This assignment details various research papers and articles related to business environment and management, covering topics like transforming legacy IT infrastructures into on-demand operating environments, business ethics in China's economic development, and the importance of business intelligence in enterprise computing environments.
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UNIT 1 BUSINESS & BUSINESS ENVIRONMENT
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Table of Contents INTRODUCTION...........................................................................................................................3 TASK 1............................................................................................................................................4 P1 Various types, size and scope of organisations.....................................................................4 P2. Size and Scope of a range of different types of organisations chosen for the purpose........6 TASK 2............................................................................................................................................9 P3Relationshipbetweendifferentorganizationalfunctionsandhowtheylinkto organizational objectives and structure chosen for the purpose..................................................9 TASK 3..........................................................................................................................................10 P4 Positive and negative impacts of macro environment upon business operations................10 TASK 4..........................................................................................................................................12 P5 Internal and external analysis with strength and weakness, SWOT /TOWS analysis.........12 This has been observed especially in the developed markets of North America, Europe and is growing in Asia. According to the Frost & Sullivan research Microlease is far the largest market for rental and leasing services for electronic test equipment with a revenue share of 25%..........................................................................................................................................13 6 Inter-relation of strengths and weakness with external macro factors...................................14 CONCLUSION..............................................................................................................................15 REFERENCES.............................................................................................................................16
INTRODUCTION The functions of the business within a whole gambit of number of micro macro factors and have top negotiate its way through it. The success and sustainability of business depends on how efficiently it interacts with environment. Business environment is a combination of various internal factors like management, men, machinery etc.and external factors comprising socio, economic and other factors. In today's combative business environment there is immense competition in market adding on to it today customer has also become intelligent which leads to frequent change in their aspirations and expectations (Asif, Garvare and Ahmad, 2011). Thus, a firm to attain profitability, growth and large market share is required to cater the needs of its consumersbyanalysingprevailingopportunities,rival’stactics,consumerstastesand preferences so as to make relevant changes in its present products or services or to introduce a new product. This project discusses about Sainsbury's which is a multinational public retail company. It is the second largest supermarket retail dealing in groceries and general commodities. Microlease is a private limited form providing total solutions for electronic test equipment’s to help users deploy equipment’s in most cost-effective manner. Oxfam is a charitable voluntary organisation working with the objective of eradicating global poverty. This assignment will discuss about different types, size and scope of firms along with explaining interrelation of its various functions and how they link to organisation's structure (Bhaduri and Ha-Brookshire, 2011).
Further, it will explain both positive and negative impact of macro environment on the working of firm's operations. Moreover, it will relationship of company's strength and weaknesses with its external factors. TASK 1 P1 Various types, size and scope of organisations Organisation irrespective of their type proves to be a major source of employment and economic development of a nation. A firm during its origin requires to take decision related to its sole purpose for conducting business that further shapes its vision, mission and objectives. Firms are basically segregated on basis of them for profit or not for profit perspective. Mentioned below are the three main sectors public, private and voluntary in which most firms are divided: Public Sector:Public limited company are those where in firm has sold a proportion of its shares to general public for the purpose of fund generation. Public companies conducts its business operation on the basis of guideline, policies and legislations laid down by government who controls its functioning for providing products and services as per demand and needs of general public at affordable prices regardless of income or wealth generation. Public companies are one of the major source of employment generations as they require large workforce to carry out and manage its operations (Cavusgil and et. al., 2014). For instance, Sainsbury's Ltd. is second largest supermarket chain across the globe. It main products includes groceries, dairy products, fresh food and others at affordable prices and high quality. Purpose:Public limited firms conduct their business with main objectives of contributing in the economic growth and improving standard of living of the people of a country. These firms follow a holistic approach for providing benefits to citizens by giving them employment opportunities, to provide them with basic necessities of life at reasonable prices and many such other social benefits. Private Sector:These Private firms forms that portion of economy wherein goods and services are manufactured and provided to customers as per their requirements for generating higher profits. These companies are self-owned and are managed by individual(s) without any government interference. They however conduct their business activities as per guidelines
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incorporated by government and have a well-defined structure, vision and mission statements and objectives. For example, Microlease limited is a private brand that sells, purchase, finance, rents and lease test equipment’s across the world (Chetwood and et. al, 2014). It products ranges from radio frequency spectrum, mobile communication equipment’s, signal generators and other products at reasonable prices. Voluntary Sector: Voluntaryorganizations are the firms created by a group of people who shares same interests and motives of contributing and benefiting society somehow. These firms work towards redressing major social issues and enhancing the life of its members. Voluntary firms are characterized by its not profit objectives and requires no legal forms to carry out its activities. The main source of funds of these organizations is its members only who contribute for company's expenses apart from that other sources includes donations, charity, government aids and subsidies (Crane and Matten, 2013). One such organisation is Oxfam International, which is a charitable firm founded in 1942 with its headquarters at Oxford, England. It is one of the world's leading firm in providing emergency relief services and undertaking long term development programs for providing assistance to vulnerable committee. Purpose:Major areas of its working includes disaster relief, poverty eradication, advocacy, policy research and pro migration. Legal structure of the sector Private sector: - It is basically of two types: - Sole proprietorship:-Sole proprietorship is a firm that is owned and run by one person who has direct control over all activities of business. The sole proprietor is accountable to formulate and manage all process, policies receives all profits and is responsible for all debts and losses. For example Graham Harvey & company is a sole proprietorship has a wide range of tax services and accounting at very affordable price and also the initial consultation isalwaysfree. Partnership:- It is an union or joint venture of two or more persons who agrees to sign a partnership deed defining their profit sharing and capital ratios . For example, Uber with Spotify can sync the spotify accounts of the Uber and also select the playlist and have the music which has been already playing when customers open the door of the car.(Gharajedaghi, 2011). Public sector:- Mentioned below are government bodies covered under this. For example, NHS is an executive of the non-departmentalof the public body which has the department of health
care which provides the free facility to the public and it also oversees the planing, delivery and budget. Central government:- Central government is responsible for administrating and regulating business operations of both state and local government. For example,State government: - Enterprises under state interference are subject to follow all laws and regulations that are implemented by government. Local government: -Local government in general deals in providing goods and services that benefits citizens in addition to undertaking activities for social welfare of people. P2. Size and Scope of a range of different types of organisations chosen for the purpose The basic criteria of segmenting organizations are on basis of no of employees required to handle its operations, scope of a firm that in general are segregated on basis of number of people required to carry out and manage its operations, its scope which is ascertained to be depicting size of firm and also various geographical locations where company is conducting its operations along with its mission and vision. Size and scope of Sainsbury's, Microlease and Oxfam International are mentioned below: - Sainsbury's:Sainsbury's is the third largest food retailers in UK. It a well-known brand that deals in groceries and other expanded range of general merchandise. Sainsbury's is known for offering quality products at fair prices(Gilboy, 2016). Founded in 1869 by John James Sainsburys with a shop in London the company become the largest retailer of groceries in 1922 , was early adopter of self-service retailing in the UK. The holding Company , Sainsbury is split into three divisions: Sainsbury’s LTD, Sainsbury’s Bank, Sainsbury’s Argos. Over the years the company continued to refine its product offering and maintain its leadership in terms of shop design, convenience and cleanliness. Also the company had fluctuation on the share market and he place as the largest retailer it’s been taken by Tesco but not for long time. Sainsbury has recovered from financial issues and in 2010 had won a multimillion-pound deal with Organising Committee of the Olympic and Paralympic Games. Under the deal Sainsburys become involved in high-profile events. Size:Sainsbury's is the largest retailer of commodities across UK.It offers a variety of food and non-food items at reasonable amount to its consumers. The firm has around 872 stores
offering around 30,000 products to around 19 million consumers. It has team of 150,000 employees that manages its operations in UK, Scotland, Ireland, Belfast, US. Scope:Sainsbury's captures 16% market share in US. Apart from offering a wide range of 30,000 products ranging from groceries, dairy products to non-food items Sainsbury's also deals in financial and property sectors. Other areas of operations includes Sainsbury’s Fuel, cafe, poultry farms, banks and energy. With digitalization era, Sainsbury's has effectively make its online presence by launching online shopping portal “Sainsbury's Online” where in customers can choose and place order through their phones(Kian Chong, Shafaghi and Leing Tan, 2011). For example:-organisation has several departments and organisational complexity is multiple entitles for differentiating the organisation among themselves. It also refers to the number of resources which involves the division, projects and teams. It also shown the structure of the organisation and also the system which has huge complexity in the Sainsbury. Vision:“Migros – a better life everyday”. “Quality perfect, prices lower” Mission: “Our mission is to be the consumer's first choice for food, delivering products of outstanding quality and great service at a competitive cost through working faster, simpler, and together” Microlease:Microlease is a public limited firm that provides total solutions for test equipment’s. It deals in purchase, sell, lease, rental of test equipment’s to its clients comprising state-of-the-art warehouse, logistics systems and laboratories. Microlease has 40 years experience on the market as a provider for electronic TestEquipment and become the expert in TestEquipment management and have evolved into a global organisation with offices across Europe, the US and Asia, supplying equipment to all the major names in the industry. The Microlease group includes both Microlease and Livingston and means strong technical expertise and understanding of industries such as Aerospac and defence, automotive and transport, contract manufacturing, semiconductor and components, telecommunications, and general electronics. Also the company build strong relationships with all the major Test Equipment manufacturers to
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offer equipment in innovative ways. Their customers are leaders in a vast assortment of industries and both wireless technology and wired systems work because of them. Network function, satellites transmit, loud speakers boom, circuit boards hum, and computers for every application work only because of the customers they have. Size:Microlease has a team of around 350 specialists that strives to provides advice and solutions to its customers expanded in around 150 countries. It offers around 8000 products and has a net worth of around £485 million. The company has operations and state-of-the-art warehouses, laboratories and logistics systems in Europe, the America, and Asia. Scope:Microlease is the largest multinational brand offering top test equipment brands with its objective of providing right customised equipment’s, finance solutions and services for each customer at affordable price. Strong relationships with all the major brands and constant investments in product and service innovation. Vision:"Integrity - Continual improvement - Inclusivity” Mission:“Our Mission is to put the "brains" (software) behind all those "eyes" (cameras) that surround us.” for example:- it is important to have the simplification of the imperative business for the small sizes of the companies such as Microlease where it is critically growing for the small and mid size of the business. Competing with the global marketplace which brings the complexity for the organisation. Oxfam International:It is a global organization that was establishes in 1942 with association of 20 independent charitable firms. It works towards reducing poverty and injustice faced by people around the globe(Li, and et. al., 2011).They are becoming a world leader in delivery of emergency relief. Oxfam is now an International Confederation of 19 organizations working together with partners and local communities in more than 90 Countries. They are based in Australia, Belgium, Brazil, Canada, Denmark, France, Germany, Great Britain, Hong Kong, Ireland, India, Italy. Mexico, The Netherlands, New Zealand, Quebec, South Africa, Spain and the United States.
acquiring test equipment, optimise its use and maximise return at end of life without stretching capital expenditure, and include rental, leasing, sale of new and used equipment and buy-back as well as full asset management. Microlease currently provides equipment from leading manufacturers, including Anritsu, Keithley, Keysight Technologies, Rohde & Schwarz, Tektronix and Viavi.(Frost&Sullivan – 2017).Thus, in order to maintain the lead and to provide most innovative and customized products as per consumers’ needs firm has to maintain coordination among all its divisions so that work efficiency could be maintained as people work in one direction without any role or responsibilities conflicts towards achieving firm's aim of providing quality products at reasonable cost(Meiners, Ringleb and Edwards, 2014). Interrelation of various departments of Microlease is mentioned below: Research and development:R&D department plays significant part in success of Microlease s it provides detailed information about needs and requirements of its clients so that it can provide the best solutions for electronic test equipment by either making changes in the present products or by proving an entire new product customize as per its client’s specifications. R&D functions in close association with finance unit which sanctioned funds that are requisite for carry out market research. The interrelationship between marketing and research and development department both the departments truly focuses on the understanding and also the acting of the customers needs. From the interrelation of both the departments it makes much easier the task and work of the organization and the result which it get is more productive. R&D department conduct research on the development of the departments where it identifies the needs and demands of the customers. On the other hand from research it fulfills the needs of the customers through marketing where all the strategy of selling the products has been applied such as advertising, benefits etc. Human resource department:HR department of Microlease carry out various activities related to hiring, managing its employees along with designing various compensation and benefits, training and development programs and works towards maintaining cordial relations with its workforce in order to motivate them to be competitive by enhancing their skills and proficiency and work with best of their capabilities to complete their assigned tasks. HR unit assists other departments like marketing unit by providing them with professionals having right capabilities so that they can assist clients in managing their queries, understanding their requirement and providing them with viable solutions for it. Sales management always needs to
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ensure the goods in the terms with the human resources with the professional employees with the same company. It also fostering the relationships and also the collaboration is necessary. Both the sales and HR department correlate with each other because sales department has to communicate for what exactly looking for taking and giving the HR department. Its responsibility of the HR department that hire the better salesperson for the sales department. It has over deciding the types of the salesperson for better experience candidates. (Sekaran and Bougie, 2016). TASK 3 P4Positive and negative impacts of macro environment upon business operations. Business firms like Microlease that operates its activities in global market are subject to impacted with various external environment factors that can affects its profitability and sales volumes. As macro environment is beyond the control of any business Microlease is required to be proactive in planning out strategies and plans by scanning market dynamics in order to successfully avoid or deal with market threats or uncertainties.
Mentioned below is company's PESTEL analysis to forecast positive or negative impact on its business activities. PESTLE Analysis DescriptionPositive effectsNegative impact PoliticalThese factors include all the policies,legislations incorporated by government of a particular nation Microlease is a multinational company is subjecttovariouspolitical issueslikelabourlaws,tax policy,politicalstabilityand other that are greatly impacts it sustainability(Tayur, GaneshanandMagazine, 2012). Microleasecarefully analysevariouslaws relatedtoconducting businessoperations andemployeesof particularlynationto avoid any legal issues thatcanhamperits business Microleaseissubject toexperienceheavy lossincasefirms becomeinefficientin handling any changes occurringinpresent politicalscenario,tax or labour laws etc. EconomicalIt includes factors like wages, growthrate,economic, conditionssalaries,etc. prevailing in specific country. Firm in order to maintain its profitability and growth need to closely watch over inflation, foreign exchange rates so that itcanmanageitsfunds accordingly. Microlease can expand itsmarketshareby providing best quality productstopotential clientsataffordable pricetoearnprofits and maximise its sales. In case specific nation isexperiencing inflation,phase purchasingpowerof consumers will be low pertaininglossto Microlease. SocialIt refers to responsibility of a firmtofulfilitscorporate social responsibility in order to buildpositivebrandimage Providingquality equipment’s with ISO quality standards with reasonablepricehelp IncaseMicrolease failstoprovide standardisedproducts, it will lose its market
Microlease is providing quality testequipment’swithISO 55000 standards to its clients at reasonable prices firm to build trust and positivebrandimage amongitsclients which help Microlease toretainpresent customersandattract potential ones. share. TechnologicalItformsoneofthemajor component in improving and increasing the profitability and gain market share by getting an edge over business rivals. Microleaseinrelationto changingtechnologyhas adopted the latest techniques which has led to increase in its utilizing its giving resource by <30% to 70%. Microleasehave successfullyutilized thelatesttechnology to cater the needs of itscustomerswhich has helped the firm to increaseitsclientele and market share. Withadvance technology firm might experience loss due to incapabilityand inefficiencyofits employees to cope up with new technology. Legal factorFromthelawsandpolicies whichisdirectlyimpactthe wayofdoingbusinessand taking the decisions with full power. positive impact of the legalfactorsis sometimes the policies and laws are under the benefitsofthe organisation Negative impact of the legalfactorsisfrom thenewlawsand policies it affects the wholeorganisation working environment Environmental factors Itmeansthefactorswhich operate the business and also analyse the needs in depth and all the implication from having it Thepositiveimpacts oftheenvironmental factorisfrom consideringthis factorsorganisation makes the eco friendly The negative impact oftheenviornmental factors is from making the products which is harmfulforthe environmentand
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productswhichis usefulforboththe customersand organisation because it retains customers. affectsthe environmental factor. TASK 4 P5 Internal and external analysis with strength and weakness, SWOT /TOWS analysis A SWOT analysis is a high-level strategic planning model that helps organizations identify where they are doing well where they can improve, both from an internal and external perspective. It is an acronym for “Strenghts,Weaknesses,Opportunities andThreats. Bellow i am going to present a SWOT analysis for Microlease. STRENGTH CorecompetencyofMicroleaseliesinits logistics, IT and technical expertise leading to optimum use of its resources Firm is financially sound Firmprovidesinnovativeproductsaptfor client’srequirements(Türetkenandet.al., 2011, June) Highlighting itsstrongfocus on international expansion,Microlease,theleadingtest equipmentrentalandassetmanagement organisation, has announced international sales growth of more than 53% per annum achieved WEAKNESSES Lack of proficient employees in comparison to adoption of latest technology Lacks in customer care services
over the past two years. OPPORTUNITIES With investment in new inventory company is expectedtodevelopcloserelationswith OEM's giving them competitive advantage. THREAT Due to emergence of other market competitors providing better customer and another services company is expected to face great competitor. Microlease has provide over the years they are strong by keeping the high standards of quality in all aspects of the business, calibrating equipments in accordance with the Original Equipment Manufacturer’s specifications, or acting in the best interest of the communities. This has been observed especially in the developed markets of North America, Europe and is growing in Asia. According to the Frost & Sullivan research Microlease is far the largest market for rental and leasing services for electronic test equipment with a revenue share of 25%. Key factors to stay on the market to rent/lease electronic equipment include requirement length, economic uncertainty, technology evolution, and lower cost of ownership. Despite the economic uncertainty the Microlease has managed to stay on the market and their goal is market share to rich 28% by 2025. 6 Inter-relation of strengths and weakness with external macro factors. Business is greatly impacted by various external factors that need to be analysed in order generate positive results. Inter relation of macro environment withstrengthsand weakness discussed in detail below: Political-Any changes occurring political stability or other political factors pertaining to a specific country in which Microlease is conducting its activities, firm is likeable to have great impact on its operations. This is because Microlease needs to fulfil several legal formalities and has to take permission from government of a particular company in relation to set up its infrastructure, project and so on(Vaiman, Sigurjonsson and Davidsson, 2011).Strengths-being Microlease being an international company requires to make essential alterations in its strategies, firm policies and operations in accordance with the rules and regulation, laws that are incorporated by government of particular nation.
Weaknesses-Recently Microlease fails to follow recent tax policies introduced by government causing company to experience heavy fine. Economical-It is essential for Microlease to identify and analyse all available sources of funds with the company in order to determine and select most feasible and suitable source of fund generation.Strengths-UK economy being one of the strongest economy having immense growth and development potential which serves as a major opportunity for firm to expandits business operations and gain control over large market share.Weaknesses-At the time of recession prevailing in 2011 in UK, Microlease experienced sudden decrease in its profit and sales volumes(Wack, 2017). Social-Microlease being a global company providing test equipment’s aims at providing qualitative products at affordable price to its customers with ISO standards as per their needs and specifications. Strengths-By providing standardised products at affordable prices Microlease is able to build up positive image as well as trust in the company helping it to retain existing and attract new customers. Weaknesses-Microlease still lacks in providing good and satisfactory services to its customers. Technological-Microlease core competency lies in its adoption of latest technology by which open the gates of innovating new and improved products as per changing needs of customers there by helping company to remain competitive in gaining edge over its market rivals (Zeng, Li and Duan, 2012). Strengths-Microlease by making use of latest technique in its process has develops its efficiency of optimum utilizing its resources which rose to <30% to 70%. If has benefited company in saving its cost of production over its operations. Weaknesses-With introduction of new technology company is providing to provide necessary training to its employees so as to make them proficient in handling new technology(Yu and Ramanathan, 2013). Legal & environmental factor:-legal environment includes the laws and policies of the government which rendered the decisions by the variety of commission and agencies at the each
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and every level of the government. Environmental factors which entail everything which changes the environment. It also involves the climate, soil, natural vegetarian and land forms. Strength:-The strength of the legal factors is sometimes the policies and laws are under the benefits of the organisation and the strength of the environmental factor is from considering this factors organisation makes the eco friendly products which is useful for both the customers and organisation because it retains customers. Weakness:-the weakness of both the factors is from the new laws and policies it affects the whole organisation working environment and also from making the products which is harmful for the environment and affects the environmental factor. CONCLUSION The project undertaken concludes that business is subject to several internal and external factors that impact its profitability and sustainability. A firm divided in to various types, size and scope depending upon its profit or nonprofit gaining objectives.Also, a firm is to analyze its micro environment can conduct SWOT and PESTEL analysis.