This document discusses the various purposes and types of diverse organizations, the scope and size of organizations, and the interrelationship among different organizational functions. It focuses on Tesco as a case study and provides insights into the business environment affecting the functioning of retail organizations.
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Business and the business Environment 1
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Table of Contents Introduction......................................................................................................................................3 TASK 1............................................................................................................................................3 P1 various purpose & type of diverse organizations..............................................................3 TASK 2............................................................................................................................................7 P3 Interrelationship among different organizational functions..............................................7 TASK 3..........................................................................................................................................11 P4 Pestle analysis of organization along with their negative and positive impact...............11 TASK 4..........................................................................................................................................13 P5 Internal analysis of the organisation................................................................................13 P6 Interrelation of strength and weakness with the external macro factors.........................15 Conclusion.....................................................................................................................................18 REFERENCES..............................................................................................................................19 2
Introduction Business environment consist of both macro and micro environment that affect the functioning of a business organisation. Present report is based on Tesco to understand various factors that are affecting the overall functioning of the retail organisation. It is having presence in UK and was foundedintheyear1934byjackCohen.Thereisdiscussionaboutdifferenttypesof organisations and their scope and size there is interrelationship between different functions of organisation and the external environment is understood with the help of pestle analysis and internal with the help of SWOT analysis(Puurunen, 2020). Further, there is inter-relationship that is being understood between strength and weakness of each associated factor of macro environment and on basis of these discussions there is conclusion drawn according to the business environment affecting functioning of retail organisations. TASK 1 P1 various purpose & type of diverse organizations There a different scenario of each business activity according to the type of business like profit making not for profit making and type of other businesses can be public sector or private sector and voluntary sector(Yashkova, and et. al., 2016). There is a discussion of this differentiation of different types of business according to the aspects they possess. Type of business: A)Profit making: These are the type of businesses who are solely working for earning profits and monetary profits are the major mission and objectives of the business.Examplesare Regent College, Ibis hotel, Tesco supermarket, Mercedes Benz. B)Not for profit: These what does resources that are set up as charities or organisations and willing to provide services to the community according to improving the circumstances for social good. Examples are Oxfam, British Heart Foundation, save the children, world food program. 3
Types of other business: A)Private sector: Private sector or those Enterprises who do not possess any governmental control or interference and they are solely on by any private entity there are different types of private sector enterprises as mentioned below. Sole trader: Meaning:Sole trader is describing a business that is controlled and owned by a single person they may employ other workers(Saura., Palos-Sanchez and Correia, 2019) Features:These organisations there are no separate legal existence according to the law and the business and the owner or considered same. Goal:Goal of this organisation is to achieve the lid on business objective by the sole trader. Purpose: Sole traders are formed for the purpose of earning monetary profit. Legal features:In this type of business owner is personally liable for all the debts and has to pay losses to the business out of their own pocket this type of liability is referred to as unlimited liability. Examples:serviceslikeColumbusphotographersthereisnodifferentiationbetweenthe business Example specialist and the owner or considered same and they are liable for all the losses and profits that are taking place in business. Partnership: Meaning:Partnership Act 1890 defines partnership as the basic relation that forms between persons who are dealing in the similar business with a view of earning profit. Features:It is formed when there is more than one person involved in a particular type of business. Goal:Theoverallgoalinallpartnershipformofbusinessistoearnprofit. Purpose: Partnership form of business organisations will always formed with a purpose of sharing the roles and responsibilities in order to achieve their down business objectives. Objectives: Partnership form of business organisations is to maximize the profits and minimise the liability according to the partnership deed. 4
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Legal features: Partnership Act 2002 has made it legal that there is requirement of sharing skills and workload among all the partnerships. Examples: Solicitors doctors are examples of professionals who are always up for partnership type of business by sharing the expertise they possess. Private limited company: Meaning:A private limited company is a business or organisation that is independent retailer in a particular market. There’s not reading on the stock exchange. Features:Limited companies are always independent and government not possess any control on the functioning of these companies. Goal:The main goal of private limited company is laid down in the mission and vision objective of the business organisation that they are willing to achieve apart from the monetary profit. Purpose:Usually large scale Private Limited organisations are form for the purpose of providing Employment to people and contributing towards the development of economy(Barrand et. al., 2018). Objectives: Every Private Limited organisation is to work as a independent retailer and do not posses liability of all their decisions to be made in the organisation. Legal features: There are certain legal features that are part of private Enterprises are all the rules according to memorandum of association that have been formed in these companies and there are written rules that help in governing the overall functioning. Examples:Sainsbury and Tesco are retail organisation of UK. The main objective of retail organisations is to enhance their sales and increase the profitability by offering quality products to the target market. B)Public sector Meaning:A public limited organisation is that in which there is a well known Business and Its shares are always traded on stock exchange. Features:Organisations are controlled by government institutions trustees and local authorities. All the stakeholders can possess a complete influence on overall work in performance and conditions of public organisation. 5
Goals:The goal of public sector organisation is to maximize the Welfare towards people of the society and apart from monetary profit to achieve some non-monetary objective. Objectives: Public sector organisation is to contribute positively towards development of the society. Purpose:Main purpose of public sector like NHS organisation is to provide Medical Services to poor people so that they are able to improve their living standards. Legal structure:Legal structure of public organisation is related with all activities been in the control of government. Central government has the power to take the session and they have to follow proper regulations and rules without any delay. Also, it has a limitation related to participationofstaffmembersandmakingsomeeffortstomaximizetheircontribution (Viriyasitavat, Da Xu, Bi, and Sapsomboon, 2018). Example: National Health Services is a public organisation that is having a main objective and purpose to provide Healthcare services to people who are belonging to the below poverty line. C)Voluntary organization: Meaning:Voluntary organization are controlled or directed by government. These are activities that have to be implemented by volunteers according to improving the social conditions. Features:Voluntary organisations are made up with a vision to enhance the living standards of the people were living in society. Goals: They have a goal to take initiative that can help in improving the conditions of people living in extreme conditions of poverty. Objectives:The main objective of voluntary organisations is that they are willing to implement activity according to Welfare of people. Purpose:The main purpose for voluntary organisations are from is to make society a better place to live. Legal structure: The legal structure of these is managing by top level and there are for the trustees who are responsible for executing different functions and providing the financial resources. Example:Oxfam is a Voluntary organisation that is formed with the objective motor and purpose to work towards reduction of poverty and helping people who are living below the poverty line. 6
Summary:There are many different types of organisations like public private and voluntary each having different purpose objective goals and according to their legal structure have been defined by the government of every country. All these organisations are helping in smooth running of a country by helping in economic development providing employment opportunities and helping in increasing the living standards of people in society(Kasemsap, 2018). P2 Explain scope & size of organisation Different types of small, medium and large organisations: SmallMediumLarge MeaningOrganisations that are employing employees between10to49 employeesare classifiedaspartof smallenterprises. Thereare approximately5.6 millionsuch enterprises in UK. These enterprises are thosethatare involvinglessthan 250 employees. Largeorganisations areemployingmore than 250 employees in an organisation. GoalThese are formed for purposeofspecific objectives.Example: Brightstarfinancial whoareengagedin latelifelodgingand residential mortgages. Smith brothers are a contractingbusiness of UK. It was founded byJohnsmithand Richardintheyear 1999. Tescoisalarge organisation having a visionofbecoming biggest retail brand in comingperiodof5 years. Market shareTheyarehaving limitedmarketshare astheyarefocusing onspecificproducts They have presence in UKandalso expanded their market sharebylaunchof Theyarehaving presenceinEurope andAsiaalongwith this they also have a 7
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categoriesandthey have established only 10 years ago that is in the year 2011. new products in their Irish division in year 2016 and 2017. marketsharein Ireland, UK, Thailand & Hungary. No. Of products and services Theyareoffering financial services like later life lending. Theyareoffering severalservices related to construction and renewable energy sectors. There is a vast range ofproductcategories like clothes, furniture, internetservicesand financial services. Legal structureTheyarehavinga hierarchical structure. They are having a top managementanda team working towards their specified goals. Theyhaveamatrix structure. Stakeholder sizeInternalstakeholder size consists of three founding directors and approximate strengths of 100 in total. Stakeholdersize consistsof approximately200 employeesand owners, directors. There is a stakeholder size of 450, 00000. Employees NumberTheyarehaving50 employees in number. Theyarehavinga team of approximately 100 multi disciplined engineers. 7000employeesare working in Tesco. Profit volumeTheyhavea71 percentprofitability ratio. Theyarehavinga highprofitability ratio. Tesco is having profit of 300 million in year 2019. SalesEarningsaremore than35000pounds every year. 40millionpounds was their turnover in year 2017-18. 63.911 billion pounds is turnover of Tesco in year 2018. Geographical location Presentlytheyonly cater to three specific sites of UK They are Elland based andhavinga nationwideclient Theyarehaving presence across 3400 locations worldwide. 8
base. Above discussed is the classification of small, medium and large enterprises that are present in UK. 9
PrivatePublicVoluntary SizeTescoisoneofthe largestprivate employer of UK. They areemploying approximately 250,000 staff alone in UK and 367,000staffacross differentpartsofthe worldintheir2365 stores. NHS is a public sector organisationthatis employing approximately1.6 millionpeopleand they have a workforce of2,165,043across UK. Oxfam is a voluntary organisation that is a confederationof19 independent charitable organisationsthatis havingfocuson alleviationofglobal povertyanditwas foundedintheyear 1942. it is a major non profit group. ScopeTescoisfocusseson achievementoftheir laid down mission that is to create a value for theircustomersand earninghighamount of loyalty that can help theminlongrun functioningand earninghigh profitability. NHS has a high scope astheyareableto cater to requirement of one million patients in every24hoursand theyarehavinga objectiveofbringing social reforms in four majorlocationslike England,Scotland, WalesandNorthern Ireland. Oxfambelievesthat powerlessnessand poverty are avoidable situations that can be eradicatedbyhuman cations.Theyhavea beliedforrightto sustainable livelihood. Theyhaveamajor mission to reduce the inequalitiesprevailing between rich and poor countriesandthisis the major reason they arehavingawide scopeforfuture possibilties. 10
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TASK 2 P3 Interrelationship among different organizational functions Different functional units in organisations: Figure1Functional organisation structures Production function: Production function is related to producing goods and services according to the requirements of different customer segment in the target market. Production function is perform in Tesco where there according to the requirements of customers this function is having a strong internal resistance is with other functional units of organisation as it helps finance function to maximize the effectiveness of managing inventory and sales department in Planning their future sales target (Eling and Schaper, 2017). Finance department: 11
Every business organisation requires financial resources for their functioning. In case of Tescoalsothereisfinancedepartmentthatprovidesfinancetoalltheotherfunctional departments and help in maintaining the effectiveness in overall functioning. The functional unit is having relationship with marketing department as it has in smooth running of all the marketing campaigns. It also helps the research and development department in utilising the available resources in making detailed research of the primary market. Human resource department: Human resource Department is concerned with hiring competent and talented employees in an organisation. Human resource department of Tesco make efforts to make the competent individuals apply for various vacant positions so that there can be skilled workforce in the organisation(Chasdi,2017).Thisdepartmenthasaninterrelationshipwithalltheother departments as it helps in hiring the individuals according to requirement of specific skills that and competence for performing the functions specified by these functional organisation. Marketing and sales department: Marketing department of every organisation is one of the most crucial as they have the direct contact with the potential and present customer base of the market. In Tesco, Marketing department helps in utilising the available competence by running campaigns on social media platforms and digital media sources so that they are able to attract more customers. There is always a interrelationship between different functional departments like sales department and marketing department are highly interrelated as they co-ordinate and help in maximization of sales and minimization of stock inventories. Purchase function: Purchase function is related with extracting raw materials according to the demands of the sales and production department of organization like Tesco. Department has in relationship with all other departments like marketing as Marketing department has to convey the information according to which forecast are made by purchase department for future production activities. Organization Structure: 12
The structure of organisation is defined by different functions and activities that are allocated to these departments: 1)Functional structure: Functional structure is related with providing the organisation according to functions like Marketing department sales department and Services Department. Figure2: Functional organisation structure 2)Divisional structure: The Divisional structure is related to dividing the organisation of adding two different types of product line(Eling and Schaper, 2017). The main objective of the Divisional structure is providing organisation according to the product categories that are being manufactured by organisation. 13
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Figure:3: Divisional organisation structure 3)Matrix structure: Matrix structure is combination of Divisional and functional organisation structure. In this there is use of functional department along with division of products categories. In present scenario of Tesco, there is use of matrix organisation structure as organisation has several divisions according to the functions and also according to various product categories that are being offered by this organisation. 14
Figure4Matrix organisation structure TASK 3 P4 Pestle analysis of organization along with their negative and positive impact Pestle analysis Pestle Analysisrefers to study of external or macro environment of a business and all the factors in that environment that is having an effect on activities and operations in a business. Tesco is a British brand and multinational retailer company(Hillary, 2017). It is one of the largest retailer brands in retail supermarket all around the world. The analysis contains all the political, legal, social, economic, environmental and technological factors which are affecting Tesco. Below mentioned is the analysis: Political factors:There are a number of countries in which Tesco is dealing. There are a number of different political factors in a number of countries which are affecting operations in the company. This includes all the tax rates, legislations, and stability in political parties, economic condition of the countries and so on. 15
Positiveeffect-There are a number of political factors such as tax benefits, integration of different economies and good relations with the political parties leading in the countries in which Tesco deal might be a positive factor and affect the operations of Tesco positively. Negative effect-however various different taxes and laws such as import duty can affect the profits of Tesco and negatively affect Tesco as there are some inventory which Tesco imports from China and East Asia(Khajeheian, Friedrichsen and Mödinger, 2018). Economic factors:Economic factors refers to all the economic conditions in an economy. This includes foreign exchange rate, interest rate, gross domestic product of an economy, inflation and a number of such factors which can have an effect on operations of Tesco. Positive effect-The increased borrowing cost in United Kingdom has proved to be a profit for Tesco. This have positively affected Tesco by affecting its cost leadership and also enhancing its brand reputation. Negative effect-it has been seen that Tesco uses diversification strategy in order to grow and expand its business. Still the company depends upon the grocery market of United Kingdom for most of its profits. This proves that other economies are not beneficial for the company. Social factor:Social factor refers to various trends and changing behavior pattern of consumers in the market which are affecting the operations in our company. This also relates to culture in which the companies dealing. Positive effect-It has been seen that people are moving towards healthy eating and healthy living. Company can effectively use this social change and enhance its revenues and profits by providing health products. Negative effect-Due to changing needs and demands of customer it is necessary for Tesco to invest in marketing strategies and also market research. If the company is unable to get the pattern of consumer behavioral change it might lead company into losses. Technological factors-Due to all the changes in the technological factors coming at economy these days it is related to all the companies and every company need to be technologically advanced in order to work effectively. Positive effect-Tesco introduced RFID technology in their stores in order to enhance the experience of customers in their stores which have positively affected the profits of the company. 16
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Negative effect-However there have been a number of technological advancements brought by company which required huge investment and were not a success in company. Legal factors:Legal factors related to all the legislations by government which affect the performance of business and activities in an organization Positive effect-Tesco can gain profits by effectively using all the laws introduced by food retailing commission in the legislation. Negative effect-Tesco has faced a number of legal actionsfor misleading inventory is, accounting fraud and so on which required huge investment by companies profit to settle these legal actions(Salehand Watson, 2017). Environmental factor:Environmental factors relates to all the factors which an organization needs to address regarding the environmental issues. Positive effect-Tesco is using renewable sources for energy and have also minimized its carbon footprint which is enhancing the brand image of Tesco in the market. Negative effect-Use of natural resources by Tesco and paper and plastic bags left by Tesco in the environment has a negative and effect on environment as well as Tesco’s brand image. TASK 4 P5 Internal analysis of the organisation Tesco SWOT Analysis: Strength:Weakness: 1) Tesco is one of the biggest retailers of UK according to the annual report of year 2018. 2) Tesco has a diversify product ranges and they are one of the largest private employer of Europe offering 743 K job opportunities across 1)Tescoishavingalowcoststrategyto becomethepriceleaderandalsoworking towardsminimizationoftheircost.The sometimes lead to negative impact on their presentlevelofprofitmargin. 2) Tesco has the poor operational performance 17
different parts of the world. 3) There is a supply chain network of Tesco andtheyaremakinguseofoptimal TechnologyServiceslikeRFIDtechnology and use of barcode system. and theyare havingspecifictargetmarket. Opportunities:Threats: 1) Tesco discount store likes Jack and they are havingopportunitiesoffortheBusiness expansion. 2) There use of strategic partnership to offer an excellent opportunity for Tesco to attract new customers. 1) Tesco faced high backlash because of the Christmasadvertisementandmanypeople boycottedtheirstorethisincidenthada negative impact on the brand image. 2) There is a future possibility of increasing competition because of the strategies adopted by other retail markets like ALDI, Wal-Mart and Morrison that is leading to huge threat on thepresentmarketleadershippositionof Tesco. Sainsbury's SWOT Analysis: Strength:Weakness: 1)Sainsbury'shavingaverydiverseand brought product that is helping them in getting a leadership position according to the diversity of products. 2)Sainsbury'scanworktowardsattracting morecustomersanddevelopedatrained workforce according to the present scenario. 1) Sainsbury's limitation to different parts in UKonlyandcomparisonwithotherretail brands like Tesco and Morrison they are not able to get a huge market share. 2) Sainsbury's how is not been able to establish themselves successfully in some of the present market and this has lead to limited share of 18
market. Opportunities:Threats: 1) Sainsbury's can make a force to utilise the availableDatabasefromtheirpotential customer and then use attractive strategies of marketing like social media campaign. 2) Sainsbury's product development strategy to expand their portfolio of products. 1) Present spread of covid-19 virus has lead to negativeimpactonthesalesofallretail grocery stores and this is going to impact them in long run. 2) There is requirement to deal with the risk of investinginnewcategoriesofproductsof tourismandtravelindustryenhancestheir survival. Summary: From the above discussed SWOT analysis of Tesco and Sainsbury it can be said that these are two brands that have successfully able to established themselves and there are further more opportunities of expansion that are available for these brands. Further, they have also been able to utilise the available opportunity that are part of their external macro environment. P6: Interrelation of strength & weakness with the external macro factors. The interrelation of strength & weakness with external factors is defined below: BasisPoliticalSocialEconomical StrengthTesco is able to follow alltherulesand regulationsthathave beenformedbythe governmentinthe country which they are functioning. It helps in getting a support from WhenofTescois concernedtowards maintaining Expectationsand demandsoftheir customersthisis somethingthathas helpedthemin Tescorevenue contributedto52 billionPoundsand theyarecontributing towardsdevelopment ofeconomyofUK. 19
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politicalpartiesand governmentto smoothly carry all the functionsand operation. maintaining a specific qualityoftheir products. WeaknessThereincreasein policiesoftaxrates leading to reduction in theprofitsofTesco. Thereisacomplete changethat istaking place in the needs and demand of prospective customersinTesco that people are having preferencestowards organicfood.For thoseTescohasto make lot of investment recently in launching a newveganProduct range. Therehavebeen complete change in the economicconditions becauseofthebrexit referendumthattook place in UK and this hasaffectedthe functioningofall detailorganisations includingSainsbury’s, ALDI, Morrison’s and Tesco. BasisTechnologicalEnvironmentalLegal StrengthTescobelievesin usingthelatest technologyand recentlytheyhave adoptedtheself checkoutsystemthat is a big innovation as comparedtothe traditionalpayment Tesco has made efforts in using eco friendly products and they have alsomadeeffortsin reducingtheuseof plastic so that they are abletomakea contributiontowards sustainable Tesco is following all thedifference regulationsandlegal laws like equality and Diversityact,anti discrimination act that ishelpingthemin developingapositive brand image for their 20
system.development.customers. WeaknessTescohastomake largeamountof financialinvestments becauseofrapid changes that are taking place in adopting latest technologythis sometimesleadsto affecting the financial positionofthe organisation Itbecomesvery difficultfor organisationslike Tescotodevelopa synchronisation among their objectives ofmaximizingthe profitandleadinga handtowards sustainable development. Because measuresofadopting eco friendly practices alsoinvolveshigh amountofcostand thisaffectsthe objectiveofearning higherprofitability. Tescoisboundwith legalformalitiesthat have to be fulfilled and ithasanegative impact on organisation andtheiremployees sometimesarethey feel that the flexibility of working is affected. Therearelotof frequentchangesthat aremadeinthe policiesof organisationsandit leadstohigher resistancefrom employees. 21
Conclusion The above report concludes that it is important for every organisation to make sure that they conduct a proper analysis of internal as well as external environment in which an organisation is working. It is necessary to critically analyse these environments including the competitive factors in the environment so that the business can effectively form strategies and gain all the external opportunities which are present in business. With the help of this analysis business can also eliminate the weaknesses and threats in the business.This will help the business in effectively achieving all the goals and objectives of the business in the stipulated time period. Businesses can effectively enhance their productivity, profits as well as revenues by analysis of all these factors. 22
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