Unit 1- Business and Business Environment

UNIT 1
BUSINESS
&
BUSINESS ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
P1 Various types, size and scope of organisations .....................................................................4
P2. Size and Scope of a range of different types of organisations chosen for the purpose........6
TASK 2............................................................................................................................................9
P3 Relationship between different organizational functions and how they link to
organizational objectives and structure chosen for the purpose..................................................9
TASK 3..........................................................................................................................................10
P4 Positive and negative impacts of macro environment upon business operations................10
TASK 4..........................................................................................................................................12
P5 Internal and external analysis with strength and weakness, SWOT /TOWS analysis.........12
This has been observed especially in the developed markets of North America, Europe and is
growing in Asia. According to the Frost & Sullivan research Microlease is far the largest
market for rental and leasing services for electronic test equipment with a revenue share of
25%. .........................................................................................................................................13
6 Inter-relation of strengths and weakness with external macro factors...................................14
CONCLUSION..............................................................................................................................15
REFERENCES .............................................................................................................................16

INTRODUCTION
The functions of the business within a whole gambit of number of micro macro factors
and have top negotiate its way through it. The success and sustainability of business depends on
how efficiently it interacts with environment. Business environment is a combination of various
internal factors like management, men, machinery etc. and external factors comprising socio,
economic and other factors. In today's combative business environment there is immense
competition in market adding on to it today customer has also become intelligent which leads to
frequent change in their aspirations and expectations (Asif, Garvare and Ahmad, 2011). Thus, a
firm to attain profitability, growth and large market share is required to cater the needs of its
consumers by analysing prevailing opportunities, rival’s tactics, consumers tastes and
preferences so as to make relevant changes in its present products or services or to introduce a
new product.
This project discusses about Sainsbury's which is a multinational public retail company.
It is the second largest supermarket retail dealing in groceries and general commodities.
Microlease is a private limited form providing total solutions for electronic test equipment’s to
help users deploy equipment’s in most cost-effective manner. Oxfam is a charitable voluntary
organisation working with the objective of eradicating global poverty.
This assignment will discuss about different types, size and scope of firms along with
explaining interrelation of its various functions and how they link to organisation's structure
(Bhaduri and Ha-Brookshire, 2011).

Further, it will explain both positive and negative impact of macro environment on the working
of firm's operations. Moreover, it will relationship of company's strength and weaknesses with its
external factors.
TASK 1
P1 Various types, size and scope of organisations
Organisation irrespective of their type proves to be a major source of employment and
economic development of a nation. A firm during its origin requires to take decision related to its
sole purpose for conducting business that further shapes its vision, mission and objectives. Firms
are basically segregated on basis of them for profit or not for profit perspective. Mentioned
below are the three main sectors public, private and voluntary in which most firms are divided:
Public Sector: Public limited company are those where in firm has sold a proportion of
its shares to general public for the purpose of fund generation. Public companies conducts its
business operation on the basis of guideline, policies and legislations laid down by government
who controls its functioning for providing products and services as per demand and needs of
general public at affordable prices regardless of income or wealth generation. Public companies
are one of the major source of employment generations as they require large workforce to carry
out and manage its operations (Cavusgil and et. al., 2014). For instance, Sainsbury's Ltd. is
second largest supermarket chain across the globe. It main products includes groceries, dairy
products, fresh food and others at affordable prices and high quality.
Purpose: Public limited firms conduct their business with main objectives of contributing
in the economic growth and improving standard of living of the people of a country. These firms
follow a holistic approach for providing benefits to citizens by giving them employment
opportunities, to provide them with basic necessities of life at reasonable prices and many such
other social benefits.
Private Sector: These Private firms forms that portion of economy wherein goods and
services are manufactured and provided to customers as per their requirements for generating
higher profits. These companies are self-owned and are managed by individual(s) without any
government interference. They however conduct their business activities as per guidelines