Challenges in Maintaining Organizational Culture due to Diversity in Food Retail

This research report analyzes the challenges faced in maintaining organizational culture due to diversity in the food retail industry. It explores the concept of diversity, the challenges faced by management, and strategies for managing diversity within food retail. The report aims to provide valuable insights and recommendations for improving organizational culture in a diverse workplace.

Research Project

ABSTRACT
Present research has been taken into consideration on analyze the challenges arise in
maintaining organizational culture due to diversity in the organization. In an organization, people
working belong to the different backgrounds and the differences in their behavior, values and
thinking develops conflict and miscommunication at workplace. The aim of this research is “'To
analyze the challenges arise in maintaining organizational culture due to diversity in the
organization”. A study on Food Retail.”In context of this research report, it is wholly supported
on the role of diversity within Food Retail. For understanding this aspect in a deeper manner, the
present report covers research objective, aims, question, and literature review. Moreover,
identification of different research methodologies, interpretation of data, presenting overall
findings and suggesting relevant recommendation which enable researcher to produce reliable
outcome in a desired time period. Methodology section was completed by researcher by using
different methods such as research philosophy, research approach, questionnaire etc. All these
are effective for researcher in gathering of valid and reliable data about the current topic.
Findings stated about the handling of situation by using the various methods. Company needs to
finds out the effective solutions to manage the cultural diversity at workplace.

Table of Contents
ABSTRACT................................................................................................................................................2
CHAPTER 1: INTRODUCTION................................................................................................................4
Overview of Research.............................................................................................................................4
Background of Research..........................................................................................................................5
Rationale of Research..............................................................................................................................6
Research Aim..........................................................................................................................................6
Research Objective..................................................................................................................................7
Research Question...................................................................................................................................7
CHAPTER 2: LITERATURE REVIEW.....................................................................................................8
Introduction.............................................................................................................................................8
To understand the concept of diversity in the organization......................................................................8
To determine the several challenge faced by management in managing organisational culture due to
diversity in Food Retail..........................................................................................................................9
To identify the strategies for managing diversity within Food Retail...................................................10
Summary...............................................................................................................................................12
CHAPTER 3: METHODOLOGY.............................................................................................................13
CHAPTER 4: ANALYSIS AND FINDINGS...........................................................................................17
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS................................................................30
Research Limitation...............................................................................................................................31
Reflection..............................................................................................................................................31
Issues faced and overcome....................................................................................................................31
Alternative research methodologies.......................................................................................................32
REFERENCES..........................................................................................................................................33

Topic: “ Diversity in the workplace. A study on Food Retail”.
CHAPTER 1: INTRODUCTION
Overview of Research
The aspect of globalisation empowered every form of organisation to invite diverse
workforce to carry out the desired goal an objective in an effective manner. However, for
maintaining a better working culture and healthy relationship among employees the concept of
diversity plays a significant role. This is because, the term diversity refers to those business or
management activity in which organisation make an effort to employ different background
manpower without showing any sort of discrimination in terms of placing and delegating roles or
responsibilities. Some of the differences which diversity involves national origin, physical
appearance, religion, education, age, gender, sexual orientation. In relation to food retail
industry, it's core purpose is to deliver high quality of product and service in order to acquire
increased level of customer satisfaction in an prompt manner (Harvey and Allard, 2015).
However, the concept of diversity is regraded as an important element in Food Retail because it
is a marketplace where different kinds of customers arrives with an aim of achieving high level
of satisfaction. In this regard, an organisation must make an attempt to manage or maintain a
diverse working environment so that employees can render best service to its targeted audience
in an impressive style. This current research report is about Food Retail which is one of the
increasing industry among competitors in terms of acquiring high level of sales growth and
productivity ratio. Along with this, Food Retail is establish within UK marketplace and serve its
product and service across the globe. Moreover, it main purpose is to obtain improved level of
profit margin by offering high quality of products and adopt innovate or advanced technologies
into functional units. However, it take an initiate in inviting diverse manpower who belongs to
various cultural background. Due to such initiation, it help them to enlarge its market share and
also to improve its brand image in an effective manner. Additionally, they also make an attempt
to met out all the requirements of market and help them to gain competitive advantage in an
amended mode (Bhattacharya, 2016).

Background of Research
This current research report is about Food Retail which is one of the increasing industry
among competitors in terms of acquiring high level of sales growth and productivity ratio. Along
with this, Food Retail is establish within UK marketplace and serve its product and service
across the globe. Moreover, it main purpose is to obtain improved level of profit margin by
offering high quality of products and adopt innovate or advanced technologies into functional
units. However, it take an initiate in inviting diverse manpower who belongs to various cultural
background. Due to such initiation, it help them to enlarge its market share and also to improve
its brand image in an effective manner. Additionally, they also make an attempt to met out all the
requirements of market and help them to gain competitive advantage in an amended mode. The
background of research is linked with the literature review part (Boehm and Kunze, 2015). There
will be discussion about the cultural diversity and several challenge faced by management in
managing organisational culture due to diversity in Food Retail. The literature review is helpful
in provide the detailed description about the research objectives. There will be find out the
effective strategies for managing diversity within Food Retail.
Rationale of Research
The main reason behind selecting this topic is that increasing demand of globalisation
and millennials customer motive companies to embrace the concept of diversity within its
business premises. The primal advantage which diverse business culture render is that it enable
an organisation to make an effort to analyse the industrial competition and threat as well as
encourage them to implement best strategic decision for attaining sustainable growth. Moreover,
another factor which drive researcher to choose this area is that handling of diversity at
workplace impose various difficulties that directly impact over company's proficiency ratio.
Hence, by organizing such study assist researcher to understand the concept of diversity and also
enable them to identify the employees need or requirements in a better manner. Moreover, it also
empowers them to take corrective course of action for acquiring increased level of employee
engagement and motivation towards personnel. Apart from this, by conducting this report, it
assist researcher to gain detailed information about research methodologies that lead them to
deliver valid and authentic report in present market (Chrobot-Mason and Aramovich, 2013).
Additionally, with the help of this research report, investigator is able to obtain different scholars
or publishers opinion in literature review part regarding managing diversity in organization

which aid researcher to give suitable suggestion to industry with an aim of improving overall
performance in an amended way. It is helpful in bridge the gap of research. The literature review
part, learner can able to find out the several challenge faced by management in managing
organisational culture due to diversity in Food Retail and also its related strategies for managing
diversity within Food Retail.
Research Aim
'To analyse the challenges arise in maintaining organisational culture due to diversity in
the organisation” . A study on Food Retail.
Research Objective
 To understand the concept of diversity in the organisation.
 To determine the several challenge faced by management in managing organisational
culture due to diversity in Food Retail
 To identify the strategies for managing diversity within Food Retail
Research Question
 Do you have knowledge about the concept of diversity in the organisation?
 What are the several challenge faced by management in managing organisational culture
due to diversity in Food Retail ?
 What are the strategies for managing diversity within Food Retail ?

CHAPTER 2: LITERATURE REVIEW
Introduction
The literature review is defined as the complete overview of the previous work on the
subject. The previous investigation should be identified, described, summarized and evaluated.
The aim of this research is “To analyse the challenges arise in maintaining organisational culture
due to diversity in the organisation”. A study on Food Retail. The review is addressed mainly by
using secondary sources including papers, newspapers, books, journals and others, in order to
discuss research objectives. This section of the investigation is helpful in adequately illustrating
and defining the research goals in detail. The topics covered in literature review are cultural
diversity concept, several challenge faced by management in managing organizational culture
due to diversity in Food Retail and strategies for managing diversity within Food Retail (Gioia,
Corley and Hamilton, 2013).
To understand the concept of diversity in the organization.
In the views of Neil Kokemuller, In this modern era of global market, the term diversity
is considered as an essential element because it enable them to grasp or generate innovate ideas,
help them to understand the situation of local market as well as drive them to acquire talents
from various backgrounds. However, diversity is related to those aspect which signifies that it is
a process of combining different cultural background irrespective of gender, language, culture,
beliefs, age, nationality, ethnic, education many other (Patrick and Kumar, 2012). The main
intent of diversity is to avoid the occurrence of discrimination and respect every employees
views or perception for generating positive working culture. However, due to the intense level
of competition and threat between industries to industries and companies to companies, the
component of diversity is valued as an important determinate. This is because, it assist Food
Retail to encourage different background employees within the business premises that help them
to handle customer in a smooth manner. Moreover, it also lead them to understand each
consumer needs or wants and motive personnel to take corrective course of action by delivering
the appropriate service. With the help of such contribution, Food Retail can enhance its
productivity ratio and also can enlarge its market share or size to a new geographical regions
without any obstacles. Apart from this, another benefit that Food Retail can acquire with the

implication of diversity at workplace is that it help them to adopt innovative and advanced
technology inside its functional unit. Due to which, it enable Food Retail to offer the service in
an easy mode and also to minimise the delivering time. Along with this, it help organisation to
gain the benefit of less time consuming, reduce the unnecessary cost, and less energy required. In
addition to this, with the adoption of diversity, it empower Food Retail to understand and
identify current or emerging market trend and competition as well as drive them to make best
strategic decision in order to place the brand in an aggressive position within prescribed time
limit. Along with this, by practising diverse organisational culture, it aid Food Retail to impose
increased level of collaboration and cooperation from manpower towards an accomplishment of
organisational goal without nay obstacles (Green, Camilli and Elmore, 2012). In addition to this,
it aid workforce to put their full potential towards an achievement of business goal and also
motivate each personnel to work with high level of team spirit. With the help of such initiation,
Food Retail can benefit by acquiring improved degree of employee engagement and strengthen
the overall sales performance among competitors in an innovative style.
To determine the several challenge faced by management in managing organisational culture due
to diversity in Food Retail
As per the views of Angela Hood, 2019, With the introduction and execution of
economic globalisation the demand of diversity has been increased at rapid pace. The main
rationale behind this, diverse working environment enable an organisation to acquire several
benefits such as invite highly skilled personnel, adoption of innovative technologies, enhance
market competition, foster productivity ratio and many more. But on the contrary, to maintain
diverse working environment becomes the huge threat for managers and organisation as it
directly impact over the potentiality of company in attaining sustainable growth and
development. However, the major challenge that Food Retail come across is that cultural
difference because each manpower belongs to different cultural background and also their beliefs
varies from each other. Due to which, it create an issue of acceptance and respect among
employees towards each other perception or views (7 Biggest Diversity Issues in The Workplace,
2019). Moreover, with the absence of acceptance and respect it generate conflict of interest,
miscommunication, misconception, misunderstanding between employees and it arise an issue
of reducing personnel involvement in business activities. Apart from this, another challenge that
an organisation undergoes is that recruiting or hiring candidates in a suitable position with an

intent of filling the vacant job position (Kim, Lee and Kim, 2015). This is because, HR finds
difficulty in identifying each manpower skill or abilities and also face issue in delegating roles or
responsibilities on the basis of their abilities and potentiality. However, inappropriate placement
of candidates may lead Food Retail to face huge problem in acquiring satisfaction and motivation
from manpower towards brand. Moreover, It also negatively impact over establishment overall
profit margin ratio and its capability to gain competitive advantage in a stipulated time limit
without any hindrances.
In the views of George Steward, 2016, The concept of diversity plays a significant role
within a business premises as it help them to enlarge its market division and also drive them to
explore its productivity ratio in a desired time limit. However, for managing diversity at
workplace is also become the biggest challenges in majority of the establishment. This is
because, it impose different problems like cultural difference, linguistic barriers, gender equality,
and so on. In relation to Food Retail, the major threat that organisation undergoes due to the
practise of diversity is that difference in languages that creates miscommunication and confusion
among personnel and it influence organisational culture in a negative manner (Chrobot-Mason
and Aramovich, 2013). However, Food Retail is a sector where enormous customer arrives with
an aim of acquiring consumption of food. Therefore, differences in language may restrict each
personnel to interact or communicate with each other due to it arise confusions and ambiguities
in regard of fulfilling the requirements of customer in an improved manner. Henceforth,
providing equal opportunity and giving best training programs help Food Retail to motivate its
employees to give their best contribution towards and achievement of goal and also to enhance
the brand image among competitors in an innovative or impressive style in a stipulated time
limit.
To identify the strategies for managing diversity within Food Retail
According to “Kirsten Blakemore”, it is necessary to understand that managing the
diversity has a very crucial role where role of leader increases automatically. If any of the
organisation doesn't follow the concept of diversity in their business organisation then they
usually have to suffer from idea (3 Tips for Boosting and Managing Diversity in the Workplace,
2018). But, better form of workplace diversity simply gives the competitive advantage to the
business organisation. In context of the food retail industry if they will be able to introduce

diversity within their sector then it will easily help to encourage the people to be innovative and
work as the requirement of situation. The main benefit which food retail sector industry can get
with the help of diversity is that they will be able to connect with each other which is one of the
main advantage.
Whenever any of the business organisation try to manage diversity with the business
organisation they are needed to form the strategies. Forming the strategies will allow the
company to perform any of the task in a smooth way and even it will allow to accomplish the
goals of an organisation. Below, there is the discussion about some of the strategies that can be
adopted by the food retail industry for managing the diversity and they are:
Start with Hiring: It is necessary for the food retail industry that they must hire only those
candidate who deserve the post within the organisation. This will simply allow the food industry
to hire some of the deserving candidates from different part (3 Tips for Boosting and Managing
Diversity in the Workplace. 2018).
Create inclusive policies and practices: In any of the situation the policies which are
formed by the organisation should not discriminate any of the person at any of the stage. If food
retail industry will develop the similar policies for each and every employees then they can be
easily motivated which will be beneficial in attaining the goals.
Provide diversity training: It is necessary for the company that they must try that how
they can improve their performance and for that it will be necessary for food retail industry to
provide the training to employees. The training should be of different fields so that if any of the
employees is not available for the work then hotel will not have to suffer (Wangombe and et. al.,
2013).
Facilitate effective communication: In any of the situation, company can perform at its
best when process of communication is same. It is crucial for food retail industry that same
language and communication process is being used so that goals work can be performed in
specific manner. Those pictures and symbols should be used which can be understood by all of
the employees.

Encourage interaction: Process of interaction should be improved which will allow the
employees to understand and learn from each other. Here, food retail industry should form the
strategy that they must encourage their employees to perform as a team so that interaction can
also be improved and even it will help to learn many of the new techniques (Chrobot-Mason,
Ruderman and Nishii, 2014).
Summary
From the above mention information in literature review it has been summarized that
company needs to manage the cultural diversity at workplace. There has been discussed about
the several challenge faced by management in managing organizational culture due to diversity
in Food Retail such as absence of acceptance, conflict of interest, misunderstanding,
miscommunication, misconception and difficulty in identifying each manpower skill. The
different strategies used to manage cultural diversity have been discussed such as Create
inclusive policies and practices, Provide diversity training, Facilitate effective communication
and Encourage interaction.

CHAPTER 3: METHODOLOGY
It helps researcher in assembling appropriate data for the topic. This is a part of research
methodology that assist researcher in accumulation of authentic information regarding the
present investigation in the cut throat competitive world (Flick, 2015). On the other hand it
directly or indirectly aid in completing the research work in the set deadline. However, this is
effective section of research in that complete detailed information regarding the number of
methods and techniques used in the performing the research activities are showcased. Below are
some of the suitable methods of research that will be illustrates beneath.
Research philosophy: Research philosophy refers to belief about way in which the data
regarding phenomenon should be collected and used effectively. In research there are normally
two types of philosophy which are widely adopted by researcher in their findings. The two types
of research philosophy are positivism and interpretivisim.
Justification- From this, interpretivisim philosophy has been used at the time of
completion of project because this is because it helps in examining viewpoint of human assets
effectively as well as builds better and transparent understanding regarding it (Gioia, and
Hamilton, 2013).
Advantages and Disadvantages of Interpretivism philosophy
Advantages
 It investigation the research in detailed
manner.
 It is based on the qualitative research
and provides valid information.
Disadvantages
 It has low reliability.
 In this philosophy, data impacted
through personal viewpoints.
Research approach: Deductive and inductive are two types of research approach. At the
time of conducting the research investigator adopts inductive approach because it supports in
conducting proper examination over wider concept. Through this research approach productive
results can be attained which is a positive mark for them. In the global market research mostly

adopts inductive approach as it helps them to assemble authentic information regarding the topic.
Whereas, deductive approach is not adopted by investigator in their findings because it incapable
in providing valid and reliable research results (Kumar, 2019).
Research Choice: It included quantitative and qualitative research choice. For
conducting present study, investigator has been used the qualitative method because it is helpful
in provide the brief explain about the specific research area. The current investigation is based on
qualitative method as it lead to better examination and in-depth collection of data to meet the set
objectives and reach a more verified conclusion and end result.
Research strategy: Questionnaire, survey, focus group, interview and many more are
distinguish number of strategies and instruments adopted to assemble information or data for the
research project. For the completion of the research project in the set deadline researcher adopts
questionnaire as it helps in collecting wider information from large section of people at a time.
By this proper conclusion can be drawn from the data as there is large information from
respondents regarding the topic (Harvey and Allard, 2015).
Time horizon: Cross- There are sectional and Longitudinal two various types of time
horizon. A cross-sectional time horizon has been used because it considered the data from over
the years, months and weeks was used. At the other hand, cross-sectional time line methods
concentrate on a current situation inquiry (Saxena, 2014).
Data collection sources: For order to establish a correct conclusion, the collections of
information are an important way from different sources. Primary and secondary are two distinct
kinds of data collection methods. Observation, focus groups, surveys etc. are the primary
method for data collection. Books, papers, etc. are the secondary sources. In carrying out this
investigation, the questionnaire will be generated by the primary data collection method (Mackey
and Gass, 2015).
Sampling: In case of primary research sampling is used as probabilistic method. Sampling
techniques are categorised into two parts which are, probability and non-propability sampling
method. However, stratified, systematic and judgemental and random sampling are included in
procedures of sampling. In order to complete the designed aims and objectives stratified and
judgemental random sampling are implemented in order to examine the correct sample size. It

has selected from sampling because it ensures an equal representation of all segments (Green and
Elmore, 2012). In the research project judgemental sampling is also executed as it ensure
optimum utilization of resources and time as data are sought for the communicator. On random
basis 30 mangers of Food Retail will be selected because this incur less time and sources (Miller,
and et. al ., 2012).
Costs: The element cost is one of the crucial factor while gathering the data from the
primary and secondary sources as on the basis of the cost they conduct the research in an
effective manner. The major cost of conducting the research is associated with the primary
method as in this survey need to be done. While in the secondary the data can be gathered by
way of desktop research. The cost includes all the incremental expenses which are material to the
research (Kim, Lee and Kim, 2015).
Access: This can be defined as the use of the data and the access to the sources to the place
from where the data has to be gathered. The aspect which is to be considered is that the
investigator must not harm the qualitative study and the source from where the data is been
collected. Also it is referred to as the data so gathered can only be used the researcher, company
for which the research is undertaken and the teammates of the researcher (Patrick and Kumar,
2012).
Ethical issues : In order to ensure that output are accurate, robust and correct research ethics
in primary research are implemented extensively. Confidentiality Anonymity and informed
consent are the three principles which are followed in research. In case of anonymity complete
details of candidate are not involved as well as are not linked to any other primary research. In
order to gain competitive outcomes researcher need to convey research objectives to all the
participants (Mackey and Gass, 2015).
Various ethical issues need to be taken into consideration which can affect the
investigation. The elements which are to be considered while making the research ethical are
confidentiality, consent, carefulness, honesty and integrity and many more. If all such elements
are not considered it can lead to unethical activity as part of research. The principle of research
ethics need to be considered which includes informed consent of the respondents, confidentiality
in terms of the identity of the respondents and the anonymity that reflects that the details of the

participants are not linked with the result of the research. This makes the research ethical and
systematic (Al-Jenaibi, 2017).
Research reliability and validity: On research instruments that is questionnaire
reliability and validity is totally depended on it. By using research reliability and validity in
proper manner researcher is able to accumulate authentic and accurate data and information
regarding the topic. By this reader is provided with best conclusion which bind them with the
research project over the years. On the other hand it raises the value of the research project as
gathered information are reliable and are not fake in nature (Miller,and et. al ., 2012).

CHAPTER 4: ANALYSIS AND FINDINGS
Content analysis is a part of analytical technique that support the investigator in analysing
information about the area of study. It consists of several crucial features such as visual, textual
or aural material which support in systematic record and categorisation so that the gathered
information can be analysed in effective manner. For analysing the research findings and data,
frequency table is prepared which is mentioned below:
Frequency table
Q1 Are you aware about the concept of diversity within an
organisation?
Frequency
a) Yes 20
b) No 10
Q2 According to you, diversity within an organisation is beneficial
in enhancing employee's performance?
Frequency
a) Agree 25
b) Disagree 5
Q3 What are the several benefits that Food retail get by
maintaining diversity within workplace?
Frequency
a) Flow of innovative idea 10
b) Increase creativity 10
c) Increase productivity 10
Q4 As per your view point does diversity help in brining innovation
within the organisational operations?
Frequency
a) Yes 27
b) No 3

Q5 Does effective management of diversity support in growth and
development of the organisation?
Frequency
a) Yes 25
b) No 5
Q6 In what manner diversity at workplace affect the organisational
culture of Food retail?
Frequency
a) Positive 10
b) Negative 5
c) Neutral 15
Q7 What are the several challenges faced by the management of
Food Retail while managing the organisational culture along with
diversified workforce?
Frequency
a) Communicational barrier 7
b) Dispute among colleagues 15
c) Clashes between view point 8
Q8 Do you think, training and development sessions at workplace
is helpful in resolving issues developed by diversity?
Frequency
a) Agree 10
b) Disagree 20
Q9 Among the following which one is most suitable strategy for
managing diversity within Food Retail?
Frequency
a) Provide diversity training 17
b) Encourage interaction 4

c) Facilitate effective communication 9
Q10 In what manner, proper maintaining of diversified culture at
workplace supports Food retail in achieving competitive edge?
Frequency
a) Increase adaptability 10
b) Easy employee retention 10
c) Improve performance 10
Interpretation
Question 1 : The concept of diversity within an organisation
Q1 Are you aware about the concept of diversity within an
organisation?
Frequency
a) Yes 20
b) No 10
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
10

Interpretation:- According to information presented above, it has been found that 10 out
of 20 respondents are aware about the concept of diversity while another 10 respondents don't
have any idea about it. From this it can be said that majority of people are aware about the
diversity at workplace as each organisation involve some employees that belongs to different
racial or background.
Question 2 : Diversity within an organisation is beneficial in enhancing employee's
performance
Q2 According to you, diversity within an organisation is beneficial
in enhancing employee's performance?
Frequency
a) Agree 25
b) Disagree 5
a) Agree b) Disagree
0
5
10
15
20
25
25
5
Interpretation:- As per information presented above 25 out of 30 respondents agree that
diversity in organisation help in improving employee's performance while 5 respondents are not
agree with it. Hence, it has been found that diversity help in improving employees performance
by integrating the knowledge of people that belongs to different background and experiences.
This in turn contribute toward getting more employees engagement within the organisational
affairs.

Theme 3 : The several benefits that Food retail get by maintaining diversity within
workplace
Q3 What are the several benefits that Food retail get by
maintaining diversity within workplace?
Frequency
a) Flow of innovative idea 10
b) Increase creativity 10
c) Increase productivity 10
a) Flow of innovative
idea b) Increase creativity c) Increase productivity
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Interpretation:- As per information presented 10 out of 30 respondents said that
diversity help in ensuring flow of innovative ideas, but 10 said that it help in increasing the
creativity while 10 said that it contribute toward increasing productivity. From this it has been
found that the diversity at workplace help in getting free flow of innovative idea as people
belongs to different background are different in term of their skills and capability that ensures
sharing of new ideas for enhancing the operational practices.
Question 4 : Diversity help in brining innovation within the organisational operations
Q4 As per your view point does diversity help in brining innovation Frequency

within the organisational operations?
a) Yes 27
b) No 3
a) Yes b) No
0
5
10
15
20
25
25
5
Interpretation:- According to the data which is presented above it has been found that
27 out of 30 respondents said yes that diversity help in bringing innovation within organisational
operations while 3 said no to this. So it has been identified that diversity brings in innovative
approaches within performing the operations by integrating different skills, knowledge and
capability of employees to extract most positive outcome.
Question 5: Effective management of diversity support in growth and development of the
organisation
Q5 Does effective management of diversity support in growth and
development of the organisation?
Frequency
a) Yes 25
b) No 5

a) Yes b) No
0
5
10
15
20
25
25
5
Interpretation:- As per the information presented above it has been found that 25 out of
30 respondents said yes that proper management of diversity help in growth as well as
development of organisation, while 5 respondents said no to this. From this it has been found that
the majority of people are agree as by effective management of diversity it become easier to
perform the operations in effective manner and also contribute toward enhancing profitability
that results into growth and development of organisation.
Question 6 : Diversity at workplace affect the organisational culture of Food retail
Q6 In what manner diversity at workplace affect the organisational
culture of Food retail?
Frequency
a) Positive 10
b) Negative 5
c) Neutral 15

a) Positive b) Negative c) Neutral
0
2
4
6
8
10
12
14
16
10
5
15
Interpretation:- By interpreting the information which is presented above it has been
identified that 10 out of 30 respondents said that diversity at workplace bring positive impact
over the organisational culture. While 5 said it have negative influence, but 15 said it is neutral to
organisational culture. From this it has been found that diversity bring positive impact over the
organisational culture as by bringing people from different background, culture it become easier
to change or develop the culture as per expectation of market.
Question 7 : Several challenges faced by the management of Food Retail while managing
the organisational culture along with diversified workforce
Q7 What are the several challenges faced by the management of
Food Retail while managing the organisational culture along with
diversified workforce?
Frequency
a) Communicational barrier 7
b) Dispute among colleagues 15
c) Clashes between view point 8

a) Communicational
barrier b) Dispute among
colleagues c) Clashes between
view point
0
2
4
6
8
10
12
14
16
Interpretation:- From the above mentioned information it has been found that 7 out of
30 respondents said that communicational barrier is major challenge while 15 said that it create
dispute among colleague while 8 said that it bring clashes among view points. Through this it has
been found that the communication barrier is the major challenge that may be faced by the
management of Food Retail in management of organisational culture as diversified workforce
involve people from different background that may have difference in their native language as a
result of which they found issue in understanding the message effectively.
Question 8 : Training and development sessions at workplace is helpful in resolving issues
developed by diversity
Q8 Do you think, training and development sessions at workplace
is helpful in resolving issues developed by diversity?
Frequency
a) Agree 10
b) Disagree 20

a) Agree b) Disagree
0
2
4
6
8
10
12
14
16
18
20
10
20
Interpretation:- From the above mentioned information it has been found that 10 out of
30 respondents said that training and development session at workplace help in resolving the
issues related with diversity at workplace. On the other hand 20 respondents said that they are
not agree that training and development help in resolving issues related with diversity. From this
it has been identified that with the training and development it become easier to integrate and
adjust the employees belong to different cultural background within the organisational practices.
As a result of which it will support Food retail in brining coordination within its diversified
workforce which in turn help in reducing issues such as conflicts, communication barrier etc.
Question 9 : Most suitable strategy for managing diversity within Food Retail
Q9 Among the following which one is most suitable strategy for
managing diversity within Food Retail?
Frequency
a) Provide diversity training 17
b) Encourage interaction 4
c) Facilitate effective communication 9

a) Provide diversity
training b) Encourage
interaction c) Facilitate effective
communication
0
2
4
6
8
10
12
14
16
18 17
4
9
Interpretation:- As per the information presented above it has been identified that the 17
out of 30 respondents said that providing diversity training help in managing diversity while 4
respondents said that encouraging interaction among employees help in managing diversity but 9
said that facilitating effective communication help in managing diversity. From this it has been
found that by providing diversity training it become easier for the employees to learn ways of
getting adjusted with diversified people at workplace and manner in which it can be utilised to
improve performance.
Question 10 : Proper maintaining of diversified culture at workplace supports Food retail
in achieving competitive edge
Q10 In what manner, proper maintaining of diversified culture at
workplace supports Food retail in achieving competitive edge?
Frequency
a) Increase adaptability 10
b) Easy employee retention 10
c) Improve performance 10

a) Increase adaptability b) Easy employee
retention c) Improve
performance
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Interpretation:- As per the above mentioned information it has been found that the 10
out of 30 respondents said that diversified workforce help in increasing adaptability, 10 said that
it make easy to retain employees, while another 10 said that it help in improving the
performance. From this it has been found that with the proper management of diversified culture
at workplace it become easier for the managers of Food retail in managing its employees
effectively as a result of which it further support in achieving the competitive edge at
marketplace.
Discussion on the basis of secondary research:
To understand the concept of diversity in the organisation.
From the above mentioned primary information linked with the secondary data that was
collected for literature review from secondary sources. In literature review, authors have to
provide their view regarding the diversity that is related with the view of respondents. The
research is undertaken by the researcher with some objective which helps them to recommend
various suggestions to the company. The understanding of the concept of diversity among the
employees is determined with the help of which the understanding of the employees of the
organization is identified. The main aim of considering the issue of diversity is to meet up with
various issues which can arise before the company such as ineffective communication, lack of
understanding etc. With this the organizational culture can effectively be managed as it will
boost cooperation and collaboration among the employees for achieving the overall goals of the

organisation. By developing the understanding of the topic the expectations of the employees can
also be determined which will help in formulating various strategies to meet up various
challenges (Boehm and Kunze, 2015).
To determine the several challenge faced by management in managing organisational culture
due to diversity in Food Retail
From the above mentioned secondary data collected for literature review it has been
determined as there are several challenges that may be face by company while managing of
diversity in the workplace. They have idea as it increased high employee turnover, reduce
employee’s moral etc. Along with this, data collected from primary source are also matched with
secondary data. As it proof, high employee turnover is a biggest issues faced by company while
managing diversity. Managing diversity at the workplace offers various threats to the company
as the employees may not accept the changes which are taking place in the company. This affects
the potential capability of the company to meet up with the requirement of the growth of the
company and its sustainable development. Further the challenges that could be faced by the
company includes miscommunication, misunderstanding, ineffective communication which can
delay in decision making and many more. Also the recruiting and the hiring process of the
company can also get affected as they have manage and match the skills and ability requirement
of the manpower which they are hiring with that of the existing so that they can bring equality
among all the employees. It also offers various challenges such as cultural difference, linguistic
barriers etc. which has to be effectively met by the organization and the managers. This makes
the management of the diversity crucial for the organizations (Rice, 2015).
To identify the strategies for managing diversity within Food Retail
According to the primary data primary data collected through questionnaire, it has been
determined different strategies of managing diversity such as Provide diversity training,
Encourage interaction, Facilitate effective communication etc. In this some strategies are
matched with the secondary data collected or gathered for literature review. So information is not
related and in order to provide this information to the intended audience, communication
channels have been used which are oral and written presentations, through email etc. The
strategies help the company to motivate their employees and to accept the changes which are
taking place in the company. This is because the employees will able to understand each other
and this will help them to work collectively by identifying solutions to various issues faced by

them while conducting their operations. Various such strategies could be related with the
creating various inclusive policies and practices for the organization, making the communicating
effective, planning for various trainings and development sessions which can make the enhance
the efficiency of the employees, encouraging the interaction of the employees etc. The better
workplace environment provides the company various competitive advantage as this make their
employees efficient enough to adapt the changes and the innovation so identified by the
company. The companies need to identify various challenges which they have to face while
managing the organisational culture (Hebl and Avery, 2012). Diversity among the people can be
because of differences in the qualification, level of experience, skills ans capabilities possessed
by them etc. Identification of such challenges help the companies to formulate various strategies
well in advance so that they can meet up with all such issues effectively.

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
Conclusion
From the above results or discussion, it has been concluded that most of the respondents
have knowledge and understanding about the diversity and its effectiveness within an
organization. Along with this, there are different challenges faced by company while managing
diversity in their working environment such as Communicational barrier, Dispute among
colleagues and Clashes between view points. These are major challenges that were collected
through primary and secondary methods of data collection. Along with this, different strategies
also suggested which are related with the reduction of issues associated in management of
diversity. These strategies are encouragement of interaction, providence of diversity training and
Facilitate effective communication. All these are effective in gaining of valid outcomes of study.
It is concluded from the above report that the equality and diversity need to be effectively
managed by the company so that they can keep their employees satisfied. For this various
concept related to the diversity need to be considered by the organizations as well as extend to
which it can affect the performance of the employees need to be identified. The benefits of
maintaining the diversity and equality at the workplace need to be identified which can be to
increase the creativity and the productivity. It has been examined that literature review part
meets with the research objectives in a better manner. In literature review part, there has been
discussion about the cultural diversity and several challenge faced by management in managing
organizational culture due to diversity in Food Retail such as diverse working environment,
cultural difference , misunderstanding and miscommunication. For manage the cultural diversity
at workplace, there are different strategies discussed such as provide diversity training,
Encourage interaction, Facilitate effective communication and create inclusive policies and
practices. Further it is also concluded that the innovation in organization can improve the
organizational performance and can support in the development of the company. The equality
and the diversity has impact on the organizational culture as this bring the sense of equal
treatment of all the employees in the organization which is must in food retail as they have to
deal directly with the customers. Apart from this various challenges has to be faced by the
companies which affects their operations as they have to overcome such challenges effectively.

To meet up with such issues various training and development sessions need to be organized by
them. Also various strategies such as encouraging interaction, effective communication etc. can
help in managing these issues.
Recommendations
Recommendations are mainly given to management team of an organization so that it can
make changes in its strategies on the basis of changing environment as well as needs. There are
some recommendations given below:
 Open communication in the workplace should be created by a company so that varied
backgrounds and cultural employees can appreciate one another's culture and work in
common. Adoption of open communication is recommended for food retail as it ensures
better bonding and interaction among employees who belongs to diversified culture and
background that ensures better creation and management of diversity at workplace.
 There is a need to company to provide the diversity training to staff members so that they
can understand culture of each other and chance of the conflict can be reduced. Providing
of diversity training leading to better awareness among employees regarding diversified
cultures that lead to a feeling of respect among employees for cultures and norms each
other thus, ensures better implication of diversity at workplace.
 Leading Unbiased and fair HR prcatises and policy is also an effective way that is
recommended for a company to bring diversity at workplace as it lead to fair recruitment
and selection process that provided equal employment opportunity to employees form
diversified culture thus ensures better creation and management of diversity at workplace.
From the above mentioned results it has been recommended different ways for company
in management of diversity. These are Stop Thinking of Diversity as a Buzzword, Make
Diversity Part of Your Hiring Process, Build Connections to Create Talent Pipelines, Make
Sure Leadership Is Aligned with Your Goals etc. All these are effective and essential ways
for company in management of diversity at their workplace.
Research Limitation
At the time of preparing aims, objective, creation of sample size, lack of previous studies in
research area, implementing data collection method, scope of discussion, researcher come across

many issues or problem and so on. Researcher while completing the research project gets highly
affected by all this limitation. While conducting the activities in proper manner this limitation
affect them to a large extent. Due to which chances of achieving productive results from the
findings is reduced tremendously (McCusker and Gunaydin, 2015).
Reflection
I used different methods for collecting information about the current topic that were
effective for me during collection of reliable data. I used questionnaire for collecting primary
data that helped me by providing data in form of quantitative and also not taken my time. I also
used secondary sources such as books, articles, journals etc for collecting secondary data for
literature review. Therefore, both sources are useful for me in achieving of research aim and
objectives effectively. I am glad that I got this opportunity to conduct an investigation mover the
diversity at workplace which is one of the most interesting topic which also gaining more
attention by majority of organisation throughout the world. So, conduction of investigation over
this topic support me in enhancing my knowledge as well as understanding regarding ways
through which diversity at workplace is managed and benefit that it provide to an organisation.
This knowledge and understanding will support me in my future practices. Despite of all this by
performing this investigation I also become able to develop my understanding regarding several
type of research methods, tools and techniques that can be used in order to gather, interpret and
evaluate the information in effective manner. While performing this investigation I made use of
qualitative mean of investigation as it support in performing detailed investigation by
considering a theoretical framework.
Issues faced and overcome
Despite of this for gathering information from primary data I make use of questionnaire
as it support in collecting larger number of data at a time. Though the method is effective but it
lacks personal interaction among the researcher as well as respondents which may or may not
affect the reliability of information. But as the time was limited and I have to collected
information from larger number of data I make use of questionnaire. While making use of this
method I found several difficulties such as respondents refused to answer these questions, some
of them, are worried about their confidentiality while other may not put much interest in this, but
I tried my best to gather all the information by presenting them with ethical and consent form for

taking them in the trust. These all supported me in performing my research in effective and
efficient manner.
Lesson learnt
I also learnt about the several sources that can be used to gather information for
performing the research such as primary and secondary. In this investigation I make use of both
primary as well as secondary information as the secondary information is collected from already
available data that help in understanding about the nature of study and help in creating a base so
that further primary information can be performed.
Alternative research methodologies
In order to gather the information for this research I make use of questionnaire in order to
collect larger amount of information in less possible time. This is so because the time as well as
fund which is provided to me was very much limited but as the topic was broad I have to gather
information from larger number of people so that it become easier to present the clear
information or justification regarding the aims and objectives of study. But in further when I
again get a chance to perform investigation over such topic I make use of interview as an
alternative method. This is so because interview involve face to face interaction among people
which ensure free flow of information from the respondents regarding the study area.

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