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Unit 1 - The Contemporary Travel and Tourism Industry

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Added on  2021-02-21

Unit 1 - The Contemporary Travel and Tourism Industry

   Added on 2021-02-21

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Unit 1 The Contemporary Travel and Tourism IndustryName: Unit 1The ContemporaryTravel and Tourism
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Industry
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................6..........................................................................................................................................................6TASK 4..........................................................................................................................................20........................................................................................................................................................20CONCLUSION..............................................................................................................................29REFERENCES..............................................................................................................................30
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INTRODUCTIONTravel can be defined as act of going on a trip in order to enjoy their leisure time. Peopletravel from one place to another in order to explore and enjoy quality time. Whereas, tourismrefers to as activities of people travelling to other places and staying there either for businesspurpose or to spend some quality time. This report is based on Titan Travel which is a widercollection of planned itineraries, river cruises, trips exclusively for solo travellers has hiredfifteen new employees in their firm for their vacant post. This assignment includes various stagesin which the changes of travel and tourism take place. It focuses on how they shape travel andtourism industry. Determine the various factors which influence the tourism industry. Also,current course in the international travel and tourism industry. Additionally, study the forcesimpacting international place (Blanchard and Higgins-Desbiolles, 2013). TASK 1DEVELOPMENT AND KEY ELEMENTS OF TRAVEL AND TOURISMKey Milestones in Development of Travel and Tourism IndustryThere was the concept in past period that traveller loved to visit new places whenever they get free time. The attractive places at that time were pilgrimage spots. It was one of the reasons that travel and tourism industry have developed in significant manner. Whenever any of the group or person wants to visit new place or places, they need to consider all those services that they require for spending their leisure time. There are number of facilities and services that are needed by the traveller whenever they want to refresh themselves. This industry was started to develop in the end f 19th century. Its current situation it is one of the most successful business which is performing well within the market. Travel and tourism are the third biggest industrial sector within the premises of UK that has been helping a lot to UK to earn foreign currency. Thissector has got the new milestone which is being able incorporate a greater number of companies in recent period. In present time, there are number of hotels, restaurants and cafes are doing well and even that is helping to attract the customers easily (Connell, 2013).1
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Illustration 1: Key Developments of Travel and TourismAs seen in the picture above, within different timelines, there were enhanced developments in this sector. There are several timelines which ensured major developments in travel and tourism.1970:As a prime example, tourism industry headed on to one of the major milestones by introduction of package holidays, where tourism companies indulged in providing holiday packages to individuals all over the world.1990:Another key milestone that was witnessed by travel and tourism industry was developed of internet in 1990. After this, the tourism industry saw a breakthrough in the sector due to impressive and extraordinary cultural integration and spread of information throughout the worldabout breath taking destinations and tourist attractions.2
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Illustration 2: International Tourist Arrivals by World RegionAll these changes are directed towards an effective and exceptional transformation of this industry which has led to major changes in cultural and lifestyles of individuals. Moreover, as per these changes and effective developments, tourism rate has shot up exponentially in several regions worldwide, with the most visited locations described in the image above. In addition to this, there are regular on-going developments in terms of technology and transport that makes its success in the future even more evident. This sector has been trying to bring something new every day which is also helping this sector to attract new traveller. The profitability in this sector in current situation is in high number due to which even service provider is also trying to deliver the best service which is possible in their hands. In context of Titan Travel, they are also trying to enhance their performance by hiring a greater number of employee’s so that targets and goals can be easily accomplished. In short, the milestone which has been achieved by the travel and tourism sector is appreciable.3
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Distinguished elements of travel and tourism industry and focus on how they correlatedIn order to grow and flourish in the international market travel and tourism adopts various elements in the open market (Dasgupta, 2011). In the cutthroat competitive world Travel and Tourism is the quickest flourishing sector. To accomplish huge profits in the neck to neck competition organization investigate various element so that potential customers emerging needs can be full filled. The various types of elements are explained as follow:Direct Elements: - In travel and tourism sector these are the elements which attract potential consumers directly in order to enjoy the availing services like, rooms, transportation, ride, etc. Here are some of the direct services prevailing in the open market such as accommodation in hotel, food and beverage facilities etc. For example: While visitors staying inany hotel if their provided facilities such as accommodation or food facilities are not up to their desire level. As for example , quite recently, according to Telegraph , out of almost 4,300 responses by surveys taken from individuals, it was determined that Annual ranking of Britannia Hotels within the UK has worst ratings out of all and its 54 hotels in Britain have received not more than 2 stars on any forum or responses from customers. Thus, in case a hotel indulges in such an activity, then it will directly create negative impression on the goodwill of the firm due to which client visiting the place will decrease gradually (Falk, 2012).Indirect Elements: - It is another type of element prevailing in the open market. However, it is related with electricity, Wi-Fi connectivity facilities, cleanliness in the room, etc. which directly or indirectly provides pleasant experience to the customers and are enjoying their serviceoffered to them. Moreover, when these services are offered by the organization it frames a positive image in the mind of customers. As well as build brand image of the company in the global market due to which sales volume is raised at large scale.4
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Interrelation of these both elements can be supported by the using example as discussed belowIn the maket place when a visitor books a tour package with a travel agency it basically investigates the best place along with facilities such as, accomodation, transportation and food and beverage facilities. In Direct Elements when travellers visit the destination than they search out for the good electricity and the Wi-Fi facilities. Here, when both the needs of the travellers are fully satisfied they enjoy their vacation or trip completely. And have a long term experience within the respective industry and build positive image in the mind of the customers (Hall, 2013). However, this will ensure maximum satisfaction to the customers and helps to generate more success and profitability in the Travel and Tourism industry. So, it can be said both the elements and interrelated to each other in the neck to neck competition.5
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