Unit 11 – Research Project

Unit – 11
Research Project

TABLE OF CONTENT
 Introduction
 Research Outcomes
 Conclusion

INTRODUCTION
 Globalisation is the simple process of interaction and integration of all the
companies with different countries so that they will come together as one big
global economy in order to make international trade more easy.
 The chosen firm for this report is TESCO which is one of the leading retail
company in UK.
 Report also describe the effectiveness of choosing joint venture as a market
entry mode by using Literature Review and further using questionnaire, it also
helps to attain the aim of the report.