Contemporary Hospitality Industry

CONTEMPORARY
HOSPITALITY INDUSTRY

TABLE OF CONTENTS
TABLE OF CONTENTS................................................................................................................2
INTRODUTION..............................................................................................................................1
TASK A...........................................................................................................................................1
Current Structure, Scope and Size of the hospitality industry.....................................................1
TASK B...........................................................................................................................................2
Different Operational roles to be performed within the hospitality industry..............................2
Skills gaps within hospitality industry in relation to the range of various operational roles.......3
TASK C...........................................................................................................................................4
External Factors influencing the hospitality industry..................................................................4
Internal Factors influencing the business....................................................................................6
Current and Potential trends in the hospitality industry..............................................................8
CONCLUSION................................................................................................................................9
Reflection.....................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUTION
Hospitality industry is the part of service industry which comprises of 5 sectors mainly that
includes food & beverages, Lodging, Tourism, events and transportation. This includes the
different activities whose main goals is of providing services and satisfaction to customers. It is
divided into two main segments where first segment comprises lodging, staying or
accommodation industry and the second comprises of foods and beverage segments. Report will
enhance the understanding of industry and assess the different roles and skills shortages in
industry. It will assess internal and the external factors which impacts hospitality industry and
also about the current and potential trends and development influencing hospitality industry.
TASK A
Current Structure, Scope and Size of the hospitality industry
Hospitality industry is most flourishing industries of world. The industry is broad in
comparison with the other industries. Tourism and Hospitality industry are related closely and
play significant role in the growth and development of other industries. It brings the growth of
industry. It adds to overall value to the hospitality industry
Current Structure
Hierarchical structure is followed in the hospitality industry. This structure has pre –defined
positions in the organisation. The organisational structure has people with clearly defined roles
and responsibilities. It helps in smooth execution of the work in organisation. It facilitates
effective communication in the organisation through proper allocation of the duties to every
employee (Law, Chan and Wang, 2018). This structure enables the management to maintain
certain level of centralisation in the organisation.
Scope and Size
The industry contributes around US$ 6.5 trillion of total business of the world. In UK, the
industry contributes 11% of total GDP. The sector generates 130000 jobs in the cafes &
restaurants, 25000 jobs for food take-ways, 150000 jobs in the hotels and 25000 jobs in the
accommodation services. It is the fastest growing in world and contributing significantly to the
GDP of economy. It has developed into multi faceted industry. Digitalisation and technological
advancement has further helped the sector to grow at rapid speed. Due to importance of sector
economies around world are spending millions to enhance the growth and development of the
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industry. Also the standards and quality of services demanded by the people are increasing for
the hotels and restaurants.
TASK B
Different Operational roles to be performed within the hospitality industry
Any sector of the hospitality industry would not be running smoothly without right
resources and right people at right departments. The operational roles may vary with the size of
business but have below mentioned roles in common. The areas reflect different roles to be filled
for keeping organisation running. It is essential for the effective management of hotel.
Executives – It refers to decision makers in businesses who are managers, departmental heads or
directors. They are responsible for taking managing the business and taking decision considering
interest of the hotel as a whole. It involves different decisions including marketing, accounting
and even for front desk management.
Front Desk Services – They have to deal directly with the guests or customers and are
responsible for handling and taking bookings. The role often requires candidates with specialised
skills in handling the guests and understanding their needs.
Housekeeping – This department has role of keeping place and room tidy and clean. Team is
responsible for the every detail within the rooms from cleanliness of sheet to keep toiletries
stocked. They reflect the standards and quality of services being provided by the hotel
(Kandampully, Zhang and Jaakkola, 2018).
Maintenance – There is possibility that even best quality of electronics and utilities could
malfunction or break. With the advancement this role has been added where fixing and repairs
have become constant to provide the services uninterruptedly. These could also be monitored by
the executives or the front desk services for deciding what works best for them. It also includes
maintenance of working utilities to keep them working for long time.
Marketing & Sales – Like every other business this sector also require marketing team that is
responsible to convert the prospects into the paying guests and to spread brand message. The
marketers have to be updated with latest marketing practices and channels such as content
marketing, social media, OTAs and such others. Marketing role has to be performed by every
member of the company by providing quality services to the customers. The executives of the
hotel generally monitor the marketing and advertisement content for the message to be
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