Impact of Cultural Diversity on Company Performance: A Study on Marks and Spencer

Unit 11 – Research
Project

Table of Contents
Abstract............................................................................................................................................1
Research topic: “To evaluate about the impact lead by various benefits and challenges of cultural
diversity on performance of a company”. An investigation on Marks and Spencer.......................1
INTRODUCTION...........................................................................................................................1
Background to the study.........................................................................................................1
Research aims & objectives....................................................................................................2
Rationale for the research.......................................................................................................2
Research questions.................................................................................................................2
Literature Review.............................................................................................................................3
Methodology and Data Collection...................................................................................................5
Data analysis and interpretations.....................................................................................................9
Analysis of Data.....................................................................................................................9
Interpretation and presentation of data.................................................................................11
Research Outcomes........................................................................................................................20
Covered In PPT....................................................................................................................20
Conclusion and Recommendations................................................................................................20
Conclusion............................................................................................................................20
Recommendation..................................................................................................................21
Reflection & Recommendation of alternative research methodology...........................................21
REFERENCES..............................................................................................................................22

Abstract
The main purpose of current investigation is to evaluate about the impact lead by various
benefits and challenges of cultural diversity on performance of a company for which a research
is undertaken on Marks and Spencer. The significance and importance of current study
comprises of better understanding about the challenges and benefits of cultural diversity along
with better strategies for its management. Utilisation of quantitative form of research method is
made for current study which comprises of collection of data with the help of questionnaire.
Further, presentation of numeric facts with the help of pie charts and frequency table are also
included into current research project to meet and accomplish desired targets and objective in an
effective manner.
Research topic: “To evaluate about the impact lead by various benefits and
challenges of cultural diversity on performance of a company”. An
investigation on Marks and Spencer.
INTRODUCTION
Background to the study
The report is based on equality and diversity at workplace as it is more essential aspect
under which business produce better certainty in effective manner. In this business make sure
that all its employee felt equal in terms of age, race, gender, race, religion, career experience,
belief, skills, cultural background, sexual orientation and many other aspects as well. Equality is
all about to ensure that each and every individual get equal opportunity as the working employee
didn't get differentiated or discriminated on the basis of characteristics (Arenas and et. al., 2017).
On the other hand diversity is all about to make better accounting in between different group of
individual so that positive values is placed so that all the differences is removed in effective
manner. It promotes better working culture in which all the employee getting encourage and
inspire each other. It is also used to express better thoughts and ideas under which probability of
attaining higher advantages and benefits is achieved with perfection. This research is conduced
on Marks and Spencer as it is a British multinational retailer that is specialise in clothing, food
and home products as well. It was established in 1884 by Michael Marks and Thomas Spencer
and having a headquartered in London, UK (Mahlangu, 2019).
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Research aims & objectives
Research aim
The main aim which is associated with performing current research work is, “ To evaluate
about the concept of cultural diversity along with determining the impact of benefits and
challenges of cultural diversity on performance of a company”. An investigation on Marks and
Spencer.
Research objectives
The main objectives associated with current investigation lead out on the Marks and
Spencer are stated as follows:
 To investigate about the main benefits and challenges associated with managing cultural
diversity in an organisation.
 To determine the impact of concept of managing cultural diversity on the performance of
Marks and Spencer.
 To indentify and recommend suitable ways for Marks and Spencer to effectively manage
cultural diversity and equality at its workplace
Rationale for the research
The reason behind the conduction of this research is to measure the different aspect that is
related and generated by inducing equality and diversity at workplace. In this major benefits and
challenges that is associated with managing cultural diversity is developed. In addition various
impact and concept about managing cultural diversity is measured that has direct dependence
over Marks and Spencer performance. Furthermore, suitable way is analysed that has better
effectiveness while inducing cultural diversity and equality at workplace. It assist to make better
accessibility under which different opportunity is analysed by offering fair treatment.
Research questions
 What are the main benefits and challenges associated with managing cultural diversity in
an organisation?
 How a vital impact is lead by concept of managing cultural diversity on the performance
of Marks and Spencer?
 What strategies could be recommended for Marks and Spencer to effectively manage
cultural diversity and equality at its workplace?
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Literature Review
It is a narrative review that is also known as scholarly paper as it represent current
knowledge and also includes substantive findings as well. It is basically define as theoretical and
methodological contribution of specified topic. It is a comprehensive compendious of a previous
research as on specified topic (Baur and et. al., 2018). It has been collected from scholarly books,
articles and many other relevant areas of research as well. The pertained review must be
describe, enumerate, objectively, summarise, clarify and evaluate previous research so that better
outcome is conceived that has strong relativity about current subject. It is also being used to
acknowledge the previous work that assures that work is processed with perfection and in order
to mentioning an effective field of study assimilated work is analysed so that adequate outcome
is developed with effectiveness.
To investigate about the main benefits and challenges associated with managing cultural
diversity in an organization.
As per the viewpoint of Katle Reynolds, 2017, the successful business is processed with
the continuous growth of different thinking that is processed on the basis of global presence and
inclusiveness. The cultural diversity in workplace is an essential aspect as under this ability of
business to gain higher competitive advantage is processed at international scale. The global
integration is an integral aspect that embrace working culture and its standards in appropriate
mode. In this different kind of challenges are faced by business as while working all across
culture, boarders, languages and attribute as well. It usually strive clear mission as it thrive
unpredictable, fast paced and fundamental business environment. There is different benefits and
challenges that has vital impact over the productivity and production of business.
In terms of beneficiary impact diverse culture is having better working prospect by which
employee get more motivated and committed towards achievement of its standardized goals and
objectives. In this better creativity and innovation is drive in successful mode by which local
market knowledge and its insight is increases in terms of higher competitiveness and profitable.
The cultural insight and its sensitivity is increases as by developing local knowledge in terms of
attaining higher quality and achievement from targeted marketing (Böheim, 2019). As while
enhancing diverse culture an ability of an organization to attract and retain diverse talent is
increases. The diverse skill allows to make adaptable changes in broader range and it is in terms
of its products and services. The working team that is more diverse is always be more productive
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