The Contemporary Hospitality Industry

This presentation delves into the contemporary hospitality industry, focusing on Four Seasons Hotels and Resorts. It covers PESTLE analysis, SWOT analysis, current trends, and the importance of considering external and internal factors in the industry.

THE CONTEMPORARY
HOSPITALITY INDUSTRY

INTRODUCTION
 Hospitality is one of the fastest and leading sectors
all around the world that provides services and
facilities related to recreation, boarding, lodging,
accommodation etc to individuals with an aim to
generate maximum value from them.
 The presentation is based upon Four Seasons
Hotels and Resorts which functions in hospitality
industry and offers wide range of luxury services
to consumers all around the world.

PESTLE OF FOUR SEASONS HOTELS AND
RESORTS
•PESTLE analysis is external environment
screening framework.
•This framework is used by the companies
functioning across the globe to gain
comprehensive knowledge of the positives
and negatives linked to the business
environment.

CONTINUE...
 Political
 Economic
 Social
 Technological
 Legal
 Environmental

SWOT OF FOUR SEASONS HOTELS AND
RESORTS
 Four Seasons Hotels and Resorts is a
well renowned name in the bounds of
hospitality sector which recognises the
significance of constantly carrying out
internal analysis.
 For this purpose, the hospitality
organisation makes use of SWOT
analysis.

CONTINUE...
Strengths Weaknesses
• Four Seasons Hotels and Resorts
has extensive goodwill in the bounds
of hospitality industry.
•The staff of this hotel is
multilingual which assists in setting
healthy relations with the customers
for the long run.
• The marketing efforts of this hotel
group have not been much effective,
thereby giving the company a
setback in terms of financial
performance, against its actual
potential of earning.

CONTINUE...
Opportunities Threats
• Four Seasons Hotels and Resorts
has the opportunity to tap entry into
other potential markets like it is
considering to expand into Asia.
•The group can expand its
profitability by leveraging latest
technological trends.
• The biggest threat for this
hospitality group is considered to be
rivalry. The luxury hotels such as
Marriott, Hyatt and so on, pose threat
to existence of Four Seasons in the
market place.

CURRENT TRENDS IN HOSPITALITY SECTOR
Hospitality sector is largely concerned with gaining high contentment from the
customers and thus it focuses upon adapting itself to the current and emerging
trends of the market. Four Seasons Hotels and Resorts will also take into
account the below mentioned trends while expanding into Asia.
 Changing customer lifestyle trends
 Sustainability and ethical considerations
 Impact of digital revolution
 Emerging market and brand development

CONCLUSION
 It is concluded on the basis of discussion done above, that hospitality
sector is largely evolving with the passage of time.
 Also, it is considered important for a hospitality organisation to take into
due account the external and internal environmental factors
 This allows the organisation to leverage the market opportunities while
carrying out expansion within foreign markets.

REFERENCES
 Guillet, B.D., 2020. An evolutionary analysis of revenue management
research in hospitality and tourism. International Journal of Contemporary
Hospitality Management.
 Michel, J.W., Tews, M.J. and Tracey, J.B., 2020. Validating effective
managerial behaviors for the hospitality industry. International Journal of
Contemporary Hospitality Management.
 Anning-Dorson, T. and Nyamekye, M.B., 2020. Be flexible: turning
innovativeness into competitive advantage in hospitality firms. International
Journal of Contemporary Hospitality Management.