What Have We Learned from Marketing MANAGEMENT?
13 Pages4513 Words426 Views
Added on 2019-12-28
About This Document
Marketing MANAGEMENT | MARKETING MANAGEMENT1 1.0Introduction 3 Definitions 3 2.0Customer Perceive Value of Banking Sector 3 Perceived Benefits 4 Economic Benefits4 Emotional Benefits 5 Social Benefits 5 Relationship Benefit5 Sacrifices 6 Price, Time and Effort Sacrifices 6 Risk and Inconvenience 6 2. The purpose of this paper is to identify the customer perceived value in the banking sector using Sanchez model to measure the value proposition of Hong Leong Bank Berhad and the leading competitor, Public Bank Berhad according to the list of
What Have We Learned from Marketing MANAGEMENT?
Added on 2019-12-28
ShareRelated Documents
End of preview
Want to access all the pages? Upload your documents or become a member.
Perceived Customer Value Using Marketing Models
|23
|5370
|20
Marketing Management: Customer Value, STP Approach, Marketing Objectives, Ansoff Matrix, Marketing Mix
|10
|3243
|75
Business Model and Disruption: A Case Study of Commonwealth Bank Australia
|3
|869
|133
Impact of Service Quality on Customer Satisfaction in Malaysia Airlines
|4
|729
|56
Innovation and Sustainable Business Development - A Case Study of Commonwealth Bank
|13
|858
|304
Strategic Planning for Vodafone: Analysis, Issues, and Recommendations
|12
|2883
|308