The Contemporary Hospitality Industry

The Contemporary
Hospitality Industry

Table of Content
 Introduction
 PESTLE analysis of Accor
 SWOT analysis of Marriott Accor
 Comprehensibility of the current trends within the confines of hospitality sector
 Conclusion
 References

Introduction
Hospitality industry is one of the emerging and fastest growing sector across the world and its
main objective is to provide quality service to customers in an appropriate manner. This sector
involves areas such as travel and tourism, food and beverages, accommodation and
entertainment as well. For the presentation, Accor Hotels is taken into consideration. It is a
French multinational hotel and it operates in more than 100 countries. The organisation was
founded in the year 1960 by Paul Dubrule and Geraard Pellison. It has more than 2,80,000
employees and is performing globally.

PESTLE analysis of Accor
PESTLE analysis is considered as a framework, which help an entity to gain insight about
impact of external factors on business performance and activities as well. In relation to Accor
hotels, its higher authorities make use of PESTLE analysis as it help them to develop effective
strategies deal with situations in an effective manner. The factors consist on this framework is
given below in context to Accor:
 Political factor: It consist of policies, regulations, political stability, fiscal policy and so
on.