specific organisations in
orderto identify strengths and weaknesses...............................................12
P6: Explain how strengths and weaknesses interrelate with external macro
factors........................................................................................................14
M4: Apply appropriately SWOT/TOWS analysis and justify how they
influence decision-making.........................................................................15
D2. Critically evaluate the impact about the both macro and micro where
factor that business objective decision making. ..................................16
CONCLUSION .................................................................................................17

REFERENCES.............................................................................................................................18

INTRODUCTION
The business Environment is a term about collection of all individual
external information entities and other factor where emphasis for under
control towards organisation. But to highlight for further emphasis in
profitability that helps to analyse for long term sustainability (Calabrese and
et. al., 2018). As source of business organisation operates in distinctive
environment where it not majorly prevail to exists towards any situation in
form of isolation. There is main objective of business environment is to
majorly objective for more earning profit and in hotel business they only
focuses on to better provide services an effective manner.
As per report, the organisation is undertaken about Christi Hotel which
is situated Deland they have highly developed where tourism related
industry. This is allows to competitive advantages for forming and it is having
significant where current position is leading brand in Deland. The topics are
covers about different types of organisation and growth where international
business where including of better product and services supply where their
vision, mission and business related legal structure and other information
about related within stakeholder (Cepel and et. al., 2019). There is critical
analysis where different business satisfaction where function that relates for
analyse the advantages and disadvantages as well as their impact structure
of organisation.
MAIN BODY
TASK 1.
P1. Explain different types and purposes of organisations: public, private and
voluntary sector.
In this section there are three main different types of organisation are
elaborated below:
Private Organisation: This is type of organisation where to having
comprise about partnership or individual towards person who is eligible to
1

better operates overall business operation as per their own systematic
compliance manner.
Purpose: The only aims or objective of private venture is to maximise
profitability and long term sustainability in competitive business
environment.
For Example: The Christi Hotel which Deland business hospitality
organisation in situated in Florida.
Legal Structure: The private company is having three main legal
structure are as follows:
 Sole proprietorship: This is simplest business form where it helps to
operates and handle operates business. There is not legal entity
where to arises for positive outcomes it simply refers towards personal
responsible for its debts.
 Partnership: It is form where two more person are formal
arrangement by two or more parties towards manage and highly
operates a business and share its profit (Hansen and et. al., 2018). In
particular, in partnership where it business all partners have liability.
Public organisation: On the basis of organisation is to provide the
public services which handle government where they enhance towards
deliver and facilities in goods and services along with advantages towards
society. The organisation support to generates in open market through
significant traits for better investors who tend to buys through effectively
measure outcomes in government holder.
Purpose: There is motive of public organisation is to generates public
services that includes and product and services that related towards product
and services which regulated optimise by government policies security
within health care facility.
For Example: National Health Services(NHS) is public trusted which
care system of United Kingdom.
2

Legal Structure: The Public Organisation is having two main legal
structure are elaborates in given below:
 Central Government: In this type of government that helps to control
the power over unitary for significant power at various level to
monitored.
 State Government: To this framework of government is regulates to
optimise activities on specific that share the political power to
influence to change policies for development (Krajnakova, Navickas,
and Kontautiene, 2018).
 Local Government: It is form towards public administration that
counted as in form of majority.
Voluntary Organisation: It is form for organisation where they have
common goal and it can be highlight towards agreement or volunteers.
Purpose: They have only motive contributes towards society and
influence to other companies where they are not profit oriented measures for
seeking better fulfilment social causes types activities.
For example: Oxfam is the form of trust foundation venture where
their role to reduce uncertainty or increase social awareness for further
development which bring development towards society.
Legal Structure: In voluntary organisation is having two more
necessary structure are:
 Unincorporated Associations: In this type of voluntary are in well
that favoured through new vision and smaller group less capitalisation
(Martins and Nienaber, 2018). It involves many people for their
objectives who are not entitled towards profit earning.
 Trust: This is structured as traditional way towards public
organisation for charity purposes towards operates that regulates for
more controlled by them.
P2. Illustrate the size and scope of different forms of organisation.
3

In size and scope within regulation that specific regulation specific
about in perspective of manpower, resources, revenue and current
capitalisation that enhance to generates more productivity through three
types of organisation that are given below:
Basic Private
Organisation
Public
Organisation
Voluntary
Organisation
Size The private
companies is having
the wider part for
where many other
form of business
venture are optimised
such as small,
medium and
voluntary organisation
determines aims
gaols towards
indicates the
sustainability.
The Size is highlight
of public company
towards having less
where specific
government is
regulates and
highlight towards
operates
By having various
trusties that
institutions which
is lesser size
where
organisation
where it regulates
through other
form of working
institution.
Scope The scope where it
more t get optimised
is organising is having
employees are having
500 workforce.
Similarly Christi Hotel
is having more than
800-900 manpower
who are deliberate
through provide
services in overall
In public
organisation where
it having less
limited scope within
150-250 employees.
Thus, in public
venture there is
always towards
limited through
better regulates in
government
For voluntary
where
organisation that
enables for
having scope is to
having better
presence of social
development to
maintain high
structure in
society point of
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branches. policies. view (Mbaye. and
Gueye, 2018).
They are mainly
determines on to
establishing for
better
development in
environment.
M1. Analyse how the structure where size and scope of different organisation
link product and services.
The structure for matter within in size and scope where different
organisation where link between product and services as there are high and
various range of company in private, public and voluntary. In which product
and services are linked through with their revenue and high capitalisation
that majorly highlight about how they perform in competitive business
environment (Nikitina and Lapiņa, 2019). For assuming examples towards
where organisations are hospitality industry base where they having main
focuses on service industry. There is public and voluntary organisation is
having their product and services that public business is limited range to
effectively to approach towards that get to attain high competitive
advantages where voluntary are having only to provide better service
related product is development towards society.
Task 2.
P3. Explain relationship between different organisational functions and how
they link between organisation objectives and structure.
As in organisation there is different department such as organisation
structure is helps to provides overall specific business structure that allows
5

different objectives within distinct activities on product for project as well as
in order to accomplish towards goals for an organisation. These activities can
include rules, roles and responsibilities. For perspective of Syngenta AG
company to having better determines where information related with work
between level of within company.
For example: In centralised structure which is able to undertaking
decision making power is distributed among various among various level of
organisation. Organisation structure is helps to increase within an
organisation that attain high positive outcomes. A successful organisational
structure comprises for each employee's job satisfaction as well as individual
person can meet objectives attain objectives. This structuring provides a
company within visual representation of how it shaped and how it can best
move forwards in achieving goals (Syazali and et. al, 2019). Organisational
structure is pyramid where the most powerful members or the organisation
sit at top or higher authorities who is reliable to undertaking decision for
attaining overall decision to implement action in positive outcomes. For
consider Christi Hotel to explain about organisation structure in describes:
 Functional structure: The organisation is having common structure
are implemented for operation management. This is also refers to as
referred bureaucratic organisation structure and partition between
6
Illustration 1: Organsation structure for Syngenta AG, 2020
Source: https://www.pinterest.co.uk/pin/375980268873558550/

company is having specialised towards implement for its work force
that helps to attain business related structure to implement as
functional manner.
 Divisional Structure: This is second type where common type for
large companies towards business units where it called for divisional
or multinational structure a company for assort that product base to
better operates from subsidiaries factor (Čepel, M. and et.al., 2018).
Example within company that appears that itself for business for
operates its owns company with its own managers.
 Flatarchy structure: it is structure where is third for used in among
many start-up that requires to having command for its employees that
autonomy that leads by single one.
 Matrix Structure: As per this is final stage that highlight matrix
structure. It is also for most confusion term and least assorted. This
structure employees across different superiors, division or department
that enables for employees working matrix company. For example ,
may have duties to regulates customer and services in positive
outcomes.
Evaluation:
In above situation where organisation structure is highlight about to
get activate that get to mentioned that allows towards gain competitive
advantages in which it allows for Christi Hotel that tends to get active in
accomplish outcomes by following one of important organisation structure
where they mainly assort Divisional Structure of organisation that
comprises leadership skills to effectively assort that makes for undertaking
that allows to attain product and services for Christi hotel where they fully
depend on their services deliverables in right amount. These service quality
is improves through influence that attain high competitive advantages.
7

M2. Analyse the advantages and disadvantages of interrelationship between
organisation functions impact can organisation structure.
Advantages and Disadvantage of Divisional Structure:
Advantages:
 According to implement of divisional structure is emphasis to
implement in each of allows about better accountability in Christi Hotel
that allows to successful creates and design the profit and losses
(Deasy and et.al., 2016). Losses is bearing that can shut down but also
more investment is made more profit earning division.
 This can also promote for team work coordinate to single manpower is
working where people for interact within each other. Through
approaching better motivation that allows more communication
effectiveness where the role of motivation can play and important role
in Christi Hotel where employee productivity increased in systematic
way.
Disadvantages:
 There is same divisional where smaller type of organisation. They
mainly produce to get organisation which may produce towards
variety about better goods and products (Halbert and Ingulli, 2020) .
But in case of Christi Hotel it creates high measure increasing of cost
can decrease less customer interaction that can increase further
implication in effective manner.
D1. Provide critical analysis complexities types of business.
As in Christi Hotel, there are several department that are praises about
to get interacted within as interrelate departments. For perspective of
hospitality in hotel they have house keeping, food and beverages, food
production, front office are these major working department that allows
relationship between human resources, finance department and oepration
department to coordinate overall activities with all Christi Hotel departments
as they all are interconnect within each other that commence to evaluate
8

objective as per regulation. For example, marketing department of Christi
Hotel helps to generates more business attainment as well as it is have
working within front office, human resource, food and beverages or food
production in effective manner.
Task 3.
P4. Positive and negative impact the macro environment has upon business
operation, supported by specific examples.
An External environment is set of situation or factor which is connected
to provides overall information related with regarding business environment.
It creates to make effect positive effect for analysing challenges as well as
opportunities for attaining as per positive towards control the dimensions
such as society and other business segmentation allows political to legal
aspect highlight that creates an impact on business regulation.
By using Pestle Analysis is helps to understanding to investigate optimised to
external environment which tools that assort to identify the macro
environment scanning opportunities and challenges (Hamilton and Webster.,
2018). There is highlight for detailed assessment about Pestle in favour of
Christi Hotel as per following: Political: It is factor that allows to understand and forms rules and
regulation that relates within corporate governance which is tend to
implement in companies. As Christi Hotel that enables to get establish
in United Kingdom where the political stability is effective that enables
to get competitive advantages. In perspective of Christi Hotel base
organisation through which is policies are well structured designed
term of fiscal policy, taxation, trade tariffs etc. But there is some
challenges or uncertainty factor that exists in United Kingdom. The
Brexit market is one of European Union to trade for attain better
succeed where it better affect in Christi Hotel for long term aspect. Economical: As per this factor it mainly discuss about on specific
country economic country condition where directly influence towards
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having company where long term effect. This is having effect towards
through inflation, recession and economic downfall can attain high
implication that can need to survive for Christi Hotel in competitive
hotel industry that having long term effect. This is most influence that
allows high efficiency that attain high positive and negative outcomes
generates. Social: It is mainly focuses on measure that social environment that
competitive market of nation. There is different trends that mainly
involves in United kingdom where there is high trend of culture that
effectively approach towards preference as it could to gain high
competitive advantages and Christi Hotel can easily approach
audience through demographic segmentation in context of age, gender
and caste way to better highlight productivity (Islam and Mamun,
2017). In situation of Christi Hotel, they mainly determines on premium
services so people are targeted as per their affordable incomes basis. Technological: This is mainly comprise to effectively that able to
might affect get better operation industry and market to favourable
manner. As it get to attain high competitive advantages that allows to
get benefits for Christi Hotel studies market progression. There is
benefits for the Christi Hotel where it perspective towards
technological factor which emphasis that advanced towards available
in business competitive market. Environment: In this factor where it emphasis about influences that
determines to surrounds environment. For perspective of United
kingdom the environment factor is very supportive and beneficial
where company like service background Christi Hotel where they attain
comprise Corporate Social Responsibility in United Kingdom
environment market that involves low capability. There is proper
sustainability of United Kingdom.
 Legal: This factor is involves both influences that external and internal
where it more some certain laws that affects in business environment
10

which enables to country certain policies which is helps certain to
develop in terms of getting helps to maintain. The legal structure of
United Kingdom is very systematically that tends to design where
employment laws that proper guidelines that attain positive outcomes.
In perspective of that raise where their capitalism on basis for new
laws that helps to change overall that get implement rules and
regulation in effective manner.
M3. Apply the appropriate Pestle analysation where it is appropriate manner
towards detailed analysis of macro environment in organisation.
In this factor is majorly allows about to influence that explain about
overall external opportunities and challenges that arises that recommend to
get optimise for more influence for attain positive as well as negative
outcomes. By highlighting about positive for Christi Hotel is Social and
Technological where they can assort for target customers as much they can
and approach high trend of deliver customer that optional to increase more
benefits to get increase competitive advantages in positive manner (Ivanov
and Magnini, V.P. Eds., 2016) . Thus, in overall pestle analysation is allows to
get more information is delivered that attain to provide in positive and
negative that more allows to get effective that enhance to get interact for
allowing more political, economical as well as other factors are plays an
important to allows more benefits as well as circumstances to get business
succeed.
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Task 4
P5 Conduct internal and external analysis of specific organisations in orderto
identify strengths and weaknesses.
Hotels are the most important service which affect the tourism of a
particular country (Achinas and et.al., 2019). This is a SWOT Analysis of
Christi Hotels which is an analysis of internal and external factor which tells
about the company investment towards achieving it's goals and objectives.
Strengths and Weaknesses are the internal factors and Opportunities &
Threats are the external factors.
SWOT Analysis of Christi Hotels
Strengths:
This is a very first step while doing the SWOT Analysis of any
organisation to identify the strengths of the organisation. Christi Hotels is
located in the country of Deland which has a developed economy. Let's the
see the strengths of Christi Hotels:
 As per the competition. Christi has a competitive advantage of high
competitive pricing strategy.
 No Frills accommodation at a reasonable price which pulls lots of
tourists.
 Easily Noticeable by tourists as Christi has targetted the spots like
airports, city centre, etc. which makes it more preferable than others
as it reduces the transport cost of the tourists.
 Christi focuses on the quality of employees than the quantity of
employees.
 On time investment in the technology which has helped them in
increasing the number of customers.
Weaknesses:
Here comes the next i.e. the weaknesses. Every company has some
weakness that they need to improve on (Khajeheian., Friedrichsen and
Mödinger., 2018) . Some of the weaknesses are:
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 Christi doesn't provide extra facilities like bars, restaurants, etc.
 The hotel needs to be unique and innovative with it's every outlet
which will makes it more creative and preferable.
Opportunities:
Now it's time to study the external factors of Christi Hotels. The
company desires to expand it's chain of hotels in UK. For that it needs to
take care of the laws and policies followed in the UK.
Threats:
Threats are something that can affect the overall growth and
performance of any organisation. Christi group of hotels wants to expand
itself in the UK for that it needs to study the competition. It's biggest
competitor is Courtyard by Marriott which is the best hotel of UK.
SWOT Analysis of Marriott:
Strengths:
There are some strengths of Marriott International:
 Marriott way: The main strength of this hotel is the way they present
themselves in front of their customers. The code of conduct followed in
Marriott is designed to by the top management and should be followed
by each and every employee in the organisation.
 Presence across the world: Marriott international is present in 122
countries around the globe.
 Innovation is the priority: Marriott’s functional philosophy pays
huge attention on Innovation which is specified in procedures and
systems which enables them to ensure creativity.
Weakness:
Some of the weaknesses of Marriott International:
 Excessive focus on expansion: Marriott focuses on aggressive
expansion which makes it impossible to maintain standards and quality
of service.
 Marriott controversies: Image of Marriott is full of continuous
controversies.
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 Overemphasis on service standardisation: Marriott pays over attention
on the rules and regulations which makes the employees less
motivated and concentrated.
Opportunities:
 Increased global travel: The number of people travelling in the last
decade both work and pleasure has increased drastically.
 Focus on Personalization: Today, every customer wants private
attention for which they pay extra (Sarsby., 2016). Following this way,
hotels could definitely charge an extra premium.
Threats:
 Competition: Competition is the biggest threat an organisation can
have. Marriott faces a lot of competition like the hotels like Hilton, etc.
 Recession: The global economic recession has affected hotel industry
adversely.
P6: Explain how strengths and weaknesses interrelate with external macro
factors.
This segment of this report focuses on the external macro environment
with the strengths and weaknesses as per Christi Hotels perspective:
 Political: This factors shows the government intervention in the day to
day working of the organisation.
◦ Strengths: In UK, political scenario is very much stable. Also, the
policies of UK generates positive outcome.
◦ Weaknesses: Due to brexit, market and changes in policies creates
a liability to change the norms of the organisation.
 Economical:
◦ Strength: The VAT rate of UK has reduced from 20% to 19%. This
will help in reducing the prices.
◦ Weakness: The rate of inflation actually increased in UK in 2020.
 Social:
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◦ Strengths: Different of culture and trends are followed in UK this will
help Christi Hotels to identify the type of culture easily.
◦ Weakness: There are different kinds of top hotels which follow
different trends which might create competition for Christi Hotel.
 Technological Factors:
◦ Strengths: Artificial Intelligence has a growing and developing
market in the UK. Christi Hotels can use AI technology for providing
services like cleaning, serving, etc.
◦ Weakness: Cost of AI might be out of the charts.
 Legal Factors:
◦ Strengths: The United Kingdom has an effective nature of abidance
that enhance the different laws and growth.
◦ Weaknesses: The law can distract the organisation from functioning
with full energy,
 Environmental Factors:
◦ Strengths: The climate of UK attracts many tourists especially at the
time of summer, this will ensure huge profits for Christi Hotels
◦ Weaknesses: The climate of UK is very challenging. Sometimes UK
faces bad weather conditions.
M4: Apply appropriately SWOT/TOWS analysis and justify how they influence
decision-making.
Every company needs to do a self SWOT Analysis before making plans
and taking decisions. This SWOT analysis helps the company identify the
capacity of the company and the flaws that the organisation needs to work
on. SWOT Analysis helps the company to focus on the internal(Strengths and
Weaknesses) and External(Opportunities and Threats) factors that might
affect the organisation. SWOT Analysis of Christi Hotels is a useful tool for
brainstorming and Strategic planning. In simple words, SWOT Analysis helps
an organisation like Christi Hotels to make better decisions and strategies.
15

D2. Critically evaluate the impact about the both macro and micro where
factor that business objective decision making.
In above both scenario where it get to attain macro and micro
environment analysis that have most important which get to understand that
Pestle analysis from macro is provide information as per positive and
negative implication where political to legal perspective arises development
for Christi Hotel (Prajogo, 2016). This more focuses on opportunities like
government regulation, taxation, inflation, demographic factor as well as
more generating that get to attain high value of complexities that helps to
business get succeed in effective manner. Swot Analysation is refers as well
as support for internal and external benefits which increase capabilities to
sustain in competitive business environment.
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CONCLUSION
From above business environment where it has come for overall
conclude by describes the three main types or organisation where along to
having objective where legal structure is describe through represent about
scope of private, public and Voluntary organisation. In further explaintion
about having different function exists in organisation that structure their tow
divisional as well as Matrix structure. For external environment assessment
there is utilise of Pestle analysis which define about two companies in hotel
industry related which tends to easily defines in effective manner. Apart from
it, in last mapping of swot analysis which derives the internal and external
capabilities towards company perspective as well as highlight the same in
macro business environment.
17

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