Unit 1 - The Contemporary Travel and Tourism Industry

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Unit 1 The Contemporary Travel and Tourism IndustryName:Unit 1The ContemporaryTravel and Tourism
Industry
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................6..........................................................................................................................................................6TASK 4..........................................................................................................................................20........................................................................................................................................................20CONCLUSION..............................................................................................................................29REFERENCES..............................................................................................................................30
INTRODUCTIONTravel can be defined as act of going on a trip in order to enjoy their leisure time. Peopletravel from one place to another in order to explore and enjoy quality time. Whereas, tourismrefers to as activities of people travelling to other places and staying there either for businesspurpose or to spend some quality time. This report is based on Titan Travel which is a widercollection of planned itineraries, river cruises, trips exclusively for solo travellers has hiredfifteen new employees in their firm for their vacant post. This assignment includes various stagesin which the changes of travel and tourism take place. It focuses on how they shape travel andtourism industry. Determine the various factors which influence the tourism industry. Also,current course in the international travel and tourism industry. Additionally, study the forcesimpacting international place (Blanchard and Higgins-Desbiolles, 2013).TASK 1DEVELOPMENT AND KEY ELEMENTS OF TRAVEL AND TOURISMKey Milestones in Development of Travel and Tourism IndustryThere was the concept in past period that traveller loved to visit new places whenever theyget free time. The attractive places at that time were pilgrimage spots. It was one of the reasonsthat travel and tourism industry have developed in significant manner. Whenever any of thegroup or person wants to visit new place or places, they need to consider all those services thatthey require for spending their leisure time. There are number of facilities and services that areneeded by the traveller whenever they want to refresh themselves. This industry was started todevelop in the end f 19thcentury. Its current situation it is one of the most successful businesswhich is performing well within the market. Travel and tourism are the third biggest industrialsector within the premises of UK that has been helping a lot to UK to earn foreign currency. Thissector has got the new milestone which is being able incorporate a greater number of companiesin recent period. In present time, there are number of hotels, restaurants and cafes are doing welland even that is helping to attract the customers easily (Connell, 2013).1
Illustration1: Key Developments of Travel and TourismAs seen in the picture above, within different timelines, there were enhanced developmentsin this sector. There are several timelines which ensured major developments in travel andtourism.1970:As a prime example, tourism industry headed on to one of the major milestones by introductionof package holidays, where tourism companies indulged in providing holiday packages toindividuals all over the world.1990:Another key milestone that was witnessed by travel and tourism industry was developed ofinternet in 1990. After this, the tourism industry saw a breakthrough in the sector due toimpressive and extraordinary cultural integration and spread of information throughout the worldabout breath taking destinations and tourist attractions.2
Illustration2: International Tourist Arrivals by World RegionAll these changes are directed towards an effective and exceptional transformation of thisindustry which has led to major changes in cultural and lifestyles of individuals. Moreover, asper these changes and effective developments, tourism rate has shot up exponentially in severalregions worldwide, with the most visited locations described in the image above. In addition tothis, there are regular on-going developments in terms of technology and transport that makes itssuccess in the future even more evident. This sector has been trying to bring something newevery day which is also helping this sector to attract new traveller. The profitability in this sectorin current situation is in high number due to which even service provider is also trying to deliverthe best service which is possible in their hands. In context of Titan Travel, they are also tryingto enhance their performance by hiring a greater number of employee’s so that targets and goalscan be easily accomplished. In short, the milestone which has been achieved by the travel andtourism sector is appreciable.3
Distinguished elements of travel and tourism industry and focus on how they correlatedIn order to grow and flourish in the international market travel and tourism adopts variouselements in the open market (Dasgupta, 2011). In the cutthroat competitive world Travel andTourism is the quickest flourishing sector. To accomplish huge profits in the neck to neckcompetition organization investigate various element so that potential customers emerging needscan be full filled. The various types of elements are explained as follow:Direct Elements: -In travel and tourism sector these are the elements which attractpotential consumers directly in order to enjoy the availing services like, rooms, transportation,ride, etc. Here are some of the direct services prevailing in the open market such asaccommodation in hotel, food and beverage facilities etc.For example:While visitors staying inany hotel if their provided facilities such as accommodation or food facilities are not up to theirdesire level. As for example , quite recently, according to Telegraph , out of almost 4,300responses by surveys taken from individuals, it was determined that Annual ranking of BritanniaHotels within the UK has worst ratings out of all and its 54 hotels in Britain have received notmore than 2 stars on any forum or responses from customers. Thus, in case a hotel indulges insuch an activity, then it will directly create negative impression on the goodwill of the firm dueto which client visiting the place will decrease gradually (Falk, 2012).Indirect Elements: -It is another type of element prevailing in the open market. However,it is related with electricity, Wi-Fi connectivity facilities, cleanliness in the room, etc. whichdirectly or indirectly provides pleasant experience to the customers and are enjoying their serviceoffered to them. Moreover, when these services are offered by the organization it frames apositive image in the mind of customers. As well as build brand image of the company in theglobal market due to which sales volume is raised at large scale.4
Interrelation of these both elements can be supported by the using example as discussed belowIn the maket place when a visitor books a tour package with a travel agency it basicallyinvestigates the best place along with facilities such as, accomodation, transportation and foodand beverage facilities. In Direct Elements when travellers visit the destination than they searchout for the good electricity and the Wi-Fi facilities. Here, when both the needs of the travellersare fully satisfied they enjoy their vacation or trip completely. And have a long term experiencewithin the respective industry and build positive image in the mind of the customers (Hall,2013). However, this will ensure maximum satisfaction to the customers and helps to generatemore success and profitability in the Travel and Tourism industry. So, it can be said both theelements and interrelated to each other in the neck to neck competition.5
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