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Unit 11 Impact of Digital Technology on Business Activities

   

Added on  2020-10-22

27 Pages5005 Words205 Views
UNIT 11

TABLE OF CONTENTSResearch Proposal Form..................................................................................................................1Research Methodologies..................................................................................................................9RESULT AND FINDINGS...........................................................................................................10Recommendations:.........................................................................................................................20Reflective account..........................................................................................................................21ALTERNATIVE METHODOLOGIES.........................................................................................21CONCLUSION..............................................................................................................................22REFERENCES..............................................................................................................................23

Research Proposal FormStudent Name: ______________________ Student ID:____________Centre Name: _____________________Tutor: ________________ Date:___________________Unit: ____________________Proposed Title: ______________________________________________Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of a question,objective or hypothesis)“To assess the impact of digital technology on business activities in thecontext of social media marketing- A study on Adnams PLC” Research objectives (e.g what is the question you want to answer?What do you want to learn how to do? What do you want to find out?):Objectives:To identify factors of social media marketing on Adnams PLC on overall growthTo develop understanding about social media marketing beneficial for Adnams PLC foraccomplishing marketingTo recommend ways by which Adnams PLC can enhance its approach towards marketingResearch QuestionsQ1. What are the factors of social media marketing imparting benefits to Adnams PLC foraccelerating growth?1

Q2. How digital marketing helps in achieving success of marketing objectivesof Adnams PLC?Research QuestionsExplain the detailed concept of globalisation.What is the impact of technology in boosting the success of company after globalisation?What are the challenges that are faced by company after globalisation?What are the recommendations to Cadbury on smooth flow of operationsin global environment?Digital technology has major influence on modern business. Present report deals with impactof digital technology with context of social media marketing on Adnams PLC which is an SMEengaged in manufacturing, retail and wholesale of beverages in UK. Research proposal has beenmade with background, aim, objectives, research questions. Primary and secondary data both havebeen collected by considering ethical issues, costs and access. Appropriate analytical tools andfindings of research is communicated to audience. Moreover, reflection on own performance whileconducting research is discussed. On the other hand, alternative research methodologies areexplained which can be used by scholar for generating results.BackgroundDigital technology is providing with ample of benefits to organisation inaccomplishing objectives in effective manner (Siu. 2018). Particularly, socialmedia marketing is one of important part of achieving marketing throughsocial media platforms capturing attention of people at large. In relation tothis, social media marketing has helped Adnams PLC in attaining marketing asit is engaged in manufacturing, wholesale and retail of beverages. In thisresearch, efficiency provided to business will be evaluated by assessing2

importance of digital technology and thus, Adnams PLC is able to achievemarketing objectives.Reasons for choosing the project (e.g links to other subjects you arestudying, personal interest, future plans, knowledge/skills you want toimprove, why the topic is important):Rationale of the studySocial media has paved the way for company in accomplishing promotionin effective manner so that firm may attain marketing objectives. Furthermore,due to various social media channels, Adnams PLC can also entertain feedbackfrom customers which are active on platform which are required to be carriedout so that improvement can be done and better services and goods can beprovided with ease. There are various reasons for selecting this project suchas factors of social media marketing for providing benefits to organisation andhow success is accomplished of marketing objectives due to social mediamarketing. The researcher will analyse factors of social media marketingwhich drives Adnams PLC to achieve stated targets in effective manner. Inrelation to this, research methodologies are required for implementationwhich will guide scholar for accomplishing outcome in the best way possible. Section Three: Literature sources searchedUse of key literature sources to support your research question,objective or hypothesis: 3

As per the views of Kaur (2016), marketing is essential need particularly for an SME which haslimited operations. Digital technology has paved the way for business to achieve marketing at lowcost and instant reach to customers. The social media marketing helps to track potential and newcustomers and organisation, then promotes its products and services. In contrast to this, Felix,Rauschnabel and Hinsch (2017) says that marketing is needed to attract people so that they maypurchase products and avail services. Modern marketing tool can be achieved through social mediaplatforms such as Facebook, Instagram, Tumbler, Twitter. This helps firm to promote its productswith ease to large number of people instantly.According to Ashley and Tuten, (2015), social media marketing isimportant for organisation in accomplishing objectives of marketing in thebest way possible. It helps company in getting desired growth as promotionalactivities can be conducted in a better way. Social media marketing cut downcosts of marketing which were incurred due to implementation of traditionalmethods of marketing. Moreover, social media channels are helpful inattainment of desired marketing to public as posts can be made and posted onplatforms of social media leading to accomplishment of goals.Section Four: Activities and timescalesResearch methodologyResearch Type: Qualitative and quantitative are two research typeswhich can be used by scholar in attainment of objectives of research(Humphries, 2017). For current study, quantitative method will be usedby researcher for gathering numerical facts and figures servingresearch purpose. Qualitative research is based on theoreticalframework and does not provide mathematical facts. In relation to this,How long thiswill take: 4

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