Impact of Cultural Diversity on Company Performance

This presentation explores the impact of cultural diversity on the performance of a company, with a focus on Marks and Spencer. It discusses the benefits and challenges of managing cultural diversity, as well as recommendations for effective communication.

Research Project

 Introduction
 Aims and objective
 Research outcomes
 Meeting of objectives
 Communication with Stakeholders
 Conclusion
 Recommendations
Table of content

Research Title
“To evaluate about the impact lead by various benefits and
challenges of cultural diversity on performance of a company”.
An investigation on Marks and Spencer
The current presentation consists of aim and objective of the
research along with an explanation about its findings and
stakeholders. At last, recommendation and conclusion are also
included in this presentation .
Introduction

Aim of the research
The main aim which is associated with performing current research
work is, “ To evaluate about the concept of cultural diversity
along with determining the impact of benefits and challenges of
cultural diversity on performance of a company”. An
investigation on Marks and Spencer.
Research Objectives
The main objectives associated with current investigation lead
out on the Marks and Spencer are stated as follows:
To investigate about the main benefits and challenges associated
with managing cultural diversity in an organisation.
Aims and objective

 Theme 1: Implication about the concept of cultural
diversity and equality within a business organisation
Research Outcomes
Q1) Are you having any implication about the concept of
cultural diversity and equality within a business
organisation?
Frequency
a) Yes 26
b) No 1
c) Neutral Implication 3

 Theme 2: Main benefits that are associated with management
and adoption of cultural diversity within a firm
Research Outcomes
Q2) As per your view point what could be the main benefits
that are associated with management and adoption of
cultural diversity within a firm?
Frequency
a) Enhanced productivity level 7
b) Better expansion opportunity 8
c) Skilled workforces 9
d) Improved Brand image 6

The findings of current investigation are effectively meeting the
set objectives as information about the main benefits and
challenges associated with managing cultural diversity in an
organisation is provided by it. It has been find out that
enhanced productivity and improved skill of workforce along
with better brand image and growth opportunity are main
advantages of managing equality and diversity.
Meeting of objectives

Use of online modes of communication is met to collect and
transfer all needed information with stakeholders and intended
audience which consists of managers, employees, customers and
other associated parties of Marks and Spencer along with the
researcher and scholars who are having interest in the concept of
equality and diversity.
Communication with Stakeholders

On the basis of current study a conclusion can be drawn
that Enhanced productivity level, Better expansion
opportunity, Skilled workforces and Improved Brand
image are the main benefits that are associated with
management and adoption of cultural diversity within a
firm.
Conclusion

It has been find out from current investigation that
management of cultural diversity and equality is important
and viable for a firm. Thus, implication of effective
communication channel is essentially recommended for
Marks and Spencer to lead better bonding and interaction
among diversified employees which set out base for an
inclusive workforces.
Recommendations

Thank you !!!!