Unit 1 Business and The Business Environment.

Unit 1 Business and
The Business
Environment

Table of Content
Unit 1
a. Private sector – explanation
b. Public sector – explanation
c. Voluntary sector – explanation
d. Description of organisational functions and relations to organisational objectives
and structure
Unit 2
Market research and promotion
a. Explanation
b. Relationship to organisational objectives
c. Relationship to organisational structure
d. Analysis of relationship
Unit 3
a. Macro environment that influences businesses
b. Positive and negative impacts of macro environment
Unit 4
a. Internal and external analysis by involving SWOT analysis
b. Strength and weakness of macro environmental factors
1

INTRODUCTION
Different aspects are occurring in business organisation which is important for business
concern to focuses on them and make a right decision to continue the activities. The environment
of business is consider as total of some internal and external factors that arises in business
organisation. Organisation who are running business need to focuses on their activities and
factors that can affected (Peltola and et.al., 2016). The manager of companies are playing an
important role who identify needs and wants then deliver products that make satisfied customers.
This report is based on types of ventures and their different purpose that support to perform all
activities. This report insights on types and purpose of organisation, impacts of macro
environment on business operations, interrelationship between various functions. Moreover, this
involves internal strength and weakness of specific corporation by stating interrelationship.
Task 1
P1 Types and purposes of organisation public, private and voluntary sectors
The business environment is segmented in to various sectors that is organising and
managing by different people and legislations for getting activities and productivity. The types of
business sectors are public, private and voluntary that are as defined:
Public (NHS) – The meaning of such sectors is organisation which are fully controlled and
operated in the supervision of government that support to run the business and satisfied the
customers. These are also called non profit making company who only focuses on how to
provide satisfaction to customers. For example, NHS that is UK based National Health service
organisation providing health services to people and running business in the consideration of non
profit.
Purposes: The purpose of public sector is to improve the life of people by offering them
best services. Purpose of NHS is to bring improvements in the health of patients and give them
new life (Velychko and Liudmyla, 2017).
Legal structure:
Local government: This means when business is established at local areas and small
level for the purpose of running business and providing services to local people then managed by
local government.
2