Business and the Business Environment

Business and the
Business
Environtment

Table of contents
• Introduction
• PESTEL analysis
• SWOT analysis
• SMART objectives
• Recommendation
• Conclusion
• References

Introduction
Business environment is the sum or collection of all internal and
external factors such as employees, customer needs and wants,
supply and demand, economic changes and other aspects too that
directly affects the business activities. Respective report is based on
Mercedes Benz which is a German global auto mobile manufacturer
and seller that majorly known for their luxury vehicles, buses and
many more.

PESTEL analysis with their positive and
negative aspects
Political factors:
In context of Mercedes Benz that operates in various nations on which
various government agencies affect that increases both the time and
cost of doing business and getting certification and clearances.
In context of UK marketplace the auto mobile industry have to
governing the production of cars such as fuel efficiency that are
highly emphasized, emissions of vehicles and safety standards issues
should be give priority.