Contemporary Hospitality Industry

Contemporary Hospitality
Industry
(LO3 & LO4)

TABLE OF CONTENT
• Introduction
• PESTLE Analysis of Rocco Forte Hotels
• SWOT Analysis of Rocco Forte Hotels
• Trends in the Hospitality Industry
• Conclusion
• References

Introduction
Hospitality industry includes a range of different business organisations providing
distinct products and services which are interrelated and combine together to
determine the experience of an individual. Rocco Forte Hotels is a British group of
hotels that was founded in the year 1996 and is headquartered at London, United
Kingdom. The management considers the opportunity to expand to Asian countries
for business growth and development. In this presentation, an evaluation of the
impact of external business environment factors and the SWOT Analysis in the
decision-making process of an organisation is being made. The presentation also
covers the current and future trends in the hospitality industry and determines its
implications.