To evaluate the impact of cultural diversity on the employee performance. A study on Next plc.

This study evaluates the impact of cultural diversity on the employee performance of Next plc. It examines the benefits of cultural diversity, identifies issues faced by the organization, and recommends ways to overcome them.

Unit 11 – Research
Project

Table of Contents
INTRODUCTION...........................................................................................................................3
Background of Research.........................................................................................................3
Research Aim.........................................................................................................................3
Research Objectives...............................................................................................................3
Research Questions................................................................................................................3
Rationale of Research.............................................................................................................3
LITERATURE REVIEW................................................................................................................4
Advantages of cultural diversity.............................................................................................4
Impact of cultural diversity on the employee performance of Next plc.................................4
Issues are faced by an organisation from cultural diversity...................................................4
Ways through which company can overcome from cultural diversity issues........................5
RESEARCH METHODOLOGY.....................................................................................................6
ANALYSIS AND INTERPRETATION OF DATA.......................................................................9
FINDINGS.....................................................................................................................................22
CONCLUSION..............................................................................................................................24
RECOMMENDATIONS...............................................................................................................24
REFLECTION...............................................................................................................................24
ALTERNATIVE RESEARCH METHODS..................................................................................25
REFERENCES..............................................................................................................................27

TITLE: “To evaluate the impact of cultural diversity on the employee performance. A
study on Next plc.
INTRODUCTION
Background of Research
The cultural diversity refers to quality of the different culture as oppose to the global
monoculture and the monoculture. It can prefer to having the various culture respect to
differences of each other (Ang and Van Dyne, 2015). It views that the ethnicities, cultures and
races that particularly minority groups, deserve the acknowledgement of differences within
political culture. Next plc is multinational footwear, home products and clothing retailer which
has headquarter is in England. Cultural diversity in the workplace has positive impact in
employee’s performance that will lead to creativity and productivity because of differences in the
nationalities, languages and background.
Research Aim
“To evaluate the impact of cultural diversity on the employee performance. A study on Next plc.
Research Objectives
 To examine the benefits of cultural diversity.
 To identify impact of cultural diversity on the employee performance of Next plc.
 To determine the issues arisen from cultural diversity within an organisation.
 Recommend ways through which company can overcome from cultural diversity issues.
Research Questions
 What are the advantages of cultural diversity?
 What is the impact of cultural diversity on the employee performance of Next plc?
 Which issues are faced by an organisation from cultural diversity?
 What are the ways through which company can overcome from cultural diversity issues?
Rationale of Research
This investigation is based on the impact of cultural diversity on the employee
performance. Conducting the present investigation helps in providing the in-depth knowledge
regarding the cultural diversity. This research helps in enhance the skills and abilities of learner
to conduct the similar kind of investigation in future (Banks, 2015).
3

LITERATURE REVIEW
Advantages of cultural diversity
As per opinion of Christine Hanks (2020) Cultural diversity can inspire the innovation and
creativity within an organisation. The local market insight and knowledge makes business more
profitable and competitive. There are some benefits of cultural diversity mention below:
Minimize employee turnover- Firm that mainly embraces the cultural diversity at
workplace would entices wider candidate pool for job vacancies. Large number of candidate
applied for job with an organisation would enjoy more candidates.
Positively on reputation- In this, firm those hire and motivate the people wider
backgrounds are gain reputation for being better employer. The potential consumers feel values
and provide business to firms (Hatipoglu and Inelmen, 2018).
Improves insights and reduces racism- Through enjoying cultural diverse workforce, this
is found that staff members spend time in daily lives with the people from cultural backgrounds
which they never expose.
Impact of cultural diversity on the employee performance of Next plc
On the basis of Gumede, Manqoba Starnslaus (2013) cultural diversity implies the
similarities and differences between people which are working in company. The performance as
effective and efficient duty discharge for which it hired to perform the task. Cultural diversity
impact on employee’s performance that lead to the creativity and productivity of business. The
workforce diversity is determined as most necessary organisational tool in context to attain
company objectives to give better services to customers. With the cultural diversity comes the
issues which company require to understand as well as manager to perform better and make
competitive (Hofhuis, van der Zee and Otten, 2016).
Issues are faced by an organisation from cultural diversity
As per opinion of Sheryl Sandberg (2020) the cultural diversity arise several issues for
company that develops the negative impact on productivity of firm. There are different issues
faced through company regarding cultural diversity mention below:
Communication issues- When company have diverse workforce, communication among
the team members that become more challenging. The language barriers could mean that team
members are communicate ineffectively and have the complexities in understanding another.
4

Too many opinions- With various experiences and backgrounds, the diverse staff
members have the various ways regarding approaching similar scenario and putting forth ideas.
Staff members which are valuable to company they will keep driving the innovative ideas and
determine problems (Joubert, 2017).
Diversity implementation challenges- Developing diverse workforce looks better on the
paper but this can be more challenging to execute this effectively. There are more guides there as
there is not the single size that fit all the diverse plan that mainly works.
Ways through which company can overcome from cultural diversity issues
On the basis of Lynda Shaw (2020), Overcome from the cultural diversity challenges is
effective for company to enhance the reputation of company. There are some of the effective
ways given below through which firm can be overcome from the issues regarding cultural
diversity:
Develop positive communication- It is necessary for the company to develop the positive
communication among the staff members and managers. Agree on common language and
workplace discourse to be avoid the miscommunication (Klarsfeld and et. al., 2016).
Take opinions- Elect committee regarding the high performing of executives which will
hear opinion and make final decisions. If consensus cannot have reached, then committee can be
examined all options and determine better one.
Provide diversity training- It is necessary for company to provide the diversity training to
staff members as it provides the advantages to employees to understand the culture of each
other’s and give respect to them.
5

RESEARCH METHODOLOGY
In the research methodology, there has been research onion used. It was developed through
Saunders et al in year 2007 in order to explain stages by which an investigator should pass when
developing the better methodology. The different layers consist in the research onion mention
below:
Research philosophy- The interpretivism and positivism are two different research
philosophies. In conducting the present investigation, there has been positivism research
philosophy used as it is effective for an investigator to examine the different components and
getting positive outcomes (Kottak, 2015).
Research Approach- Inductive and deductive are two different kinds of research approach.
In present investigation, deductive research approach has been used. This research approach is
effective as it is based on the quantitative method as it provides the facts and figures regarding
particular area.
Research strategy- It provides the different techniques to collect data. There has been
survey used as effective research strategy because this helps in collect more data and time saving
(Laroche, 2012).
Research choice- In conducting this research, there has been quantitative research choice
used as it is more effective in providing the accurate outcomes and getting the effective facts and
figures.
Data collection method- Primary and secondary are two different types of data collection
methods. In this research, there has been primary method by developing the questionnaire.
Sampling- Through using the random sampling method, there has been 50 sample size
used. This method has been used because it provides the equal chance to chosen respondents
(Leach, 2014).
Time horizon-
6

7

Ethical consideration- It is one of the important responsibilities of investigator to undertake
research activities in ethical way. In this, researcher has to ensure that all the collected
information related to respondents keep confidential. This can be effective in building trusts of
selected respondents so that they can easily share their views points (Hofhuis, van der Zee and
Otten, 2016).
8

ANALYSIS AND INTERPRETATION OF DATA
Data analysis is explained as the process of inspecting, transforming and also cleansing the
data with an aim of searching the Useful information and getting the better conclusion. In order
to analyses the data that collected from primary method, there has been a thematic analysis tool
used. There has been questionnaire developed by using the primary method of Data Collection.
In the thematic analysis, researcher develop the themes as for the questions mentioned in
questionnaire and also make the graph by using the MS- Excel (Kottak, 2015). After this, an
investigator makes the interpretations and getting the positive conclusion regarding the particular
research area.
QUESTIONNAIRE
Q 1) Do you have knowledge about the cultural diversity?
a) Yes
b) No
Q 2) What are the benefits of cultural diversity within an organization?
a) Create Innovation
b) Leadership
c) Makes a business more competitive and profitable
Q 3) In which manner, cultural diversity impact on the employee performance of Next
plc?
a) Positive manner
b) Negative manner
Q 4) Does cultural diversity helps in increasing the employee’s productivity?
a) Yes
b) No
Q 5) What are the different factors influencing the performance of employees?
a) Working environment
b) Diversity at workplace
c) Flexible working hours
Q 6) What are the different trends related to the cultural diversity?
a) Growth of a minority workforce
9

b) Growth of stereotyping and prejudices
c) Sensitivity or diversity training
Q 7) As per your opinion, how does employees support the cultural diversity within
organization?
a) Increase understanding about other cultures
b) Interacting with others
c) Intervene in an appropriate manner
Q 8) What are the issues arisen from cultural diversity within an organization?
a) Rise complaint level
b) Language barriers
c) Accommodation of Beliefs
Q 9) What are the different ways company should be used to manage the cultural
diversity at workplace?
a) Cultural diversity training
b) Teamwork
c) Communication
Q 10) What are the ways to promoting the cultural diversity within an organization?
a) Learn Challenges Different Cultures
b) Encourage Personal Evaluation
c) Acknowledge Differences
Q 11) Recommend ways to sustain employees by managing the cultural diversity.
Frequency Table
Q 1) Do you have knowledge about the cultural diversity? Frequency
a) Yes 40
b) No 10
Q 2) What are the benefits of cultural diversity within an
organization?
Frequency
a) Create Innovation 15
b) Leadership 10
c) Makes a business more competitive and profitable 25
10

Q 3) In which manner, cultural diversity impact on the employee
performance of Next plc?
Frequency
a) Positive manner 35
b) Negative manner 15
Q 4) Does cultural diversity helps in increasing the employee’s
productivity?
Frequency
a) Yes 40
b) No 10
Q 5) What are the different factors influencing the performance of
employees?
Frequency
a) Working environment 15
b) Diversity at workplace 15
c) Flexible working hours 20
Q 6) What are the different trends related to the cultural diversity? Frequency
a) Growth of a minority workforce 10
b) Growth of stereotyping and prejudices 10
c) Sensitivity or diversity training 30
Q 7) As per your opinion, how does employees support the cultural
diversity within organization?
Frequency
a) Increase understanding about other cultures 25
b) Interacting with others 5
c) Intervene in an appropriate manner 20
Q 8) What are the issues arisen from cultural diversity within an
organization?
Frequency
a) Rise complaint level 12
b) Language barriers 18
c) Accommodation of Beliefs 20
Q 9) What are the different ways company should be used to manage
the cultural diversity at workplace?
Frequency
a) Cultural diversity training 25
b) Teamwork 10
11

c) Communication 15
Q 10) What are the ways to promoting the cultural diversity within
an organization?
Frequency
a) Learn Challenges Different Cultures 20
b) Encourage Personal Evaluation 20
c) Acknowledge Differences 10
THEME 1: Knowledge about the cultural diversity
Q 1) Do you have knowledge about the cultural diversity? Frequency
a) Yes 40
b) No 10
Interpretation: There are 40 respondents and according to them that they have
understanding about the cultural diversity in a detailed manner. Cultural diversity is a system of
the beliefs as well as behaviour that identify presence of all the diverse groups within an
organization. It acknowledges the socio cultural differences and also encourage the contribution
with in inclusive culture that empowers an organization. The cultural diversity is helpful in
identify and respect way of saying that are necessary and interact with the other people in order
to bridge the gap to trust from understanding and respect across the culture. Regarding the other
12
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10

culture is helpful to understand various perspectives within world in which live and assist the
negative stereotypes and also personal bias nest regarding the various professional staff the
cultural diversity supports an idea that each employee can make unique as well as positive
contribution towards the organization. There are 10 remaining respondents which do not have
understanding regarding the cultural diversity.
THEME 2: Benefits of cultural diversity
Q 2) What are the benefits of cultural diversity within an
organization?
Frequency
a) Create Innovation 15
b) Leadership 10
c) Makes a business more competitive and profitable 25
Interpretation: As per the mention graph, there are different benefits of the cultural
diversity within an organization. There are 15 respondents and they said that cultural diversity is
helpful in create innovation at workplace. Diversity of thought has been shown to innovation that
help to solve the issues and also meet with the requirement of customers in new ways. Through
the cultural diversity on the employees of diverse culture work together and develop the unique
way to attaining the set objectives. On the other hand, there are 10 respondents which said that
cultural diversity is helpful in develop the leadership. In an organization diversity can impact on
the leadership for list of from developing the culture of an organization to attract diverse
13
a) Create Innovation
b) Leadership
c) Makes a business more competitive and profitable
0
5
10
15
20
25
15
10
25

employees at recruitment time on leadership is most necessary because it is the face of an
organization. There are 25 remaining respondents and according to them cultural diversity is
helpful in make business more profitable as well as competitive. Multicultural workforce can
provide the advantage to company while expanding into the new market. Service or product
requires to be adapted to succeed in all over the world.
THEME 3: Cultural diversity impact on the employee performance of Next plc
Q 3) In which manner, cultural diversity impact on the employee
performance of Next plc?
Frequency
a) Positive manner 35
b) Negative manner 15
Interpretation: As per the mention graph, there are 35 respondents and according to them
cultural diversity develops the positive impact on the performance level of a staff members
because it helps in creating the innovation as well as creativity within an organization. The
cultural diversity makes the business more profitable while expanding its business into the new
market. Being competitive means the more profitable full song other than this cultural diversity
allows a company to attract as well as Australia best talent at workplace. In fostering
multicultural as well as inclusive environment can make it stand out to the right candidates.
Making the diversity at workplace is necessary part of recruitment process because it will help in
14
a) Positive manner b) Negative manner
0
5
10
15
20
25
30
35
35
15

in talent pool of the prospective and talented staff members. There are15 remaining respondents
and as per their opinion that cultural diversity impact negatively on their performance level
because there are language barriers arise among the team members because as they are belonging
to the different culture and background. Another issue arises related to culture and Diversity is
the complaint level and on the staff members are not able to work together for attending the
common objectives.
THEME 4: Cultural diversity helps in increasing the employee’s productivity
Q 4) Does cultural diversity helps in increasing the employee’s
productivity?
Frequency
a) Yes 40
b) No 10
Interpretation: As per opinion of 40 respondents that cultural diversity helps in answering
the productivity of employees as to motivate the diverse workforce to work together and find out
the unique ways to performing the organizational activities in an effective manner. The cultural
diversity brings all the different culture employees together and motivate them to work in a team
Members. There are 10 remaining respondents which are not agree with the given statement.
15
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10

THEME 5: Factors influencing the performance of employees
Q 5) What are the different factors influencing the performance of
employees?
Frequency
a) Working environment 15
b) Diversity at workplace 15
c) Flexible working hours 20
Interpretation: The mention graph stated that there are different factors which impacting
on the performance level of staff members. There are 15 respondents and as per their opinion
that working environment is mainly influencing the employee’s performance. It is necessary for
company to provide the positive working environment to employ so that they can work together
and not arise the conflict at workplace. It motivates the employees to work together and focused
on achieving the common objectives. There are 15 respondents and they said that diversity at
workplace is necessary because it brings the different culture or background people together.
There are 20 remaining respondents and they said that firm should provide the flexible working
hours to the Employees so that they can work effectively. Company sure to give the proper break
to employees between their work so that they cannot feeling pressurize about the work and
sustain within an organization for long period of time.
16
a) Working environment b) Diversity at workplace c) Flexible working hours
0
2
4
6
8
10
12
14
16
18
20
15 15
20

THEME 6: Trends related to the cultural diversity
Q 6) What are the different trends related to the cultural diversity? Frequency
a) Growth of a minority workforce 10
b) Growth of stereotyping and prejudices 10
c) Sensitivity or diversity training 30
Interpretation: There are 10 respondents and according to them Trend related to cultural
diversity is growth minority workforce. In this, the workforce is made up of diverse population
of people from every part of world that develop the dynamic multiracial as well as multicultural
company. This kind of diversity is helpful in bringing the differences in skills experience and
ability is of person. It developed atmosphere where the various points as well as ideas came out
of the session of brain storming. On the basis of 10 respondents that growth of the stereotyping
and Prejudice Is main trend of cultural diversity as in this it is complex to avoid when so many
various cultural come together in environment. There are 30 remaining respondents which are
agree with the diversity Training. It is necessary for management to provide the training to all the
employees so that they can learn about the cultural differences and understand it will stop the
main purpose of the training is to teach all the staff members how to add properly and also
communicate in corporate environment.
THEME 7: Employees support the cultural diversity within organization
17
a) Growth of a minority workforce
b) Growth of stereotyping and prejudices
c) Sensitivity or diversity training
0
5
10
15
20
25
30
10 10
30

Q 7) As per your opinion, how does employees support the cultural
diversity within organization?
Frequency
a) Increase understanding about other cultures 25
b) Interacting with others 5
c) Intervene in an appropriate manner 20
Interpretation: On the basis of mention graph that employee support the cultural diversity
in the different ways. There are 25 respondents and according to them increase understanding
regarding the culture is necessary. It can be done through interacting with the other people
outside of own culture. Meaningful relationship may never create simply because of lack of the
understanding. There are 5 respondents and they said that it is necessary to interact with the other
people who may not proficient in the English and identify limitation in English proficiency in no
manner deflect intellectual functioning level. There are 20 remaining respondents and as per their
opinion that interview in appropriate manner when observed the others engaging in the
behaviours that show the insensibility of culture and Prejudice.
THEME 8: Issues arisen from cultural diversity within an organization
Q 8) What are the issues arisen from cultural diversity within an
organization?
Frequency
a) Rise complaint level 12
18
a) Increase understanding about other cultures
b) Interacting with others
c) Intervene in an appropriate manner
0
5
10
15
20
25
25
5
20

b) Language barriers 18
c) Accommodation of Beliefs 20
Interpretation: From the mentioned graph that it has been examined that there are many
issues arising from the cultural diversity at workplace. According to opinion of 12 respondents
that the main issue arises in cultural diversity from cultural diversity is rise the complaint level.
As there are different background people work together and sometimes it arrives the
complexities regarding the powerful Storms and they all are not able to coordinate with each
other and not focused towards the achieving organizational objectives. There are 18 respondents
and as per their viewpoint that their language barriers are a main issue because the people
belongs to the different backgrounds and them do not know the language of each other.
Colleagues from some culture may be less likely to let voices to be heard. Integration across the
multicultural teams can be Complexities or the negative cultural stereotypes. Professional
communication may be misinterpreted or complex to understand the culture and language. There
are 20 remaining respondents and according to them accommodation of believes is a main
cultural issue. The staff members required to remind that they should not impose the beliefs on
the other in order to prevent the dispute and specs in the also referred to as sure to keep the
personal and ethnic belief is used independent to work responsibilities as well and duties.
THEME 9: Ways company should be used to manage the cultural diversity
19
a) Rise complaint level
b) Language barriers
c) Accommodation of Beliefs
0
2
4
6
8
10
12
14
16
18
20
12
18
20

Q 9) What are the different ways company should be used to manage
the cultural diversity at workplace?
Frequency
a) Cultural diversity training 25
b) Teamwork 10
c) Communication 15
Interpretation: It has been examined from the above-mentioned graph that there are
different ways company can be used to manage cultural diversity within an organization.
According to opinion of 25 respondents that company should provide the diversity training to
employees. From this training, employees can understand the culture of each other and respect it
follows is beneficial for the company because it helps in bring all the drivers for working people
together and they will focus on achieving the common state of decay. There are 10 respondents
and according to them teamwork is necessary for manage the cultural diversity at workplace
because this is important to have open mind towards the new culture and also impressed values
dynamically on the share team where comparison is to focus on the individual differences. It is
necessary to see the opinion of people as opportunity in order to explain horizons. According to
the 15 respondents that communication is one of the effective way to manage cultural diversity
because it is better practice in multicultural environment through keeping open mind and have
20
a) Cultural diversity training b) Teamwork c) Communication
0
5
10
15
20
25
25
10
15

knowledge regarding the cultural differences. In regards to this, the practice active listening and
watch the nonverbal communication.
THEME 10: Ways to promoting the cultural diversity
Q 10) What are the ways to promoting the cultural diversity within
an organization?
Frequency
a) Learn Challenges Different Cultures 20
b) Encourage Personal Evaluation 20
c) Acknowledge Differences 10
Interpretation: It is necessary for an organization to promote the Cultural diversity at
workplace as it motivates the employees to work in an organization by reducing the conflict
level. There are 20 respondents and according to them it is necessary to learn the challenges of
different culture. This is helpful in fair the employees to the different culture so that they can
reduce the discrimination behaviour and better decision making with in in an organization. There
are 20 respondents and according to them it is necessary to encourage the personal evaluation
because this has in reduce the negativity arise at workplace and increase every team member. In
the executive training, there are different networks which helps in calculate the overall diversity.
It is necessary to review contact is something that privately as to see this. 10 remaining
21
a) Learn Challenges Different Cultures
b) Encourage Personal Evaluation
c) Acknowledge Differences
0
2
4
6
8
10
12
14
16
18
20
20 20
10

respondents said that company should acknowledge the differences are right at place on the basis
of culture, gender, race, religion and management styles.
22

FINDINGS
Stakeholders are the main part of company and they are involved in the organizational
operations and activities of company. It is essential for an investigator to communicate research
findings and outcomes to the intended audience. In the present investigation, there are different
stakeholders such as investors, managers, employees and the others. In current research, main
stakeholder is employees as they have the proper as well as clear understanding regarding
business activities and collect the accurate information regarding specific subject area. On the
other hand, to communicate with stakeholders, there are different methods of communication
such as presentation, emails, oral and written. These all are effective methods and also providing
outcomes of research in a better manner.
Findings
In this investigation, findings are based on secondary data collection method. These are
concerned with literature review in which researcher gather the data through various sources for
an instance articles, books, internet sources and others.
Benefits of cultural diversity
It has been examined from the mention information in literature review part that culture is
considered to underlying values that direct people about the behaviour. There have been
evaluated the different benefits of cultural diversity such as innovation and leadership. The
cultural diversity is helpful in make innovation at workplace to direct the different culture
employee at workplace and work effectively to attain the set objectives. Other than this,
perspectives of the diverse culture can inspire the innovation as well as creativity. Knowledge
about the local market as well as insights make business profitable, productive and competitive.
In regards to this, cultural insights, local knowledge and the sensitivity means the targeted
marketing and high quality also. The employees with the diverse cultural backgrounds have the
unique experience that enhance organizational productivity. Managed the diversity in proper
manner makes this possible to be leverage the employee’s strengths as well as complement the
weaknesses.
Impact of cultural diversity on the employee performance of Next plc.
This has been examined that cultural diversity developed the positive and negative impact
on performance level of the staff members. This can impact in several ways in an organization.
The negative impact is that people belongs to different background and they are not
23

understanding the language and culture of each other. This is the main cause of arise conflict and
employees are not sustaining at workplace for longer time period. On the other hand, there are
some of the positive impact of cultural diversity on employee’s performance as the different
background employees have the different ideas and they can make innovation at workplace. This
develops the positive impact on organizational growth and sustain staff members for longer time
period.
Issues arisen from cultural diversity within an organization
From the above mention information, it has been examined from above mention information
in literature review that there are different issues arise at the workplace from culture diversity
such as rise complaint level and language barriers. These issues develop the negative impact on
organizational productivity and profitability. On the other hand, colleagues from some culture
may less likely to let voices to be heard. Integration across the multicultural teams can complex
in prejudice face or the negative cultural stereotypes.
Ways through which company can overcome from cultural diversity issues
It has been examined that their company should find out the different ways to overcome
from the issues related to cultural diversity. It is necessary for company to provide the diversity
training so that all the employees can know about the each other culture and respect it. There
should be the clear communication among the managers and employees. Other than this, the
management should take time to conduct an investigation related to the other culture and feeling
comfortable.
24

CONCLUSION
It has been concluded from the above mention report cultural diversity develops the impact
on performance level of employees. The literature review is mainly conducted by consisting
different sources such as books, articles, journals and others. In the literature review part, there
has been discussion about the cultural diversity at workplace. In the research methodology part,
there has been quantitative research method, positivism research philosophy and primary method
of data collection has been used. For analysis of data, there has been thematic analysis method
used.
RECOMMENDATIONS
It has been recommended that company should provide the diversity related training to
employees so that they can be aware regarding the culture of each other and also respect them.
Manager should develop the positive communication with the team members so that they can be
motivated and workplace environment can be positive. Company can give the equal importance
to the different culture because from this employee will be motivated and will sustain at
workplace for longer time period.
REFLECTION
The present research is based on to evaluate the impact of cultural diversity on the employee
performance. I feel nervous while conducting an investigation and also completing all the
research activities. Through this research, I got chance to gain the better understanding as well as
knowledge regarding the cultural diversity. In regards to this, explore the knowledge helps to
inform the career objectives that is related to similar area in significant manner. I examined that
cultural diversity is one of the most important aspect that impact on the employee’s performance
as well as organizational productivity. For collection of information in literature review, I used
the secondary sources in data collection for an instance books, journals, internet sources, articles
and others. Research methodology is most important part of an investigation that assist in finding
better way to collection of data and information and getting the positive outcomes. There has
been primary source of data collection used by developing questionnaire and including the
different questions on the cultural diversity and its impact on the employee performance. In order
to fill the questionnaire, random sampling method has been used as this gives equal chance to
selected participants.
25

ALTERNATIVE RESEARCH METHODS
Present research is based on impact of the cultural diversity on the performance level of staff
members. It is the responsibility of an investigator to select the effective method to collect the
information and conducting whole investigation effectively. There has been questionnaire used
as developed the different questions on the cultural diversity. The main reason to using the
questionnaire tool is that this is time saving as well as the less expensive. It is easy to gathering
information from chosen respondents through using random sampling method. Other than this,
there can be interview used as there is a communication among the interviewee and interviewer.
This method is not used in present investigation because it takes the more time and also
expensive as comparison to questionnaire.
26

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Laroche, L., 2012. Managing cultural diversity in technical professions. Routledge.
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