Impact of Management of Cultural Diversity on Performance of an Organization

Unit 11
Executive Summary
The current assignment is based on topic of evaluation about the importance of managing
cultural diversity along with its impact on overall performance of an organisation for which an
investigation is conducted on Morrison. Use of both primary and secondary set of research
method is made which consists of collection of data through making use of questionnaire
which is based on quantitative nature along with use of online articles and journals. Beside
this valid analysis and interpretation of data is also made to reach a valid conclusion and set
results to meet current research objectives.
Table of Contents
Executive Summary.........................................................................................................................1
Research Topic: Impact of management of Cultural Diversity on performance of an organization
..........................................................................................................................................................1
Introduction......................................................................................................................................1
Background to the study.........................................................................................................1
Research aims & objectives....................................................................................................1
Rationale for the research.......................................................................................................1

Research questions.................................................................................................................2
Literature Review.............................................................................................................................2
To get better understanding about the conception of managing cultural diversity................2
To determine the impact of management of cultural diversity on the overall performance of
Morrisons................................................................................................................................3
To recommend suitable measures and ways that could be adopted by Morrisons to bring
cultural diversity and equality at its workplace......................................................................3
Methodology and Data Collection...................................................................................................4
Costs, access and ethical issues..............................................................................................8
Timelines................................................................................................................................8
Data analysis and interpretations...................................................................................................10
Research Outcomes........................................................................................................................18
Covered in PPT.....................................................................................................................18
Conclusion and Recommendations................................................................................................18
Conclusion............................................................................................................................18
Recommendation..................................................................................................................19
Reflection & Recommendation of alternative research methodology...........................................19
REFERENCES..............................................................................................................................20

Research Topic: Impact of management of Cultural Diversity on performance
of an organization
Introduction
Background to the study
The concept of cultural diversity is mainly related and associated with the setting a positive
balance and interaction among these diversified group of people with the through eliminating the
dimensions of diversity though adopting and leading out an open hiring process and system for
all candidates (Ayub and et. al., 2017). Thus, many positive and negative influence are lead out
by management of cultural diversity. Therefore current investigation is lead out on Morrison
which is a trending chain of supermarkets in the United Kingdom to evaluate and analysis about
the Impact of management of Cultural Diversity on performance of an organization.
Research aims & objectives
Aim of current research
The main aim of current research work is, “To evaluate about the importance of
managing cultural diversity along with its impact on overall performance of an organisation”.
An investigation on Morrison.
Research objectives
 To get better understanding about the conception of managing cultural diversity.
 To determine the impact of management of cultural diversity on the overall performance
of Morrisons.
 To recommend suitable measures and ways that could be adopted by Morrisons to bring
cultural diversity and equality at its workplace.
Rationale for the research
Selection of current research topic is rational as it facilitates better understanding about an
important concept of managing cultural diversity that leads to many benefits and advantages for
a firm. Beside this, an analysis of impact of management of cultural diversity on the overall
performance of a firm is also made along with analysis of some better measures and ways to
bring cultural diversity and equality at workplace to enhance overall performance and expansion
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level. Apart from this, current research work is also rational from personal interest of researcher
along with leading enhanced skills and knowledge for other scholars.
Research questions
 What is meant by conception of managing cultural diversity?
 Is any vital impact of managing cultural diversity is seen on the performance of
Morrisons?
 What are the possible recommended measures and ways that could be adopted by
Morrisons to bring cultural diversity and equality at its workplace?
Literature Review
To get better understanding about the conception of managing cultural diversity
As per the view point of Vince Scopelliti, 2019, the conception of cultural diversity is
mainly related and associated with the presence of a variation between the people and
employees which are working in a firm in terms of a range of dimensions comprising of their
ancestry, culture, ethnicity, age, ethno-religiosity, language, background, national origin, race or
religion. Thus, the concept of cultural diversity is mainly related and associated with the setting a
positive balance and interaction among these diversified group of people with the through
eliminating the dimensions of diversity. In simpler terms the culturally diverse workplace or
management of cultural diversity is associated with that practises of a firm to employ staff and
candidates with a range of different backgrounds who belongs to diverse culture or other factor
(Bouten-Pinto, 2016).
Apart from this, an analysis has also been made that the management of cultural diversity
and employing of staff from diverse background becomes more vital and essentials for a firm or
company as it encourage innovation along with 'out of the box' creative thinking and effective
decision making. Management of cultural diversity mainly comprises of a fair selection process
that ensures employment of employees from diversified groups thus, leads put a more creative
and skilled workforce along with enhancing the performance level of a company. Thus,
managing cultural diversity is a vital conception for a company to have improvement in its skills
and competencies level along with facilitating an enhanced expansion opportunity through
implicating am open hiring process for all sorts of employees and candidates (Greene, 2020).
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To determine the impact of management of cultural diversity on the overall performance of
Morrisons.
With respect to the information provided by the Lauren Clarke, 2020, it has been observed
that a range of benefits and advantages are associated with the management of cultural diversity
that overall leads and ensures a positive impact on the performance of any company. A
evaluation of the main benefits and advantage lead out by the management of cultural diversity
which is reflecting an optimistic impact on the overall performance level of a company are
provided below:
Wider pool of talented candidates- Implication of policy of cultural diversity offers and
leads out to a wider pool of talented candidates for recruitment and selection of a more
competent and skilled employees which have a positive impact performance of a firm. An
analysis can be made that implication of cultural diversity by Morrison leads to more smart
recruitment for selection of talented employees from a diversified group which enhance the
viability and skills level of workforce to have positive impact on its performance (Ku and Liu,
2020).
Enhanced expansion opportunity- Implication of management of cultural diversity leads
to more talented and skilled workforces having a wide range of information about the
expectation and wants of a larger number of customer therefore, enhance the size and scope of
expansion opportunity for a firm that aging brings and leads to a positive impact on overall
performance of a company.
Increased productivity and creativity level- The another vital benefit and positive impact
of cultural diversity comprises of increased level of productivity and creativity through recruiting
talented employees from a diverse group of candidates. Apart from this, a different and improved
perspective and new ideas are also provided by diverse workforce which enhance the
competitive strength and productivity of firm that have a positive impact on its performance
(Miller, 2020).
To recommend suitable measures and ways that could be adopted by Morrisons to bring cultural
diversity and equality at its workplace
As per the view point of Ravazzani, S., 2016., implication and proper management of
cultural diversity and equality has become vital for an organisation as it leads positive impact on
its performance along with many other benefits thus, adoption of some suitable measures has
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become important for companies. An analysis and evaluation of some of these suitable measures
and ways that could be adopted by Morrisons to bring cultural diversity and equality at its
workplace:
Regular cultural training and learning- Providing of regular cultural training is an
effective way by the Morrison can bring and effectively manage cultural diversity at its
workplace (Ordonez-Barona, 2017). An analysis can be made that providing training and
effective learning to employees ensures and leads out awareness among employees which create
a sense of respect among diverse workforce to bring enhanced level of inclusion and equality at
workplace.
Fair HR practises- Adoption and implication of fair HR prcatises leads and ensures
recruitment and section of employees from diverse culture and background therefore, ensures
and leads to better creation of diversity at workplace. Apart from this, implication of fair
promotion and remuneration policies ensures and leads to a more fair workplace environment
through elimination of all kind of discrimination therefore leads to better management of
equality and diversity at place of work of Morrison.
Effective communication- Providing and leading out effective communication channels is
also a viable measure to set out effective bonding and interaction among diverse workforce to
have better management of cultural diversity and equality at place of work (Riccucci, 2018). An
analysis can be made out that effective communication brings and leads out to better sense of
interaction and enhanced binding among employees of Morrison that ensures to creation and
implication of diversity and equality.
Methodology and Data Collection
It is the most vital and crucial aspect of any research project as it facilitates leads out to
better impaction and information about the research methodology that is used by a researcher for
leading and conducting a research work (Syed and Ozbilgin, 2019). With respect to current
investigation to provide proper justification for selection of research method implication and use
of research onion is suitable a description of which is provided as follows:
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