Impact of Cultural Diversity on Employee Productivity in Retail Sector

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: To evaluate the impact of Cultural Diversity practices on the employees' productivity and
performance at workplace in the context of retail sector in UK. A study on Marks & Spencer (M&S).
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
TOPIC
To evaluate the impact of Cultural Diversity practices on the employees' productivity and performance
at workplace in the context of retail sector in UK. A study on Marks & Spencer (M&S).
AIM
To study the impact of Cultural Diversity practices carried out in M&S on the productivity and the
performance of the employees at the workplace.
OBJECTIVES
 To analyse the overall concept of cultural diversity management at M&S.
 To identify the ways in which cultural diversity impacts the overall productivity and performance of
the employees at the workplace.
 To ascertain the challenges which can be faced by M&S in the implementation of the practices to
manage cultural diversity.
 To recommend the strategies through which M&S can meet up the challenges above in order to
increase the productivity and performance of the employees at the workplace.
Research objectives (e.g what is the question you want to answer? What do you want to learn how to
do? What do you want to find out?):
Through the research question researcher wants to find the way cultural diversity practices impact on overall
employee’s performance and productivity level. Want to learn different strategies or method that could be
used to manage diverse individuals in the firm.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the topic is important):
Culture diversity management is primary concern of various international organisation so it required deep
research in order to know method or techniques that can be used to manage diverse individual that have
different taste and preferences. So it helps in studying different ways company have managed with cultural

diversity in the organisation. Another reason is that Through this research, want to learn skills to manage
culture diversity in workplace so that employees are ready to give best for growth and success of organisation.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Bouncken, R. B and et.al., , 2018. Cross-cultural diversity management in service firms. European Journal of
International Management, 12(5-6). pp.510-535.
Chouari, A., 2016. Cultural diversity and the challenges of teaching multicultural classes in the twenty-first
century. Arab World English Journal (AWEJ), 7(3). pp.3-17.
Dreamson, N., 2016. Reinventing intercultural education: A metaphysical manifest for rethinking cultural
diversity (Vol. 41). Taylor & Francis.
Legare, C. H., 2017. Cumulative cultural learning: Development and diversity. Proceedings of the National
Academy of Sciences, 114(30). pp.7877-7883.
Moody, P., 2017. The UK film council and the ‘cultural diversity’agenda. Journal of British Cinema and
Television, 14(4). pp.403-422.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research, development and
analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production
of final outcome, evaluation, writing the report):
Time-frame Week
1
Week
2
Week
3
Week
4
Wee
k 5
Week
6
Week
7
Week
8
Week
9
Week
10
Week
11
Topic, Aim
and
objectives,
Rationale
and
Significance
Literature
Review
Data
collection
and
Questionnaire
How long this
will take:
11 weeks
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Research
Methodology
Data analysis
Finding
Submission
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your areas of
research will cover:
The research will be based on the inductive approaches as there is not theory to be tested. According to the
experiences and observations in the research, the theory will eb developed. The qualitative type of data will be
used in order to analyse the impact of the cultural diversity on the performance and productivity of the
employees. Interpretivism philosophy will be used for qualitative data as there is a need to analyse the
experience and the opinions of the employees of Marks & Spencer. The primary and secondary methods will
be used to collect the data under which literature review and the questionnaire method will be used.
Comments and agreement from tutor
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