Impact of Management of Cultural Diversity on Performance of an Organization

This assignment evaluates the importance of managing cultural diversity and its impact on the overall performance of an organization. It focuses on Morrison, a supermarket chain in the UK, and uses both primary and secondary research methods to collect data. The analysis and interpretation of the data lead to recommendations for measures that Morrison can adopt to promote cultural diversity and equality in the workplace.

Unit 11
Executive Summary
The current assignment is based on topic of evaluation about the importance of managing
cultural diversity along with its impact on overall performance of an organisation for which an
investigation is conducted on Morrison. Use of both primary and secondary set of research
method is made which consists of collection of data through making use of questionnaire
which is based on quantitative nature along with use of online articles and journals. Beside
this valid analysis and interpretation of data is also made to reach a valid conclusion and set
results to meet current research objectives.
Table of Contents
Executive Summary.........................................................................................................................1
Research Topic: Impact of management of Cultural Diversity on performance of an organization
..........................................................................................................................................................1
Introduction......................................................................................................................................1
Background to the study.........................................................................................................1
Research aims & objectives....................................................................................................1
Rationale for the research.......................................................................................................1

Research questions.................................................................................................................2
Literature Review.............................................................................................................................2
To get better understanding about the conception of managing cultural diversity................2
To determine the impact of management of cultural diversity on the overall performance of
Morrisons................................................................................................................................3
To recommend suitable measures and ways that could be adopted by Morrisons to bring
cultural diversity and equality at its workplace......................................................................3
Methodology and Data Collection...................................................................................................4
Costs, access and ethical issues..............................................................................................8
Timelines................................................................................................................................8
Data analysis and interpretations...................................................................................................10
Research Outcomes........................................................................................................................18
Covered in PPT.....................................................................................................................18
Conclusion and Recommendations................................................................................................18
Conclusion............................................................................................................................18
Recommendation..................................................................................................................19
Reflection & Recommendation of alternative research methodology...........................................19
REFERENCES..............................................................................................................................20

Research Topic: Impact of management of Cultural Diversity on performance
of an organization
Introduction
Background to the study
The concept of cultural diversity is mainly related and associated with the setting a positive
balance and interaction among these diversified group of people with the through eliminating the
dimensions of diversity though adopting and leading out an open hiring process and system for
all candidates (Ayub and et. al., 2017). Thus, many positive and negative influence are lead out
by management of cultural diversity. Therefore current investigation is lead out on Morrison
which is a trending chain of supermarkets in the United Kingdom to evaluate and analysis about
the Impact of management of Cultural Diversity on performance of an organization.
Research aims & objectives
Aim of current research
The main aim of current research work is, “To evaluate about the importance of
managing cultural diversity along with its impact on overall performance of an organisation”.
An investigation on Morrison.
Research objectives
 To get better understanding about the conception of managing cultural diversity.
 To determine the impact of management of cultural diversity on the overall performance
of Morrisons.
 To recommend suitable measures and ways that could be adopted by Morrisons to bring
cultural diversity and equality at its workplace.
Rationale for the research
Selection of current research topic is rational as it facilitates better understanding about an
important concept of managing cultural diversity that leads to many benefits and advantages for
a firm. Beside this, an analysis of impact of management of cultural diversity on the overall
performance of a firm is also made along with analysis of some better measures and ways to
bring cultural diversity and equality at workplace to enhance overall performance and expansion
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level. Apart from this, current research work is also rational from personal interest of researcher
along with leading enhanced skills and knowledge for other scholars.
Research questions
 What is meant by conception of managing cultural diversity?
 Is any vital impact of managing cultural diversity is seen on the performance of
Morrisons?
 What are the possible recommended measures and ways that could be adopted by
Morrisons to bring cultural diversity and equality at its workplace?
Literature Review
To get better understanding about the conception of managing cultural diversity
As per the view point of Vince Scopelliti, 2019, the conception of cultural diversity is
mainly related and associated with the presence of a variation between the people and
employees which are working in a firm in terms of a range of dimensions comprising of their
ancestry, culture, ethnicity, age, ethno-religiosity, language, background, national origin, race or
religion. Thus, the concept of cultural diversity is mainly related and associated with the setting a
positive balance and interaction among these diversified group of people with the through
eliminating the dimensions of diversity. In simpler terms the culturally diverse workplace or
management of cultural diversity is associated with that practises of a firm to employ staff and
candidates with a range of different backgrounds who belongs to diverse culture or other factor
(Bouten-Pinto, 2016).
Apart from this, an analysis has also been made that the management of cultural diversity
and employing of staff from diverse background becomes more vital and essentials for a firm or
company as it encourage innovation along with 'out of the box' creative thinking and effective
decision making. Management of cultural diversity mainly comprises of a fair selection process
that ensures employment of employees from diversified groups thus, leads put a more creative
and skilled workforce along with enhancing the performance level of a company. Thus,
managing cultural diversity is a vital conception for a company to have improvement in its skills
and competencies level along with facilitating an enhanced expansion opportunity through
implicating am open hiring process for all sorts of employees and candidates (Greene, 2020).
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To determine the impact of management of cultural diversity on the overall performance of
Morrisons.
With respect to the information provided by the Lauren Clarke, 2020, it has been observed
that a range of benefits and advantages are associated with the management of cultural diversity
that overall leads and ensures a positive impact on the performance of any company. A
evaluation of the main benefits and advantage lead out by the management of cultural diversity
which is reflecting an optimistic impact on the overall performance level of a company are
provided below:
Wider pool of talented candidates- Implication of policy of cultural diversity offers and
leads out to a wider pool of talented candidates for recruitment and selection of a more
competent and skilled employees which have a positive impact performance of a firm. An
analysis can be made that implication of cultural diversity by Morrison leads to more smart
recruitment for selection of talented employees from a diversified group which enhance the
viability and skills level of workforce to have positive impact on its performance (Ku and Liu,
2020).
Enhanced expansion opportunity- Implication of management of cultural diversity leads
to more talented and skilled workforces having a wide range of information about the
expectation and wants of a larger number of customer therefore, enhance the size and scope of
expansion opportunity for a firm that aging brings and leads to a positive impact on overall
performance of a company.
Increased productivity and creativity level- The another vital benefit and positive impact
of cultural diversity comprises of increased level of productivity and creativity through recruiting
talented employees from a diverse group of candidates. Apart from this, a different and improved
perspective and new ideas are also provided by diverse workforce which enhance the
competitive strength and productivity of firm that have a positive impact on its performance
(Miller, 2020).
To recommend suitable measures and ways that could be adopted by Morrisons to bring cultural
diversity and equality at its workplace
As per the view point of Ravazzani, S., 2016., implication and proper management of
cultural diversity and equality has become vital for an organisation as it leads positive impact on
its performance along with many other benefits thus, adoption of some suitable measures has
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become important for companies. An analysis and evaluation of some of these suitable measures
and ways that could be adopted by Morrisons to bring cultural diversity and equality at its
workplace:
Regular cultural training and learning- Providing of regular cultural training is an
effective way by the Morrison can bring and effectively manage cultural diversity at its
workplace (Ordonez-Barona, 2017). An analysis can be made that providing training and
effective learning to employees ensures and leads out awareness among employees which create
a sense of respect among diverse workforce to bring enhanced level of inclusion and equality at
workplace.
Fair HR practises- Adoption and implication of fair HR prcatises leads and ensures
recruitment and section of employees from diverse culture and background therefore, ensures
and leads to better creation of diversity at workplace. Apart from this, implication of fair
promotion and remuneration policies ensures and leads to a more fair workplace environment
through elimination of all kind of discrimination therefore leads to better management of
equality and diversity at place of work of Morrison.
Effective communication- Providing and leading out effective communication channels is
also a viable measure to set out effective bonding and interaction among diverse workforce to
have better management of cultural diversity and equality at place of work (Riccucci, 2018). An
analysis can be made out that effective communication brings and leads out to better sense of
interaction and enhanced binding among employees of Morrison that ensures to creation and
implication of diversity and equality.
Methodology and Data Collection
It is the most vital and crucial aspect of any research project as it facilitates leads out to
better impaction and information about the research methodology that is used by a researcher for
leading and conducting a research work (Syed and Ozbilgin, 2019). With respect to current
investigation to provide proper justification for selection of research method implication and use
of research onion is suitable a description of which is provided as follows:
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Figure 1: Research onion, 2020.
Research philosophy- It forms the first layer of research onion that is further divided and
bifurcated into four main parts which consist of positivism, realism, interpretivism and
pragmatism. Out of these four sets of research philosophies, implication and use of positivism
philosophy is most appropriate and suitable for current investigation as it suits the objective
nature of study along with facilitating a more systematic and practical way of investigation.
Research approach- It is basically the second layer of research onion that is divided into
two main parts out of which one is selected on the basis of nature of study. The two form of
research approach is deductive and inductive from which inductive is associated with in-depth
analysis where as deductive is associated with objective nature of study. Thus, implication of
inductive approach is not suitable (Wang, 2018). Therefore, deductive approach is utilised for
current investigation which is justifiable for supporting positivism study to ensures better
scanning and testing of numeric facts and statics.
Research strategy- This aspect of research onion model facilities a complete framework
and design for conducting and leading a study that is divided and bifurcated into many types like
survey, case study, action research, experiments, observation, interview, etc. With respect to
nature of current investigation, use and implication of survey method seemed out to be most
appropriate as it leads to collection of data from a larger section of participants in a most cost and
time effective manner through utilising questionnaire as research tool (Warner and Moonesar,
2019).
Choices of method- Qualitative and quantitative are two most common types and forms
of research method from which accomplishment of qualitative research method is made to
conduct an in-depth and delayed investigation that is quite complex and time consuming.
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Therefore, implication and use of quantitative form of research method is appropriate and
justifiable for current investigation as it support a numeric and objective form of investigation.
Further, the justification of use of quantitative research method also comprises of fact that it
leads to easy collection of numeric facts and data that is less time consuming and facilitates a
viable manner of presentation to reach a specific and more measurable set of results and
conclusion.
Time Horizons- Cross sectional and longitudinal are two forms of time horizons and
duration frames from which longitudinal is associated with long term where as cross section
leads to short duration of study (Miller, 2020). Therefore, implication of cross sectional time
horizons are made for current investigation to present all research activity at a single and specific
set of time.
Data collection and analysis- Collection of data would be made from the primary and
secondary sources of data for current investigation to ensure significant information of making a
valid and reliable conclusion (Ku and Liu, 2020). Use of primary sources is justifiable as it
ensures and leads to first hand information which is directly collected from the respondents
where as secondary data is also justifiable as it facilitates base and framework for leading a more
way of investigation. Collection of primary data would be made with the help of questionnaire
where as secondary from of information would be collected and lead out from the online articles
and journals.
Sampling method- It is mainly related and associated with the selection of a pre
determined number of participants from a larger section of respondents to support a more
effective and timely completion of research project (Greene, 2020). In accordance with current
investigation, a sample size of 40 participants is selected from the employees of Morrison with
the help of random sampling to ensure more effective and viable collection of data through use
of below stated questionnaire.
Questionnaire
Q1) Do you having any kind of implication and understanding about the concept and
phenomena of managing cultural diversity?
a) Yes
b) No
Q2) Why regular management of cultural diversity has become vital and important for all
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business firms?
a) Enhance expansion opportunity
b) More skilled workforce
c) Wider cultural insight
Q3) Are you agreed with the statement that Morrison should focus and emphasis on better
management of culture diversity to enhance its competitive strength and expansion
opportunity?
a) Agreed
b) Disagreed
c) Neutral
Q4) What could be the main reasons and advantages of managing cultural diversity at
workplace which directs Morrison for accomplishment of culture diversity?
a) Increased creativity and production level
b) Reduction in employee turnover
c) Improve company reputation
d) All of the above
Q5) Do you agreed with the statement that some challenges and issues would also
encountered and faced by the managers and leaders of Morrison during implication of
culture diversity at place of work?
a) Strongly agreed
b) Agreed
c) Disagreed
d) Strongly disagreed
e) Neither agreed nor disagreed
Q6) Select the most common form of challenge and issue associated and faced during the
course and process of management of cultural diversity at place of work?
a) Cultural difference
b) Language and communication barriers
c) Complex needs of diverse workforce
Q7) Is lack of coordination and enhanced chances of chaos and confusion can also be lead
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by cultural diversity due to lack of effective communication?
a) Yes
b) No
c) Lack of information
Q8) What steps and effective ways can be taken out by Morrisons in order to bring cultural
diversity and equality at its place of work?
a) Adoption of equality act, 2010
b) Fair HR prcatises
c) Participative management
d) Regular diversity training and education
Q9) As per your view point, What overall impact is seen on the performance of Morrisons
through proper management and adoption of cultural diversity at its place of work?
a) Optimistic impact
b) Negative impact
c) No impact
d) Neutral impact
Q10) Any further recommendations for the Morrison company to lead out better
management of culture diversity and sense of fairness at its place of work?
Costs, access and ethical issues
The estimated cost of current investigation which consist of transportation cost, data
collection cost, internet cost and all other expanses is near about 250 £. Beside this, to maintain
the authenticity and reliability of collected data, access to collected information is only provided
and allowed for the tutor and researcher. Apart from this, for meeting the ethical consideration
and eliminating possible set of ethical issues, a written consent and approval is taken from all
respondents along with meeting the provisions of BERA code. At last, implication and use of
provisions of data protection act is also made by researcher to ensures compliance of safety and
privacy of collected data.
Timelines
Below stated Gantt chart is used to present the timeline of current investigation.
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Data analysis and interpretations
For analysis and better interpretation of collected data, implication of frequency table and
pie charts is made to have systematic presentation of raw data collected from 40 selected
employees from Morrison.
Theme 1: Concept and phenomena of managing cultural diversity
Q1) Do you having any kind of implication and understanding about
the concept and phenomena of managing cultural diversity?
Frequency
a) Yes 38
b) No 2
Interpretation
The above drawn pie chart is representing that from a total number of participants
selected for current investigation 38 were having implication and understanding about the
concept and phenomena of managing cultural diversity where as 2 were unaware of this concept
thus, it is representing the importance of concept of managing cultural diversity as maximum
number of participants were having implication about this.
Theme 2: Regular management of cultural diversity has become vital and important for all
business firms
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Q2) Why regular management of cultural diversity has become vital
and important for all business firms?
Frequency
a) Enhance expansion opportunity 12
b) More skilled workforce 15
c) Wider cultural insight 13
Interpretation
The above diagram is depicting that the 12 participants were having a view point that
regular management of cultural diversity has become vital and important for all business firms as
it lead to Enhance expansion opportunity where as 15 individual were in favour of More skilled
workforce. Apart from this, 13 respondents seemed to be in favour of Wider cultural insight
which has made regular management of cultural diversity has become vital and important for all
business firms.
Theme 3: Morrison should focus and emphasis on better management of culture diversity
to enhance its competitive strength and expansion opportunity
Q3) Are you agreed with the statement that Morrison should focus
and emphasis on better management of culture diversity to enhance
its competitive strength and expansion opportunity?
Frequency
a) Agreed 30
b) Disagreed 2
c) Neutral 8
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Interpretation
As per current investigation it has been evaluated that the from the total of 40 participants
30 seemed to be agreed with the statement that Morrison should focus and emphasis on better
management of culture diversity to enhance its competitive strength and expansion opportunity
where as 2 individuals were disagreed along with 8 other participants who were having a neutral
implication on above written statement.
Theme 4: Main reasons and advantages of managing cultural diversity at workplace for
accomplishment of culture diversity
Q4) What could be the main reasons and advantages of managing
cultural diversity at workplace which directs Morrison for
accomplishment of culture diversity?
Frequency
a) Increased creativity and production level 10
b) Reduction in employee turnover 12
c) Improve company reputation 8
d) All of the above 10
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Interpretation
An interpretation can be made out on the basis of above pie chart that 10 participants
were in favour that Increased creativity and production level could be the main reasons and
advantages of managing cultural diversity at workplace which directs Morrison for
accomplishment of culture diversity where as 12 supported for Reduction in employee turnover.
Apart from this, 8 other respondents seemed to be favour of improve company reputation as the
main reasons and advantages of managing cultural diversity at workplace which directs Morrison
for accomplishment of culture diversity while other 10 left out individuals had supported for all
the above options.
Theme 5: Some challenges and issues would also encountered and faced during implication
of culture diversity at place of work
Q5) Do you agreed with the statement that some challenges and
issues would also encountered and faced by the managers and
leaders of Morrison during implication of culture diversity at place
of work?
Frequency
a) Strongly agreed 8
b) Agreed 20
c) Disagreed 5
d) Strongly disagreed 2
e) Neither agreed nor disagreed 5
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Interpretation
A finding is made out from above pie chart that 8 participants seemed to be strongly
agreed on the fact that some challenges and issues would also encountered and faced by the
managers and leaders of Morrison during implication of culture diversity at place of work where
as 5 were in favour of agreed along with 5 other individuals who opted for disagreed. Beside
this, an analysis could also be drawn that the 2 respondents were strongly disagreed with above
written statement where as 5 participants seemed to be Neither agreed nor disagreed.
Theme 6: Most common form of challenge faced during the course and process of
management of cultural diversity at place of work
Q6) Select the most common form of challenge and issue associated
and faced during the course and process of management of cultural
diversity at place of work?
Frequency
a) Cultural difference 15
b) Language and communication barriers 12
c) Complex needs of diverse workforce 13
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Interpretation
An interpretation about the most common form of challenge and issue associated and
faced during the course and process of management of cultural diversity at place of work is made
from above pie chart which comprises of cultural difference as per the view point of 15
participants where as 12 individuals supported for the Language and communication barriers.
Apart from this, 13 participants also supported for the Complex needs of diverse workforce as
the most common form of challenge and issue associated and faced during the course and
process of management of cultural diversity at place of work.
Theme 7: Lack of coordination and enhanced chances of chaos and confusion can also be
lead by cultural diversity
Q7) Is lack of coordination and enhanced chances of chaos and
confusion can also be lead by cultural diversity due to lack of
effective communication?
Frequency
a) Yes 35
b) No 2
c) Lack of information 3
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Interpretation
An implication and understanding had been drawn from above pie chart that 35
participants were seemed in favour of the fact that lack of coordination and enhanced chances of
chaos and confusion can also be lead by cultural diversity due to lack of effective
communication where as 2 were against this statement along with 3 other left out participants
who seemed to have lack of information on above written statement.
Theme 8: Steps and effective ways to bring cultural diversity and equality at its place of
work
Q8) What steps and effective ways can be taken out by Morrisons in
order to bring cultural diversity and equality at its place of work?
Frequency
a) Adoption of equality act, 2010 12
b) Fair HR prcatises 8
c) Participative management 9
d) Regular diversity training and education 11
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Interpretation
The most vital study and finding of current investigation comprises of interpretation
about the steps and effective ways that can be taken out by Morrisons in order to bring cultural
diversity and equality at its place of work which consists of Adoption of equality act, 2010 as per
12 participants where as 8 were in favour of Fair HR prcatises. Apart from this, 9 participants
were having a feeling that Participative management is a viably way for Morrisons in order to
bring cultural diversity and equality at its place of work while 11 opted for Regular diversity
training and education.
Theme 9: Overall impact is seen on the performance of Morrisons through proper
management and adoption of cultural diversity
Q9) As per your view point, What overall impact is seen on the
performance of Morrisons through proper management and
adoption of cultural diversity at its place of work?
Frequency
a) Optimistic impact 36
b) Negative impact 1
c) No impact 1
d) Neutral impact 1
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Interpretation
It has been find out from current investigation that a optimistic impact is seen on the
performance of Morrisons through proper management and adoption of cultural diversity at its
place of work as per the view point of 36 respondents out of 40 participants where as 1 opted for
its negative impact along with 1 other individuals who supported for no impact while 1
individual was also there who was in favour of neutral impact.
Research Outcomes
Covered in PPT
Conclusion and Recommendations
Conclusion
A conclusion can be made with respect to current investigation that the regular
management of cultural diversity has become vital and important for all business firms as it
Enhance expansion opportunity, More skilled workforce and Wider cultural insight. Further, it
has been also observed that better management of culture diversity also leads to enhance
competitive strength and expansion opportunity. The main reasons and advantages of managing
cultural diversity at workplace which directs Morrison for accomplishment of culture diversity
comprises of Increased creativity and production level, Reduction in employee turnover and
Improve company reputation. Apart from this, it has been also observed that the some challenges
and issues would also encountered and faced by the managers and leaders of Morrison during
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implication of culture diversity at place of work which consists of Cultural difference, Language
and communication barriers and Complex needs of diverse workforce along with coordination
and enhanced chances of chaos and confusion can also be lead by cultural diversity due to lack
of effective communication. At last a summarisation can be made out that Adoption of equality
act, 2010, Fair HR prcatises, Participative management and Regular diversity training and
education are steps and effective ways can be taken out by Morrisons in order to bring cultural
diversity and equality at its place of work.
Recommendation
Following recommendations can be made for the Morrison company to lead out better
management of culture diversity and sense of fairness at its place of work:
 Implication of regular training and clitoral learning is recommended for Morrison to have
a better understanding and awareness among employees towards diverse culture that
leads support for the diversity and creation of equality and inclusion at workplace
through facilitating more respect and effective bonding among each other.
 Implication of Equality act, 2010 is also recommended for Morrison as it is a viable
strategy for implication of cultural diversity and equality at workplace is adopting and
meeting up the provisions of equality act, 2010 which ensures strict action and legal
framework to keep a check on discrimination. Thus, implication and meeting up the
provisions of Equality act, 2010 is a viable step and measures to bring cultural diversity
and equality at workplace of Morrisons.
Reflection & Recommendation of alternative research methodology
The conduction and leading out of current investigation is very knowable and informative
for me as it leads to enhanced information about the concept of equality and cultural diversity
along with enhancing my skills and competencies. Apart from this, use and implication of
various forms of research method was also made by me that were effective in meeting and
achieving the set objectives in a viable and efficient manner. A refection can be made out by me
that use of positivism philosophy along with deductive approach leads out a support for objective
form of research along with leading effective scanning and testing of numeric terms that
facilitates a scientific and practical way of study to accomplish set objective in better manner.
Apart from this, use of survey strategy and quantitative method of research also supported and
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leads out to easy collection of data with the help of questionnaire that is more easy and simpler to
present and analysis with the help of tables and frequency table for efficient accomplishment of
set objectives.
Further, a reflection could also be made that lack of in-depth and theoretical form of
information is most prevalent pitfall and issue that was encountered by me. Thus, in future
implication and use of qualitative mode of research method could also be made by me that
ensures and leads out collection of in-depth information with the help of interview.
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