The Contemporary Hospitality Industry

The Contemporary
Hospitality Industry

Introduction
Pestle analysis
Swot analysis
Factors effective demand and supply in hospitality industry
Current trends and development in hospitality
Various method that are used by bull hotel to responds all
current changes in hospitality
Conclusion
References

INTRODUCTION
 Lanesborough is UK-based hotel that is planning to promote it’s business into Asia
market for gaining large profitability and improves brand positioning in this
marketing by increasing customer’s satisfaction level.
 So, it needs to analyse external and internal factors of the business then it enables
to make productive strategies for leading sustainability in the business effectively.
 In this presentation will be discussed about latest and potential trends in hospitality
sector through analysing external and internal environment of the Lanesborough.

Pestle Analysis
Political
 Hospitality service and tourism facilities are most essential for the Asian country so
there are various hotels planned to locate their firm in tourism or hospitality industry.
 But Asian government protects their local population have imposed specific
restriction and policies.
 So, it can be considered imposed policies or rules of Asian government can affect
Lanesborough hotel negatively.
 So, it has to adapt all practices accordingly policies and rules for successfully
expansion of business.