Contents INTRODUCTION.......................................................................................................................................3 TASK 1.......................................................................................................................................................3 P1 Types and purposes of organizations and their legal structure............................................................3 P2 Size and scope of organization...........................................................................................................4 M1 How size, structure and scope of organizations link to the business objectives.................................5 TASK 2.......................................................................................................................................................5 P3 Relationship between organizational functions..................................................................................5 M2 Advantages and disadvantages of interrelationships between organizational functions....................6 D1 Critical analysis of complexities of different types of business structures.........................................7 TASK 3.......................................................................................................................................................7 P4 Positive and negative impacts the macro environment has on business..............................................7 M3 PESTLE model to support macro environment analysis...................................................................9 TASK 4.......................................................................................................................................................9 P5 Internal and external analysis of organizations...................................................................................9 P6 Interrelation of strengths and weakness with external macro factors................................................10 M4 Apply SWOT analysis.....................................................................................................................12 D2 Evaluation of impact on business objectives....................................................................................12 CONCLUSION.........................................................................................................................................13 REFERENCES..........................................................................................................................................14
INTRODUCTION Business environment is defined as the mixture of internal as well as external factors which creates an influence on the companies operating situations. It involves employees, suppliers, wholesalers, vendors and many more. In relation with internal business environment it involves all the workers, vendors and people who are indulged into the development of goods and services. In context with external business environment it is considered as a challenging and difficult situation because there are many certain issues that occur like in terms of language problems, weather issues and so on (Imbrogiano and Nichols, 2021). There are different tools and techniques, through which organizations can assess business environment like SWOT analysis, BCG matrix and so on. The below report is based on boohoo. It is UK based online fashion Retail Company which was founded in year 2006 by Mahmud Kamani and Carol Kane. The report includes types and purposes of organization, size and scope, relationship between different organizational functions, positive and negative impact, internal and external analysis and interrelation of strengths and weaknesses with external macro factors. TASK 1 P1 Types and purposes of organizations and their legal structure Organization refers to various units of audiences which is designed as well as prepared in such a manner that all goals and objectives are achieved. There are various types of organizations which are further been explained as below: - Public organization: -It is implemented by government and all the decisions which are needed to be taken are done by government officers as well as top level executives. The main role is to provide various kinds of product and services at low rate. It is described as a self- funding corporation that provides certain advantages to audiences and customers who buys it. They perform their roles and duties through the gathering of all the taxes and provide all products and services to society(Neștian and et.al, 2021). National health services is chosen as a public organization whose main aim is to provide efficient level of services to all the people instead of just focusing on earning profits. Legal structure of public organization: - Central government:- In accordance with this the government is liable to make different policies for whole nation so that all work is done by public departments in an organized manner and also in proper sequence. State government: -In this the government initiates a policy and implements a code of conduct which is monitored by all public companies who has their level of operations inside the boundaries of state. Local government: -In terms of this the public organizations which works for small area like cities or towns all laws are followed by local government.
Private organization: -As per the current situation all private organizations helps in enhancing the economy of country. They are implemented by proprietors that roll their organization and provide different products and services through which better profits can be earned. The main purpose of organization is to earn large amount of profits for the business. In relation with Boohoo they are operating the business around the world and are offering unique products to all audiences. Legal structure of private organization: - Sole proprietorship: -In relation with this responsibilities are on single person only and with respect to this all the profits as well as losses that occur is hold by the owner only. Partnership: -There are two or more persons involved together to work and undertake all the business activities. In context with this there are profits as well as certain risks which provide support in doing expansion at international level (Krishnamurthy, 2020). Business gets initiated on the basis of an agreement between all partners in which all the roles and duties are clarified. Limited company: -It is considered as a structure in which businesses takes place within different members. If any kind of loss is faced by the company then the responsible person would be owner only as the amount is invested by them. Voluntary organization: -In accordance with this development is done by different group of people in which they all contribute their efforts so that specific goal can be achieved and various benefits could be received. To follow a voluntary organization management department needs to take approval from ruling government in which all business tasks need to be done. For example, in context with Macmillian cancer support, it is one of the largest British charities group that provides health care services and financial support to the people who are suffering from cancer. Legal structure of voluntary organization: - Trust: -There are three components involved in voluntary organization and these are society, trustees and donor (Bulturbayevich and et.al, 2020). It includes a lot of money so in context with this trust and pledge provide a sequential procedure through which various benefits are received. P2 Size and scope of organization Private organization: -In relation with Boohoo it is a top online fashion retail organization. Each company has assorted purpose through which their both size and scope is unlike from voluntary and public organization. In context with Boohoo, they developed their company size by enhancing the stores in different countries. Due to this company is able to receive more profits through which they reached at good level in the
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online retail sector. They have over 36000 products. With the help of cookies the company provides best shopping experience and connect will all social networks. Public organization: -In accordance with these organizations they provide products and services to overall societies. They need to provide and deliver all the products on large scale. Through this satisfaction level of customers also get built up. In context with NHS they provide their services in health sector (Liu, Wei and Xu, 2021). With respect to this each person lives a healthy life and the reason behind this is that they provide all the services at minimum cost. By taking an example of United Kingdom, they provide different range of health care services and many more. There are various options available in relation with scope as the workforce is working with single public organization only. Besides this they also provide free health services to low segment which ultimately defines the scope of a company. Voluntary organization: -In context with Macmillan cancer support it is the largest British charities group which provides specialist health care services as well as financial support. The main focus of organization is to reach and improve the lives of all the people who have cancer. The organization also have a move more pack in which a cancer booklet and physical activity is involved. With the help of booklet people get to know about physical exercise which they should do and enhance the fitness level. M1 How size, structure and scope of organizations link to the business objectives The products and services of an organization have a direct link with its structure, size and scope. In terms of organizational structure it is defined as certain activities in order to achieve organization growth. In relation with Boohoo Company their main aim is to lead the fashion e- commerce market around the globe and at the same point of time maintain amazing customer proposition, god customer service and latest fashion clothing designs at great prices. They have around 36000 products and are growing at large scale. The organization structure of company is considered as functional. In relation with national health care services, their scope and structure is linked to business objectives as they provide health care services and medical care to all the people whether a person is rich or poor (Agyapong and Acquaah, 2021). It is the second largest single payer health care system that improves the quality of life. In context with Macmillan cancer support, it is the leading cancer care charity which offers cohesive products and services. They provide financial, emotional and physical support. It is based on both divisional as well as organizational structures. TASK 2 P3 Relationship between organizational functions In an organization there are different types of functions which help in achieving all goals and objectives. It includes marketing, production, development and so on. In context with the relationship it is been explained as below: -
Marketing and production function: -In order to enable business organization for a long period of time both marketing as well as production department is needed. In accordance with the aspect of production company manufactures their goods and services for all consumers and the marketing department does promotion of all those products. They also help management in making certain forecasts about needs and wants of customers and give the information to production department in relation with developing the products and built up the level of customer satisfaction (Ismoilov and et.al, 2020).In relation with Boohoo, all members of marketing department evaluate and predict about the demands of consumers which is beneficial for whole production department. Through this products get developed so that they can match up with all the objectives and in relation with private organizations it is significant because the main objective is to earn profits only. Human resource and sale department: -To run an organization in an efficient way the most important department is of human resource. To complete all tasks and activities manpower executes all the efforts in the procedure of organization that ultimately helps in achieving all the targets. In context with human resource management team they are responsible to hire best candidates so that they can achieve success. With the help of all the employees the value of company products and services also get increased. In context with Boohoo, large number of employees is required as it’s an online fashion retail store. It is considered as a best resource because through this only organization can reach at top level. With respect to this the management system of Boohoo hires employees on the basis of earning better competitive advantage and give best performance. Resource and development along with finance: -To expand a business in large sector area the role of research department is crucial because they explore all kind of business opportunities. To enable this they require huge amount of investment so that exact needs and wants of consumers can be determined. Through finance department management is able to determine exact amount which is required to find out the demand of customers. It is the role and responsibility of finance team to provide all the economic assets in relation with the different areas of company so that all business operations can be effectively tackled. In accordance with Boohoo, they also had to face competition from all local and international companies who need all the resources on regular basis. When all tasks and activities get completed the manager of Boohoo is able to achieve the business objectives and receive income by selling all products on online basis. M2 Advantages and disadvantages of interrelationships between organizational functions AdvantagesDisadvantages Due to the interrelation between organizational functions the team member work together through which knowledge also get built up and skills get enhanced( Mesquita and Silva, 2021). Due to segregation workers from different teams does not get an opening to discuss their perceptions which can lead to a risky situation due to which a negative impact would be created on the business development.
Employees stay for long period of time because they get promotion on the basis of different functions. Due to lack of coordination the interrelationship between the organizations gets affected and the reason behind it is that there is no standard mode of communication. The team is managed by experienced people who have high level of skills and abilities. Many arguments and conflict get occur in context with all the differences over certain objectives and budgetary competition. Organization involves a sales department so if there is a good interrelation between both marketing as well as sales department then the communication to marketing officials can be implemented. It is an advantage because market strategies would be made in a better way. If there is a good connection between research and development departments then the feedback from all the customers can be communicated and would build up an innovation in products of the brand. D1 Critical analysis of complexities of different types of business structures Complexity in public sector firm: -In comparison with another business they have to face more complexity and it is to satisfy the stakeholder in public sector organizations. In today’s world it is difficult to manage the customers demand because it gets changed very quickly. Complexity in private organizations: -These companies have to manage everything by their own only(Pavlykivska, Marushchak and Oleksandra, 2020). The profit and loss all depends on the way they work. The biggest issue which is considered is to manage finance. The government executed many rules and regulations which is difficult for private sectors to follow. Besides this diversification is also very low in the firms. Complexity in voluntary organization: -These companies main aim is for social purpose and the main problem is internal control. All the trustees should be good and the reason behind it is that the success of company lies in the hands of trustees only. There are certain other complexities also like risk management, proper documentation and many more. TASK 3 P4 Positive and negative impacts the macro environment has on business Macro environment is mainly concerned with regard to all the external factors which create a direct and indirect impact on the working of a company. Due to this it becomes difficult for an organization to control all the external factors in an efficient way so the focus should always be on properly evaluating all the factors so that negative impacts can get reduced. In context with Boohoo it is been explained as below: -
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Political factors: -In context with Boohoo, the high political stability provides a constant and responsive business environment with regards to all market growth trends. As per the current situation it provides the services in many countries and each one has their own political issues. Due to the occurrence of instabilities in the global political environment it direct affects the industry growth. Due to the quick changes in the policies of government business performance gets affected in a negative way and ultimately leads to uncertainty. It is significant for Boohoo also to look upon all the recent trends in the political scenario (Dzwigol, Dzwigol-Baros and Kwilinski, 2020). Besides this, through close collaboration with other groups the ability of Boohoo Company gets enhanced and is able to achieve all goals and objectives. Economic factors: -It is significant for Boohoo to properly understand about all the economic factors like in relation with inflation, saving rates and so on. The GDP growth rate will assess the ability in order to pursue all long term growth strategies. When in a marketplace there is high level of unemployment then the availability of surplus labor would be lower wages and due to the company production cost would also be less. Besides this, company should properly determine interest rate and the influence towards investment. So, with respect to this the high interest rate will increase growth opportunities of company. The expansion strategies of Boohoo are influenced by the financial market through which their ability to enter into markets got more developed. Social factors: -Due to changes in certain demographic factors like socio-economic variables they have the importance for company also so through this they should choose a correct market segment with high growth. Due to the developed usage of social media online shopping is very much encouraged this was beneficial for company also. So, Boohoo should consider all the differences regarding customer demands. They should spend more time in understanding about social trends that define the consumption behavior. Technological factors: -Due to the development of communication technologies it was beneficial for Boohoo because it enhanced their collaboration level with all customers. So, it was an opportunity for them to start implementing certain social media campaigns to stay ahead of all the competitors (Lo and et.al, 2021). All research and development activities are very much important so company should invest in disruptive technologies in order to enhance all the profits. Through online operations the potential level of company got developed. Legal factors: -There are certain strict rules and regulations imposed by the government so Boohoo Company should follow all laws in order to assure labor safety. As the biggest issue is with respect to data protection so there are certain laws to set everything and protect customers from all fraud market. When legislation imposed a new tax on advertising the products Boohoo accepted it by creating certain changes on all their online products. Environmental factors: -Due to the changes in weather conditions it creates an impact on business efficiency also. Due to this consumers spending patterns also get changed
and Boohoo need to modify their marketing strategies. As there is a trend of eco-friendly products the companies take it as an opportunity to adopt green business practices. Besides this there is a negative impact also as due to high resource depletion Boohoo can create undesirable responses from media and all the audiences. M3 PESTLE model to support macro environment analysis PoliticalIt helps in providing stability to Boohoo Company and the political environment supports all exports and imports in efficient way. EconomicIf all economic factors are positive then it will create an influence on increasing productivity level. SocialIt helps in the diversification of products and services in the best possible way (Yu, 2020). TechnologicalDue to the usage of new technologies business efficiency gets developed. Besides this it also increases cost and complexity level. LegalIt is necessary to follow all laws imposed by the government as it will create good impression but at the same point of time it is time consuming. EnvironmentalThey will use eco-friendly products and all renewable resources. TASK 4 P5 Internal and external analysis of organizations It is significant for company to have identification of all the strengths and weakness and through this Boohoo Company would be able to stay ahead of competition. To determine the internal and external factor SWOT analysis is used which is been explained as below: - Strengths: - The company has a strong distribution network and through this it enables them to respond immediately on all demands of customers and smooth deliveries of product is done. It has maintained focus on all the customers as satisfaction of audiences is set to be a top priority (Elmo and et.al, 2020). It allowed the company in performing the operations effectively and also built up customer loyalty.
Boohoo Company also maintained a good leadership position in fashion retail industry and also enhanced competitive advantage. Weakness: - The company has faced reduced liquidity position which created a difficult situation for them in carrying out all business operations. The organizational structure of company is only attuned with present business model due to which there is lack of expansion. There are certain gaps which occurred in the range of all products that are being sold by the company. Opportunities: - The influence of new technologies creates an opportunity for company in context with differentiated pricing strategy in new marketplace. It will also help them in maintaining customer loyalty with effective services. Due to the new trends in consumer behavior they can open up a new market for company through which Boohoo can build up effective revenue systems and provide new unique products also. Threats: - The biggest threat for company was currency fluctuations. As the company is operating in different countries they face a difficulty in managing the political climate. The growing development and strengths of local stores is a threat for them because they are paying high margins than those companies (Elf, Isham and Gatersleben, 2021). P6 Interrelation of strengths and weakness with external macro factors The strength and weaknesses are interconnected with overall macro factors full stop in any organization if it is raising growth and successful in knowing then it would be able to better making decisions in order to achieve all goals and objectives. Relation of macro factors with strength and weaknesses is been elaborate as below: Politicalfactor: - According to this relation the trade rule and enforced by the government of the country. The political factor is having the main strength in context of Boohoo company that they doing the business operation on various segment within the world that has no stronger customer base but the weaknesses of political factors that if a business is limited to the boundary region of a country then they could not any unable to help that particular business.
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Economical: - On the basis of this factor it emphasizes actual financial position as well as the performance of economy growth in behalf of company performance. The main strength of economic factors that supply and demand and other business opportunities investment rates can be a positive factor of Boohoo Company. They are doing their businesses and accept the innovation changes in order to improve the customer experiences. The weaknesses of an economic factor is that they are facing high turnover as well as upset is that enhance low employee satisfaction. Apart from some negative outcomes also like inflation and recession is are uncertain factor it can be race due to lack of investment and not having proper growth in economy. Social: - In the organization it is a successful implementation of product and services by entitled all the beliefs and values customer through which they are able to gain high strength. On the other hand the customer was also facing certain health issues which became necessary to establish Strategies and various plans( Biswas, 2021).The strength of social factor can be considered as approaching better product and services terms of demographic factors such as age gender income factor and so on. The income can be generated on the way of attracting more customers effectively. Technological: -.In this relation with the Best Technologies that enhanced by economy. The major strength of Technology factor provides Innovation and ideas in which country like Boohoo can growth the businesses into online shopping and other form of business. On other hand the weaknesses can be calculated unable to provide security all the customers in terms of data privacy and contain all types of information audiences in which the processes of organization getting affected on negative way. Environment: - There are different methods which is taken by company to save an consider the environment in which involves making plan for recycling and risk in plastic materials and implemented delivery place which would be safe use as well as energy. This is can be strength of environmental factor for Boohoo Company. Apart from at the weaknesses relation with external environment which main involves more challenges or risk that ultimately creates difficult situation for business growth.
Legal: - On the basis of Boohoo Company it was unable to make plans as per the right of workers in an organization stop it means that there is proper benefits and salary was not given to employees and they were resigning from their jobs. Boohoo need to concern for their employment law that they must apply payment of bonus right of employees and certain regulations which has to create their work process in systematic manner. This can be strength and provide positive outcomes. The weaknesses can be e legal factor of Boohoo company e without employment law there would be there would be less employee retention with no growth. Evaluation From the above analyzation of pastel strength and weaknesses is able to make better decisions in order to control over all work challenges and benefits. For the company consideration Boohoo is highlighted where they would achieve some external and internal sort of outcomes effectively. M4 Apply SWOT analysis StrengthsWeaknessOpportunitiesThreats Boohoo provides unique products and services to all the customers and enhances customer satisfaction as well as loyalty. Due to high level of rules and regulations huge cost gets incurred and as an online fashion retail market there is large number of competitors also (Prayag, Ozanne, and de Vries, 2020). Due to maximum number of customers it is an opportunity for Boohoo to apply more efforts on efficient management. The business is facing high competition in the marketplace. D2 Evaluation of impact on business objectives In relation with suppliers business gets affected because by maintaining the quality of raw materials is all dependent on the trust of suppliers. In terms of competitors the organizations has to be aware of what competitors are there in the marketplace and in accordance with that build up some market strategies( Harel, Schwartz and Kaufmann, 2020). In context with macro factors the company should come up with advanced technologies because through that only they will be able to survive in the market place.
CONCLUSION From the above report it has been concluded that proper business analyzation is very much important. The company should make certain plans in order to achieve profits and control business environment. There are different types of organizations like private, voluntary and public and all have their own plans and strategies.
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