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Assignment Hospitality Provision Travel Tourism Sector
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Added on 2019-12-28
Assignment Hospitality Provision Travel Tourism Sector
Added on 2019-12-28
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Hospitality Provision in Travel andTourism Sector 1
Table of ContentsINTRODUCTION................................................................................................................................3Task 1....................................................................................................................................................31.1 Explaining the role of hospitality industry within the travel and tourism sector and its interrelationship ..............................................................................................................................3Task 2....................................................................................................................................................52.1 Analyzing the implications of integration to the travel and tourism sector ..............................52.2 Discussing how integration affected the hospitality business ...................................................6Task 3....................................................................................................................................................83.1 Developing a rationale for the chosen project ..........................................................................83.2 Developing a plan for a hospitality business including the operational requirements of structure.........................................................................................................................................10CONCLUSION..................................................................................................................................12References..........................................................................................................................................132
INTRODUCTIONIn the present era, hospitality and travel & tourism sector is growing. Both sectors haveremarkable contribution in growth and development of nation. In this, for attracting tourists withinthe country companies which are operating in hospitality industry are required to makearrangements for the guests. Moreover, accommodation and stay facilities are one of the mainaspects which have high level of influence on satisfaction aspect of the customers. Thus, to promotetourism companies of hospitality industry, they need to make comply with health and safety lawswhich are introduced by government of UK. The present report is based on Intercontinental which is one of the largest hotel chain orgroup of UK. It offers luxurious accommodation facility to customers through 180 hotels andresorts which are situated around 60 countries of the world. This report will discuss extent to whichhospitality and travel & tourism sectors are highly interrelated with each other. It will also shedlight on the ways through which companies can expand its operations and functions. TASK 11.1 Explaining the role of hospitality industry within the travel and tourism sector and its interrelationship Hospitality industry plays a vital role in growth and development of Travel and Tourismsector. Moreover, Travel and Tourism is not an individual sector; rather it includes variousindustries such as airlines, hospitality, restaurants etc. Now, hospitality industry has gained moreimportance because it offers lot of business to organizations which are operating in this sector(Lashley, 2015). Moreover, in the present era, for making holidays or outing more memorablepeople prefer to approach tour operator for making all possible and effectual arrangements. Forinstance: TUI travel offers tour packages to the customers by including highly attractivedestinations. Products or services of TUI travel include air tickets, destination, hotel etc. In this, therole of hospitality is highly significant which closely influence the satisfaction level of customers orvisitors.Hospitality sector offers wide range of products and services to the visitors which make thestay experience of them more enjoyable. Intercontinental hotel offers huge variety of products orservices to the customers such as bed and breakfast, cafe, dining facilities etc. Along with this, italso provides gym, bar, pub, parlour, game zone, pool and other leisure facility to the guests. In thisway, quality and variety of services are one of the most essential factors which evolve high level ofsatisfaction among customers (Lugosi and et.al., 2016). Moreover, at destination, hotel is the placewhere visitor spends its huge amount of time. In this, the travel company can attract customers by3
offering the luxurious accommodation and dining facility to them. Hence, the success of Travel &Tourism sector is highly affected by the hotel which they offer to travellers in tour packages. In this,the role of hospitality sector is vital within Travel and Tourism sector. Moreover, hotel offersaccommodation facility to customers according to the budget of visitors such five start and sevenstar. Needs, wants and preferences of the customers are highly different from each other. In thissituation, hotel unit satisfies need of guests by providing luxurious suits to them as per their budget. Along with this, Intercontinental Hotel group (IHG) also serves food and offers diningfacility to the guests according to their taste. In addition to this, children are one of the mainelements which affect decision of the family. By taking into account this aspect, IHG hasestablished game zone within the hotel. Along with this, IHG also assists Travel and Tourism sectorin satisfying the living standard of visitors by offering pool, gym, spa, parlour, bar and art galleriesetc. Further, now people place more emphasis on hygiene aspects (Jones, 2016). In this, IHG offershigh quality room and maintenance, laundry services etc. This aspect clearly shows that hospitalityfirms provide high level of assistance to Travel & Tourism sector in getting the desired outcome. On the basis of all the above mentioned aspects, it can be stated that high level of positiverelationship exists between hospitality and Travel & Tourism sector. Moreover, theatres, shoppingmalls, amusements and theme park etc. are the places which render high level of entertainment tothe tourists. At such places, people or visitors also make use food and beverages. In this way, Travel& Tourism sector is highly linked with the hospitality sector to the significant level. Along with this,now business organizations also plan their meetings at outside places for providing change to theirpersonnel (Wood, 2015). In this, company also make arrangements in relation to accommodationand dining facilities. Thus, hospitality industry can also maximize its productivity and profitabilityby making arrangements for seminars and conferences. Along with this, Travel & Tourism industry also gives opportunity to IHG to increase theircustomers by offering high quality services to them. Moreover, in the service industry, satisfactionand loyalty aspect of customers are highly affected by quality of services offered to them. In thisregard, by making co-ordination with the tour agent business unit is able to serve large number ofcustomers. This aspect enables the organization to develop satisfaction among visitors by offeringthem with high quality services. Further, by offering the fresh flowers, welcome drink andcomplementary breakfast as well as by organizing party hotel can build distinct image in the mindof visitors (Cooke and Hearn, 2015). Along with this, in order to retain customers for long span oftime business unit emphasizes on offering membership cards. Thus, such policy also helpshospitality firm in increasing customer base. For instance: If IHG makes co-ordination with TUItravel then it will get opportunity to serve large number of visitors. This in turn, may result into high4
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